4Cinsights, Twitter, 8/24/2019 10:19:50 PM, 207646


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4Cinsights_2019-08-23_21-27-12.xlsx
4Cinsights_2019-08-23_21-27-12.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
August 24, 2019
Short Description:
4Cinsights via NodeXL http://bit.ly/2ZgKJlM
@4cinsights
@lgeezluiz
@amatiellesativa
@aarongoldman
@irishangels
@mmmagtweets
@broadsheetcomms
@madhivetech
@martechadvisor
@khoprafive

Top hashtags:
#crosschannelvideo
#4cthefutureofmedia
#crossingthecroisette

Description:
Description
The graph represents a network of 155 Twitter users whose tweets in the requested range contained "4Cinsights", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Saturday, 24 August 2019 at 04:27 UTC.

The requested start date was Thursday, 22 August 2019 at 00:01 UTC and the maximum number of tweets (going backward in time) was 5,000.

The tweets in the network were tweeted over the 80-day, 13-hour, 43-minute period from Sunday, 02 June 2019 at 06:01 UTC to Wednesday, 21 August 2019 at 19:44 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 155
Unique Edges : 260
Edges With Duplicates : 215
Total Edges : 475
Number of Edge Types : 3
Mentions : 428
Replies to : 37
Tweet : 10
Self-Loops : 10
Reciprocated Vertex Pair Ratio : 0.0753424657534247
Reciprocated Edge Ratio : 0.140127388535032
Connected Components : 3
Single-Vertex Connected Components : 2
Maximum Vertices in a Connected Component : 153
Maximum Edges in a Connected Component : 473
Maximum Geodesic Distance (Diameter) : 4
Average Geodesic Distance : 2.651659
Graph Density : 0.0131545873481357
Modularity : 0.394842
NodeXL Version : 1.0.1.419

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[6] https://www.broadcastingcable.com/news/4c-extends-deal-with-placed-to-tv-and-ott
[5] https://variety.com/video/sequential-messaging-lance-neuheuser-adam-helfgott/
[3] https://www.4cinsights.com/2019/06/18/4c-and-iri-deepen-relationship-for-linear-tv-and-ott/
[3] http://www.digitalstrategyconsulting.com/intelligence/2019/08/4c_launches_bring_your_own_data_byod_solution_for_marketers.php
[3] https://twitter.com/aarongoldman/status/1144268734674145281
[3] https://www.4cinsights.com/snapchat
[3] https://www.4cinsights.com/2019/07/01/episode-18-who-likes-adulting-feat-beri-meric/
[2] http://foundremote.com/fast-food-restaurants-dominate-broadcast-and-cable-tv-social-lift-rankings-in-july/
[2] http://foundremote.com/?p=3891
[2] http://foundremote.com/disney-and-dior-top-may-tv-social-lift-rankings/

Top URLs in Tweet in G1:
[5] https://www.broadcastingcable.com/news/4c-extends-deal-with-placed-to-tv-and-ott
[3] http://www.digitalstrategyconsulting.com/intelligence/2019/08/4c_launches_bring_your_own_data_byod_solution_for_marketers.php
[2] https://www.4cinsights.com/snapchat
[2] https://www.4cinsights.com/2019/06/05/4c-expands-partnership-with-placed-for-tv-and-ott-audiences-and-measurement/
[2] http://foundremote.com/att-and-olive-garden-top-april-tv-social-lift-rankings/
[2] http://foundremote.com/disney-and-dior-top-may-tv-social-lift-rankings/
[2] http://foundremote.com/?p=3891
[2] http://foundremote.com/fast-food-restaurants-dominate-broadcast-and-cable-tv-social-lift-rankings-in-july/
[2] https://www.4cinsights.com/2019/06/18/4c-and-iri-deepen-relationship-for-linear-tv-and-ott/
[2] https://www.businesswire.com/news/home/20190618005121/en/4C-IRI-Deepen-Relationship-Linear-TV-OTT#.XQjjcpHFBLc.twitter

Top URLs in Tweet in G2:
[1] https://www.broadcastingcable.com/blog/time-to-rethink-ott
[1] https://www.martechadvisor.com/news/ads/4c-introduces-a-data-attribution-solution-to-optimize-ad-campaigns/
[1] https://www.4cinsights.com/stateofmedia/
[1] https://www.4cinsights.com/cannes/
[1] https://www.martechadvisor.com/news/geolocation/4c-integrates-with-placed-expands-its-location-based-solution/
[1] https://www.4cinsights.com/2019/06/06/coming-focus-cannes-crosschannelvideo-crossingthecroisette/
[1] https://www.4cinsights.com/relaunch
[1] https://www.4cinsights.com/2019/06/27/4c-launches-new-cross-channel-video-solution-to-help-marketers-reach-cord-cutters-and-cord-nevers-across-streaming-environments/
[1] https://www.4cinsights.com/2019/08/01/the-well-manicured-walled-gardens-of-video/
[1] https://www.4cinsights.com/2019/08/08/marketinglessonsfromlollapalooza/

Top URLs in Tweet in G3:
[4] https://variety.com/video/sequential-messaging-lance-neuheuser-adam-helfgott/
[3] https://twitter.com/aarongoldman/status/1144268734674145281
[2] https://twitter.com/AaronGoldman/status/1136294101819777026
[1] https://www.4cinsights.com/resource/disney-plus/
[1] https://twitter.com/Variety/status/1144077894785753088
[1] https://twitter.com/RapidTVNews/status/1160972902147264513
[1] https://twitter.com/FoundRemote/status/1163446795877441536
[1] https://www.4cinsights.com/2019/07/01/episode-18-who-likes-adulting-feat-beri-meric/
[1] https://www.4cinsights.com/2018/11/05/episode-11-carving-media-rushmore-feat-bill-wise/

Top URLs in Tweet in G6:
[1] https://twitter.com/AmatielleSativa/status/1150468047230164994

Top URLs in Tweet in G7:
[1] http://www.ispot.tv/
[1] https://variety.com/video/sequential-messaging-lance-neuheuser-adam-helfgott/
[1] https://marketingland.com/will-facebook-branding-on-instagram-whatsapp-help-advertisers-marketers-have-mixed-reactions-265336

Top URLs in Tweet in G8:
[1] https://mobilemarketingmagazine.com/facebook-ad-transparency-ftc-fine-cambridge-analytica-q2-2019-earnings-libra-mozilla-croud-socialbakers-4c-insights

Top URLs in Tweet in G9:
[1] https://www.builtinchicago.org/2018/03/22/chicago-tech-founding-stories

Top Domains
Top Domains in Tweet in Entire Graph:
[42] 4cinsights.com
[12] twitter.com
[8] foundremote.com
[7] broadcastingcable.com
[6] martechadvisor.com
[5] variety.com
[5] martechseries.com
[3] digitalstrategyconsulting.com
[2] businesswire.com
[2] cdpinstitute.org

Top Domains in Tweet in G1:
[23] 4cinsights.com
[8] foundremote.com
[5] broadcastingcable.com
[4] martechadvisor.com
[4] martechseries.com
[3] digitalstrategyconsulting.com
[2] businesswire.com
[2] cdpinstitute.org
[1] twitter.com
[1] iriworldwide.com

Top Domains in Tweet in G2:
[15] 4cinsights.com
[2] broadcastingcable.com
[2] martechadvisor.com
[1] linkedin.com
[1] martechseries.com
[1] co.uk

Top Domains in Tweet in G3:
[8] twitter.com
[4] variety.com
[3] 4cinsights.com

Top Domains in Tweet in G6:
[1] twitter.com

Top Domains in Tweet in G7:
[1] ispot.tv
[1] variety.com
[1] marketingland.com

Top Domains in Tweet in G8:
[1] mobilemarketingmagazine.com

Top Domains in Tweet in G9:
[1] builtinchicago.org

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[21] crosschannelvideo
[18] 4cthefutureofmedia
[11] crossingthecroisette
[11] canneslions
[8] martech
[8] docusign
[7] tech
[5] varietystudio
[5] transparency
[5] ott



Top Hashtags in Tweet in G1:
[8] martech
[5] 4cthefutureofmedia
[5] crosschannelvideo
[4] tech
[3] crossingthecroisette
[3] digitalmarketing
[3] bigdata
[3] analytics
[3] martechadvisor
[3] ott

Top Hashtags in Tweet in G2:
[16] crosschannelvideo
[10] 4cthefutureofmedia
[7] crossingthecroisette
[4] canneslions
[2] bizcastspotlight
[1] cannesyoudigit
[1] safetyfirst
[1] closedecosystems
[1] tiotlg
[1] transparency

Top Hashtags in Tweet in G3:
[5] varietystudio
[5] canneslions
[3] transparency
[2] ott
[2] privacy
[2] thelionking
[2] mediafuel
[1] glassleveldata
[1] crossscreenadvertising
[1] canneslions2019

Top Hashtags in Tweet in G4:
[8] docusign
[5] momentum2019
[5] dsmo19

Top Hashtags in Tweet in G5:
[1] forgery
[1] fraud

Top Hashtags in Tweet in G9:
[3] chicago
[3] tech

Top Words
Top Words in Tweet in Entire Graph:
[128] Words in Sentiment List#1: Positive
[12] Words in Sentiment List#2: Negative
[0] Words in Sentiment List#3: Angry/Violent
[3334] Non-categorized Words
[3474] Total Words
[172] 4cinsights
[41] video
[34] lanceneuhauser
[33] tv
[32] partners

Top Words in Tweet in G1:
[82] 4cinsights
[24] tv
[24] video
[20] data
[16] ott
[15] now
[14] aarongoldman
[13] placed
[13] 4c
[11] cross

Top Words in Tweet in G2:
[30] 4cinsights
[16] #crosschannelvideo
[14] video
[10] #4cthefutureofmedia
[9] s
[7] #crossingthecroisette
[5] media
[5] lanceneuhauser
[5] marketers
[5] aarongoldman

Top Words in Tweet in G3:
[30] 4cinsights
[21] ceo
[19] lanceneuhauser
[16] inscapetv
[16] partners
[9] inscape
[9] madhivetech
[9] adamhelfgott
[8] partner
[7] discuss

Top Words in Tweet in G4:
[9] 2019
[9] year
[9] 4cinsights
[8] congrats
[8] #docusign
[8] partners
[8] salesforce
[8] sap
[8] carahsoft
[8] vertafore

Top Words in Tweet in G5:
[5] 4cinsights
[4] fbi
[4] fbiseattle
[2] time
[2] federal
[2] way
[2] seattlepd

Top Words in Tweet in G7:
[4] 4cinsights
[4] facebook
[3] marketing
[3] chief
[3] variety
[2] cfo
[2] officer
[2] ceo
[2] aarongoldman
[2] cmo

Top Words in Tweet in G8:
[3] face
[3] mmmagtyrone
[3] discusses
[3] facebook's
[3] last
[3] few
[3] weeks
[3] tech
[3] giant
[3] continues

Top Words in Tweet in G9:
[6] great
[3] know
[3] takes
[3] turn
[3] idea
[3] company
[3] founders
[3] leading
[3] #chicago
[3] #tech

Top Words in Tweet in G10:
[3] van
[3] klus
[2] bèta
[2] op
[2] heb
[2] naar
[2] nieuwe
[2] 4cinsights
[2] kinetiq_tv
[2] teletrax

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[18] ceo,lanceneuhauser
[17] 4cinsights,ceo
[16] cross,channel
[15] channel,video
[14] tv,ott
[10] ceo,adamhelfgott
[9] tv,social
[9] planning,buying
[9] through,scope
[9] madhivetech,ceo

Top Word Pairs in Tweet in G1:
[12] tv,ott
[11] cross,channel
[10] channel,video
[9] planning,buying
[9] tv,social
[8] advertisers,now
[8] through,scope
[8] social,lift
[8] lift,rankings
[8] v,4cinsights

Top Word Pairs in Tweet in G2:
[4] #4cthefutureofmedia,#crosschannelvideo
[4] #crossingthecroisette,#crosschannelvideo
[4] s,worth
[4] worth,thousand
[3] #crosschannelvideo,#4cthefutureofmedia
[3] 4cinsights,#4cthefutureofmedia
[3] cross,channel
[3] channel,video
[3] given,changing
[3] changing,media

Top Word Pairs in Tweet in G3:
[12] ceo,lanceneuhauser
[11] 4cinsights,ceo
[9] ceo,adamhelfgott
[8] madhivetech,ceo
[7] inscape,partners
[7] partner,4cinsights
[6] partners,4cinsights
[4] love,inscapetv
[4] inscapetv,partners
[4] congrats,4cinsights

Top Word Pairs in Tweet in G4:
[8] congrats,#docusign
[8] #docusign,2019
[8] 2019,partners
[8] partners,year
[8] year,salesforce
[8] salesforce,sap
[8] sap,carahsoft
[8] carahsoft,vertafore
[8] vertafore,4cinsights
[5] #momentum2019,#dsmo19

Top Word Pairs in Tweet in G5:
[4] fbi,fbiseattle
[2] federal,way
[2] fbiseattle,seattlepd

Top Word Pairs in Tweet in G7:
[2] aarongoldman,cmo
[2] cmo,4cinsights
[2] 4cinsights,ad
[2] ad,management
[2] management,platform
[2] platform,facebook
[2] facebook,marketing
[2] marketing,partner
[2] partner,points
[2] points,out

Top Word Pairs in Tweet in G8:
[3] face,mmmagtyrone
[3] mmmagtyrone,discusses
[3] discusses,facebook's
[3] facebook's,last
[3] last,few
[3] few,weeks
[3] weeks,tech
[3] tech,giant
[3] giant,continues
[3] continues,win

Top Word Pairs in Tweet in G9:
[3] know,takes
[3] takes,turn
[3] turn,great
[3] great,idea
[3] idea,great
[3] great,company
[3] company,founders
[3] founders,leading
[3] leading,#chicago
[3] #chicago,#tech

Top Word Pairs in Tweet in G10:
[2] 4cinsights,kinetiq_tv
[2] kinetiq_tv,teletrax
[2] teletrax,civolution

Top Replied-To
Top Mentioned
Top Mentioned in Entire Graph:
@4cinsights
@lanceneuhauser
@inscapetv
@aarongoldman
@placed
@iriworldwide
@adamhelfgott
@madhivetech
@salesforce
@sap

Top Mentioned in G1:
@4cinsights
@aarongoldman
@iriworldwide
@placed
@lanceneuhauser
@inscapetv
@foundremote
@bcbeat
@martechadvisor
@forrester

Top Mentioned in G2:
@4cinsights
@lanceneuhauser
@aarongoldman
@robbiebobbby
@bcbeat
@martechadvisor
@verdictuk
@inscapetv
@forrester
@freewheel

Top Mentioned in G3:
@4cinsights
@lanceneuhauser
@inscapetv
@adamhelfgott
@madhivetech
@jcmcafee
@aarongoldman
@variety
@thesqueezecast
@placed

Top Mentioned in G4:
@4cinsights
@salesforce
@sap
@carahsoft
@vertafore
@docusign
@alliedsolutions

Top Mentioned in G5:
@4cinsights
@fbi
@fbiseattle
@seattlepd
@itunes
@naacp
@kiro7seattle
@tacomapd
@fedwaypd
@auburnwapolice

Top Mentioned in G6:
@4cinsights
@adbrix
@adglow
@adobeexpcloud
@adstage_drew
@radioleary
@flightlyads

Top Mentioned in G7:
@4cinsights
@aarongoldman
@wsj
@nina_trentmann
@lanceneuhauser
@variety
@marketingland
@amygesenhues
@broadsheetcomms

Top Mentioned in G8:
@mmmagtyrone
@mmmagtweets
@mozilla
@croudmarketing
@socialbakers
@4cinsights

Top Mentioned in G9:
@irishangels
@builtinchicago
@4cinsights
@cleverbridge
@milyli

Top Mentioned in G10:
@4cinsights
@kinetiq_tv
@teletrax
@civolution
@khoprafive

Top Tweeters
Top Tweeters in Entire Graph:
@applesupport
@chidambara09
@kiro7seattle
@wsj
@variety
@marvinliao
@google
@marketingland
@domerund
@delgadoheron

Top Tweeters in G1:
@chidambara09
@ecava
@bcbeat
@4sqsude
@martechseries
@boutonski
@wynandbooysen
@forrester
@cdpinstitute
@vincentjv

Top Tweeters in G2:
@linkedinmktg
@experian
@verdictuk
@freewheel
@jackzimmerman
@experiancredit
@jlafayette
@aarongoldman
@transunion
@trusignal

Top Tweeters in G3:
@variety
@marvinliao
@delgadoheron
@4c
@xpangler
@disney
@teammediaocean
@jcmcafee
@inscapetv
@billwise

Top Tweeters in G4:
@salesforce
@docusign
@carahsoft
@sap
@vertafore
@amaneirom
@alliedsolutions
@malwknox
@kieranmarkdaley
@coreyhartman13

Top Tweeters in G5:
@applesupport
@kiro7seattle
@google
@naacp
@seattlepd
@fbi
@itunes
@fbiseattle
@auburnwapolice
@fedwaypd

Top Tweeters in G6:
@adobeexpcloud
@radioleary
@adglow
@amobee
@amatiellesativa
@flightlyads
@adstage_drew
@adbrix

Top Tweeters in G7:
@wsj
@marketingland
@nina_trentmann
@amygesenhues
@michaeltilus
@broadsheetcomms

Top Tweeters in G8:
@mmmagtweets
@alexvinogradov4
@socialbakers
@mozilla
@croudmarketing
@mmmagtyrone

Top Tweeters in G9:
@domerund
@chicagoedgehub
@builtinchicago
@irishangels
@cleverbridge
@milyli

Top Tweeters in G10:
@civolution
@twice_eindhoven
@teletrax
@khoprafive
@kinetiq_tv


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