Brandweek, Twitter, 9/16/2023 6:24:48 PM, 292542


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Brandweek Twitter NodeXL SNA Map and Report for Saturday, 16 September 2023 at 18:17 UTC
Brandweek Twitter NodeXL SNA Map and Report for Saturday, 16 September 2023 at 18:17 UTC
From:
marc_smith
Uploaded on:
September 16, 2023
Short Description:
Brandweek via NodeXL https://bit.ly/3Zi7pOt
@adweek
@carmeloanthony
@chrishemsworth
@centrfit
@molliecahillane
@peterkohan
@viralnationinc
@brandweek
@espnpr
@rethanbraden

Top hashtags:
#brandweek
#usps
#uspsemployee
#miami
#purdueglobal
#dei
#adweek
#bcorp

Description:
Description
The graph represents a network of 513 Twitter users whose recent tweets contained "Brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 9/1/2023 12:00:00 AM and 9/16/2023 11:17:04 AM. The network was obtained from Twitter on Saturday, 16 September 2023 at 18:18 UTC.

The tweets in the network were tweeted over the 32-day, 2-hour, 5-minute period from Tuesday, 15 August 2023 at 15:22 UTC to Saturday, 16 September 2023 at 17:27 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 513
Unique Edges : 1088
Edges With Duplicates : 546
Total Edges : 1634
Number of Edge Types : 8
Retweet : 409
MentionsInRetweet : 710
Tweet : 73
Mentions : 235
Replies to : 54
MentionsInReplyTo : 122
Quote : 15
MentionsInQuote : 16
Self-Loops : 152
Reciprocated Vertex Pair Ratio : 0.0366812227074236
Reciprocated Edge Ratio : 0.0707666385846672
Connected Components : 46
Single-Vertex Connected Components : 39
Maximum Vertices in a Connected Component : 459
Maximum Edges in a Connected Component : 1574
Maximum Geodesic Distance (Diameter) : 7
Average Geodesic Distance : 2.419739
Graph Density : 0.0045192190545809
Modularity : 0.371615
NodeXL Version : 1.0.1.521
Graph Gallery URL : https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=292541
Data Import : The graph represents a network of 513 Twitter users whose recent tweets contained "Brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 9/1/2023 12:00:00 AM and 9/16/2023 11:17:04 AM. The network was obtained from Twitter on Saturday, 16 September 2023 at 18:18 UTC.

The tweets in the network were tweeted over the 32-day, 2-hour, 5-minute period from Tuesday, 15 August 2023 at 15:22 UTC to Saturday, 16 September 2023 at 17:27 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : TwitterSearch3
Graph Term : Brandweek
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : In-Degree

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[5] http://adweek.it/brandweek2023
[4] https://bit.ly/44QROXt
[2] https://event.adweek.com/brandweek-2023
[2] https://bit.ly/3PEPIW8
[2] https://purdue-global.com/3PksiDU
[2] http://dlvr.it/Sw43tT
[1] http://dlvr.it/SvpWyh
[1] http://2.sas.com/6019PIgAc
[1] https://adweek.it/3Zcdmww
[1] https://event.adweek.com/brandweek-2023/

Top URLs in Tweet in G1:
[1] http://adweek.it/brandweek2023

Top URLs in Tweet in G2:
[2] http://adweek.it/brandweek2023
[1] https://adweek.it/44LhRz7
[1] https://adweek.it/3Z7t0Jj
[1] https://adweek.it/3r8mDsC
[1] https://adweek.it/47XyQkI
[1] https://adweek.it/brandweek2023
[1] https://adweek.it/460XQ8Y
[1] https://adweek.it/3PibVIj
[1] https://adweek.it/3EGhfjz
[1] https://adweek.it/3EBIAn7

Top URLs in Tweet in G3:
[2] https://purdue-global.com/3PksiDU
[2] https://bit.ly/3PEPIW8
[2] http://adweek.it/brandweek2023
[1] https://www.adweek.com/sponsored/how-purdue-globals-latest-campaign-empowers-students-to-make-a-comeback/
[1] https://purdue-global.com/3R13Z0i
[1] https://event.adweek.com/brandweek-2023/Speakers
[1] https://www.adweek.com/brand-marketing/marketing-ups-autodesk-diversity-brandweek/
[1] https://www.purdue.edu/newsroom/releases/2023/Q3/purdue-globals-this-is-my-comeback-campaign-to-make-splash-at-adweeks-brandweek-in-miami.html
[1] http://purdue-global.com/3PksiDU

Top URLs in Tweet in G5:
[4] https://bit.ly/44QROXt
[2] https://event.adweek.com/brandweek-2023
[1] https://bit.ly/3LkIPGZ
[1] https://www.linkedin.com/posts/steven-simmons-6633a139_nil-adweek-brandweek-activity-7107707138063376385-0_VJ?utm_source=share&utm_medium=member_desktop
[1] https://www.linkedin.com/posts/steven-simmons-6633a139_brandweek-contentcreation-marketing-activity-7108482016047677440-UtCW?utm_source=share&utm_medium=member_desktop
[1] https://www.linkedin.com/posts/steven-simmons-6633a139_brandweek-brandweek-nil-activity-7108071257127968768-3DDv?utm_source=share&utm_medium=member_desktop
[1] https://bit.ly/3PmDS1H
[1] https://bit.ly/46aEeiE
[1] https://bit.ly/44V2W5v
[1] http://dlvr.it/SvpNgK

Top URLs in Tweet in G6:
[1] https://www.behance.net/gallery/172616695/Re-branding-Venture-Miami-City-of-Miami-by-CROING?utm_source=CROING&utm_campaign=234d562599-EMAIL_CAMPAIGN_2023_09_11_09_30&utm_medium=email&utm_term=0_-234d562599-%5BLIST_EMAIL_ID%5D
[1] https://bit.ly/3sIq0Hd
[1] https://tinyurl.com/4zpmmuj3

Top URLs in Tweet in G7:
[1] http://2.sas.com/6019PIgAc
[1] http://2.sas.com/6017PQiWN
[1] http://2.sas.com/6016PFQv2
[1] http://2.sas.com/6017PQg5J
[1] http://2.sas.com/6017PQlRv
[1] http://2.sas.com/6012PIYJ6
[1] http://2.sas.com/6019Px8OU
[1] http://2.sas.com/6019PQdiR
[1] http://2.sas.com/6014PQlPr
[1] http://2.sas.com/6011PthIH

Top Domains
Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[575] brandweek
[29] usps
[29] uspsemployee
[7] miami
[7] purdueglobal
[5] dei
[5] adweek
[3] bcorp
[3] exploresas
[3] nil



Top Hashtags in Tweet in G1:
[213] brandweek
[1] chrishemsworth

Top Hashtags in Tweet in G2:
[134] brandweek
[3] dei
[2] bcorp
[1] multicultural
[1] playerstv
[1] sportsbusiness
[1] brandstrategy
[1] athletedrivenmedia
[1] media
[1] slate

Top Hashtags in Tweet in G3:
[107] brandweek
[7] purdueglobal
[4] miami
[3] adweek
[2] scrubs
[2] lasvegas
[2] dei
[2] alwayskeeplearning
[2] purdue
[1] popchat

Top Hashtags in Tweet in G4:
[52] brandweek
[1] stayme7o
[1] teamjonesworks

Top Hashtags in Tweet in G5:
[40] brandweek
[28] usps
[28] uspsemployee
[3] nil
[2] miami
[1] shipping
[1] brandweek2023
[1] beca
[1] adweek
[1] joinus

Top Hashtags in Tweet in G6:
[4] brandweek
[1] chrishemsworth
[1] centr
[1] miami
[1] whalar
[1] nfl
[1] brandweek2023
[1] brands
[1] marketing
[1] sportsmarketing

Top Hashtags in Tweet in G7:
[17] brandweek
[2] exploresas
[1] marketing
[1] authenticity
[1] humanconnection
[1] data

Top Hashtags in Tweet in G8:
[3] brandweek

Top Hashtags in Tweet in G9:
[1] ncaawvb

Top Hashtags in Tweet in G10:
[1] brandweek

Top Words
Top Words in Tweet in Entire Graph:
[575] #brandweek
[388] adweek
[237] thank
[230] chrishemsworth
[214] centrfit
[205] talk
[204] better
[202] exciting
[201] happening
[200] place

Top Words in Tweet in G1:
[214] adweek
[213] #brandweek
[211] chrishemsworth
[204] thank
[202] centrfit
[196] better
[195] things
[195] place
[195] happening
[195] talk

Top Words in Tweet in G2:
[134] #brandweek
[59] adweek
[33] marketing
[23] miami
[23] brand
[15] cmo
[15] thank
[15] day
[13] 11
[13] brands

Top Words in Tweet in G3:
[107] #brandweek
[88] adweek
[26] day
[23] brandweek
[22] jenny_rooney
[19] molliecahillane
[18] viralnationinc
[17] rethanbraden
[15] discuss
[15] stage

Top Words in Tweet in G4:
[52] #brandweek
[48] carmeloanthony
[45] many
[44] appreciate
[44] innovation
[44] opportunity
[44] creativity
[44] learn
[44] power
[44] collaboration

Top Words in Tweet in G5:
[40] #brandweek
[28] #usps
[28] #uspsemployee
[6] more
[6] brandweek
[5] join
[5] learn
[5] miami
[4] century
[4] relevance

Top Words in Tweet in G6:
[10] brandweek
[6] adweek
[4] woman
[4] sam
[4] #brandweek
[4] hair
[3] zarinastanford
[3] stage
[2] reads
[2] 12

Top Words in Tweet in G7:
[17] #brandweek
[16] sas
[14] adweek
[14] miami
[14] jennchase
[13] mahoney
[13] kelly
[13] ultabeauty
[12] cmo
[12] session

Top Words in Tweet in G8:
[4] week
[3] rising
[3] leaders
[3] 2023
[3] brandweek
[3] making
[3] attending
[3] cemthree
[3] part
[3] #brandweek

Top Words in Tweet in G9:
[2] espn
[2] match

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[202] #brandweek,thank
[202] thank,adweek
[198] better,place
[198] exciting,things
[198] talk,exciting
[198] things,happening
[198] place,talk
[197] happening,centrfit
[197] centrfit,#brandweek
[196] chrishemsworth,better

Top Word Pairs in Tweet in G1:
[196] #brandweek,thank
[195] thank,adweek
[195] better,place
[195] happening,centrfit
[195] exciting,things
[195] place,talk
[195] things,happening
[195] centrfit,#brandweek
[195] talk,exciting
[194] chrishemsworth,better

Top Word Pairs in Tweet in G2:
[17] adweek,#brandweek
[13] don,miss
[12] 11,14
[11] september,11
[11] miami,september
[10] back,miami
[10] #brandweek,2023
[10] kevin,warren
[10] community,heading
[10] heading,back

Top Word Pairs in Tweet in G3:
[21] adweek,#brandweek
[13] brittaneykiefer,miamidolphins
[13] miamidolphins,molliecahillane
[13] therealreal,brittaneykiefer
[13] adweek,jenny_rooney
[12] sat,down
[12] jenny_rooney,slammbert
[12] molliecahillane,cocacola
[12] cocacola,adweek
[12] slammbert,celsiusofficial

Top Word Pairs in Tweet in G4:
[44] power,creativity
[44] many,#brandweek
[44] appreciate,opportunity
[44] opportunity,learn
[44] creativity,innovation
[44] innovation,collaboration
[44] collaboration,appreciate
[44] learn,many
[43] carmeloanthony,power
[2] discussed,entrepreneurial

Top Word Pairs in Tweet in G5:
[28] #brandweek,#usps
[24] #usps,#uspsemployee
[5] learn,more
[4] 21st,century
[4] redoubling,relevance
[4] hear,usps
[4] transformation,help
[4] join,#brandweek
[4] usps,transformation
[4] register,learn

Top Word Pairs in Tweet in G6:
[2] partnerships,sam
[2] officer,the_ashley_r
[2] nfl's,director
[2] director,content
[2] sam,woman
[2] ashley,woman
[2] hair,sam
[2] content,partnerships
[2] brown,hair
[2] sam,fink

Top Word Pairs in Tweet in G7:
[14] miami,#brandweek
[13] kelly,mahoney
[12] mahoney,ultabeauty
[12] main,stage
[12] cmo,jennchase
[11] sept,12
[11] 11,14
[11] featuring,sas
[11] jennchase,kelly
[11] stage,session

Top Word Pairs in Tweet in G8:
[3] cohort,anybody
[3] attending,#brandweek
[3] ll,attending
[3] leaders,cohort
[3] part,rising
[3] anybody,making
[3] #brandweek,2023
[3] creative,ladder
[3] ladder,part
[3] rising,leaders

Top Word Pairs in Tweet in G9:
[2] match,espn

Top Replied-To
Top Replied-To in Entire Graph:
@therealreal
@converse
@adweek
@jamesonfleming
@eliothiggins
@wwpartners
@zarinastanford
@nueagency
@barrysbootcamp
@ups

Top Replied-To in G2:
@converse
@cocacola
@carmeloanthony
@viralnationinc
@thecoolestcool
@ups
@barrysbootcamp
@nueagency
@wwpartners

Top Replied-To in G3:
@therealreal
@brianne2k
@zarinastanford
@adweek
@chrisariens

Top Replied-To in G4:
@adweek

Top Replied-To in G6:
@eliothiggins

Top Replied-To in G10:
@jamesonfleming

Top Mentioned
Top Mentioned in Entire Graph:
@adweek
@chrishemsworth
@centrfit
@carmeloanthony
@jenny_rooney
@viralnationinc
@molliecahillane
@rethanbraden
@zachbraff
@cocacola

Top Mentioned in G1:
@adweek
@chrishemsworth
@centrfit
@luzcorona_

Top Mentioned in G2:
@adweek
@autodesk
@daratreseder
@jenny_rooney
@ups
@mike_katz
@zachbraff
@chrisariens
@viralnationinc
@theplayerstv

Top Mentioned in G3:
@adweek
@jenny_rooney
@viralnationinc
@rethanbraden
@molliecahillane
@zachbraff
@cocacola
@chrishemsworth
@brittaneykiefer
@miamidolphins

Top Mentioned in G4:
@carmeloanthony
@adweek
@mayurgupta77

Top Mentioned in G6:
@brandweek
@adweek
@bazaarvoice
@zarinastanford
@pepsico
@the_ashley_r
@nfl
@mikel_jollett
@adage
@awbrandshare

Top Mentioned in G7:
@jennchase
@ultabeauty
@adweek
@sassoftware

Top Mentioned in G8:
@cemthree

Top Mentioned in G9:
@huskervb
@stanfordwvb
@ncaavolleyball

Top Mentioned in G10:
@united

Top Tweeters
Top Tweeters in Entire Graph:
@united
@drocktrot
@mcdonalds
@tacobell
@arthurlee_m
@tomozine
@flukefluq2
@elizabethtoni
@mjfsteeler
@tmobile

Top Tweeters in G1:
@tomozine
@flukefluq2
@elizabethtoni
@mjfsteeler
@dannyfurlongdj
@nesillz
@prxxwxxz
@mxnanase
@rags751
@kbbmxx

Top Tweeters in G2:
@mcdonalds
@adeyemoadekunl2
@dailynicknews
@dannyt_ug
@google
@ups
@khalidakram8
@adweek
@alexroc92528684
@iamcleopatricia

Top Tweeters in G3:
@tacobell
@tmobile
@gratefultojesus
@miami_eatz
@cocacola
@yaqub__m
@aerocles
@directv
@pennyskelley
@nickcicero

Top Tweeters in G4:
@drocktrot
@arthurlee_m
@monayperry_93
@thehawaiiguy
@ci_so_lowkey
@ghettoplaya8
@madisonsmother1
@nizaiah1221
@itskennyatta
@adolphtwittler1

Top Tweeters in G5:
@nusparkmktg
@kirbyporter_
@verizon
@xerox
@delmontefresh
@rvs__realtime
@nanceharding
@mccann_mw
@lpamanian
@televisa

Top Tweeters in G6:
@eliothiggins
@peterkohan
@nfl
@adage
@msreeddesign
@slpng_giants
@mikel_jollett
@commarts
@brandwatch
@printmag

Top Tweeters in G7:
@ultabeauty
@sassoftware
@wwchanneljohn
@sasanalytics
@digital_howell
@david_carrick
@sarahlamm
@analyticsleadr
@dmitchell_
@bevbrown

Top Tweeters in G8:
@faveauntiet
@blkdorsey
@w_s__
@cemthree

Top Tweeters in G9:
@ncaavolleyball
@espnpr
@huskervb
@stanfordwvb

Top Tweeters in G10:
@united
@jamesonfleming
@elleinthecity


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