Brandweek, Twitter, 9/15/2023 8:01:10 PM, 292523


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Brandweek Twitter NodeXL SNA Map and Report for Friday, 15 September 2023 at 20:00 UTC
Brandweek Twitter NodeXL SNA Map and Report for Friday, 15 September 2023 at 20:00 UTC
From:
marc_smith
Uploaded on:
September 15, 2023
Short Description:
Brandweek via NodeXL https://bit.ly/45abJ3P
@adweek
@carmeloanthony
@molliecahillane
@peterkohan
@viralnationinc
@brandweek
@jennchase
@rethanbraden
@espnpr
@whalar

Top hashtags:
#brandweek
#usps
#uspsemployee
#purdueglobal
#miami
#adweek
#dei
#nil
#exploresas
#bcorp

Description:
Description
The graph represents a network of 305 Twitter users whose recent tweets contained "Brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 9/1/2023 12:00:00 AM and 9/15/2023 12:59:46 PM. The network was obtained from Twitter on Friday, 15 September 2023 at 20:00 UTC.

The tweets in the network were tweeted over the 31-day, 4-hour, 39-minute period from Tuesday, 15 August 2023 at 15:05 UTC to Friday, 15 September 2023 at 19:44 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 305
Unique Edges : 492
Edges With Duplicates : 511
Total Edges : 1003
Number of Edge Types : 8
Retweet : 194
Tweet : 71
Mentions : 234
MentionsInRetweet : 298
MentionsInReplyTo : 122
Quote : 14
MentionsInQuote : 16
Replies to : 54
Self-Loops : 149
Reciprocated Vertex Pair Ratio : 0.0763500931098696
Reciprocated Edge Ratio : 0.141868512110727
Connected Components : 46
Single-Vertex Connected Components : 37
Maximum Vertices in a Connected Component : 249
Maximum Edges in a Connected Component : 941
Maximum Geodesic Distance (Diameter) : 7
Average Geodesic Distance : 2.629597
Graph Density : 0.00623382226056946
Modularity : 0.367062
NodeXL Version : 1.0.1.521
Data Import : The graph represents a network of 305 Twitter users whose recent tweets contained "Brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 9/1/2023 12:00:00 AM and 9/15/2023 12:59:46 PM. The network was obtained from Twitter on Friday, 15 September 2023 at 20:00 UTC.

The tweets in the network were tweeted over the 31-day, 4-hour, 39-minute period from Tuesday, 15 August 2023 at 15:05 UTC to Friday, 15 September 2023 at 19:44 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : TwitterSearch3
Graph Term : Brandweek
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : In-Degree

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[5] http://adweek.it/brandweek2023
[4] https://bit.ly/44QROXt
[2] https://purdue-global.com/3PksiDU
[2] https://event.adweek.com/brandweek-2023
[2] https://bit.ly/3PEPIW8
[2] http://dlvr.it/Sw43tT
[1] https://adweek.it/3Zf2eyR
[1] https://bit.ly/48hasdZ
[1] https://purdue-global.com/3R13Z0i
[1] http://purdue-global.com/3PksiDU

Top URLs in Tweet in G1:
[3] http://adweek.it/brandweek2023
[1] https://adweek.it/47XyQkI
[1] https://adweek.it/3r8mDsC
[1] https://adweek.it/3Z7t0Jj
[1] https://adweek.it/44LhRz7
[1] https://adweek.it/brandweek2023
[1] https://adweek.it/460XQ8Y
[1] https://adweek.it/3PibVIj
[1] https://adweek.it/3EBIAn7
[1] https://adweek.it/46bD7zh

Top URLs in Tweet in G2:
[4] https://bit.ly/44QROXt
[1] https://bit.ly/3RiHe8s
[1] https://bit.ly/3Pg8rGg
[1] https://bit.ly/3EHSAvb
[1] https://bit.ly/3PmDS1H
[1] http://dlvr.it/SvpNgK
[1] https://bit.ly/44V2W5v
[1] https://bit.ly/3LpudGa
[1] https://bit.ly/468tCk7
[1] https://bit.ly/46bUfEL

Top URLs in Tweet in G4:
[1] http://adweek.it/brandweek2023
[1] https://www.adweek.com/brand-marketing/marketing-ups-autodesk-diversity-brandweek/

Top URLs in Tweet in G5:
[2] https://bit.ly/3PEPIW8
[2] https://purdue-global.com/3PksiDU
[1] https://event.adweek.com/brandweek-2023/Speakers
[1] https://purdue-global.com/3R13Z0i
[1] http://purdue-global.com/3PksiDU
[1] https://www.adweek.com/sponsored/how-purdue-globals-latest-campaign-empowers-students-to-make-a-comeback/
[1] https://www.purdue.edu/newsroom/releases/2023/Q3/purdue-globals-this-is-my-comeback-campaign-to-make-splash-at-adweeks-brandweek-in-miami.html

Top URLs in Tweet in G6:
[1] https://tinyurl.com/4zpmmuj3
[1] https://www.behance.net/gallery/172616695/Re-branding-Venture-Miami-City-of-Miami-by-CROING?utm_source=CROING&utm_campaign=234d562599-EMAIL_CAMPAIGN_2023_09_11_09_30&utm_medium=email&utm_term=0_-234d562599-%5BLIST_EMAIL_ID%5D

Top URLs in Tweet in G7:
[1] http://2.sas.com/6011PthIH
[1] http://2.sas.com/6017PQiWN
[1] http://2.sas.com/6014PQlPr
[1] http://2.sas.com/6019PIgAc
[1] http://2.sas.com/6018PIgAi
[1] http://2.sas.com/6019Px8OU
[1] http://2.sas.com/6011PNJ7R
[1] http://2.sas.com/6016PFQv2
[1] http://2.sas.com/6017PQg5J
[1] http://2.sas.com/6019PQdiR

Top URLs in Tweet in G8:
[1] http://adweek.it/brandweek2023
[1] https://bit.ly/3sIq0Hd

Top Domains
Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[357] brandweek
[29] usps
[29] uspsemployee
[8] purdueglobal
[7] miami
[5] adweek
[5] dei
[3] nil
[3] exploresas
[3] bcorp



Top Hashtags in Tweet in G1:
[141] brandweek
[2] bcorp
[1] dei
[1] multicultural
[1] slate
[1] adweek

Top Hashtags in Tweet in G2:
[38] brandweek
[28] usps
[28] uspsemployee
[3] nil
[2] miami
[1] shipping
[1] brandweek2023
[1] beca
[1] adweek
[1] joinus

Top Hashtags in Tweet in G3:
[34] brandweek
[1] stayme7o
[1] teamjonesworks

Top Hashtags in Tweet in G4:
[31] brandweek
[3] dei
[1] popchat

Top Hashtags in Tweet in G5:
[54] brandweek
[8] purdueglobal
[4] miami
[3] adweek
[2] scrubs
[2] lasvegas
[2] purdue
[1] viralnation
[1] usps
[1] uspsemployee

Top Hashtags in Tweet in G6:
[1] whalar
[1] nfl
[1] ageism
[1] burnout
[1] brandweek2023
[1] brands
[1] marketing
[1] sportsmarketing
[1] cpg
[1] fmcg

Top Hashtags in Tweet in G7:
[19] brandweek
[2] exploresas
[1] marketing
[1] authenticity
[1] humanconnection
[1] data

Top Hashtags in Tweet in G8:
[15] brandweek
[2] alwayskeeplearning
[1] findyourbazaarvoice

Top Hashtags in Tweet in G9:
[7] brandweek

Top Hashtags in Tweet in G10:
[3] brandweek
[1] playerstv

Top Words
Top Words in Tweet in Entire Graph:
[357] #brandweek
[184] adweek
[68] miami
[51] brandweek
[50] marketing
[47] day
[46] stage
[44] carmeloanthony
[44] cmo
[44] opportunity

Top Words in Tweet in G1:
[141] #brandweek
[62] adweek
[32] marketing
[25] miami
[24] brand
[19] chrishemsworth
[16] day
[16] community
[16] don
[16] miss

Top Words in Tweet in G2:
[38] #brandweek
[28] #usps
[28] #uspsemployee
[6] more
[6] brandweek
[5] join
[5] learn
[4] century
[4] relevance
[4] challenges

Top Words in Tweet in G3:
[34] #brandweek
[32] carmeloanthony
[28] creativity
[28] many
[28] collaboration
[28] power
[28] appreciate
[28] opportunity
[28] learn
[28] innovation

Top Words in Tweet in G4:
[42] adweek
[31] #brandweek
[18] molliecahillane
[13] brittaneykiefer
[12] therealreal
[12] cocacola
[12] miamidolphins
[12] jenny_rooney
[11] celsiusofficial
[11] slammbert

Top Words in Tweet in G5:
[54] #brandweek
[35] adweek
[20] viralnationinc
[19] brandweek
[17] rethanbraden
[17] day
[17] co
[13] viral
[13] nation
[12] ceo

Top Words in Tweet in G6:
[9] brandweek
[4] hair
[4] sam
[4] woman
[3] adweek
[2] content
[2] director
[2] september
[2] reads
[2] ashley

Top Words in Tweet in G7:
[19] #brandweek
[18] sas
[16] jennchase
[16] sept
[16] miami
[14] session
[14] cmo
[14] main
[14] adweek
[14] stage

Top Words in Tweet in G8:
[15] #brandweek
[15] adweek
[5] zarinastanford
[4] day
[4] bazaarvoice
[3] pepsico
[3] carmeloanthony
[3] marketing
[2] thank
[2] fun

Top Words in Tweet in G9:
[7] adweek's
[7] #brandweek
[7] jenny_rooney
[5] colley
[5] ian
[5] shift
[5] taking
[5] sat
[5] hold
[5] cmo

Top Words in Tweet in G10:
[7] adweek
[3] former
[3] deron
[3] matt_barnes22
[3] champion
[3] nba
[3] shotmechanics
[3] heard
[3] #brandweek
[3] guidrey

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[42] adweek,#brandweek
[33] 11,14
[29] #brandweek,#usps
[29] opportunity,learn
[28] learn,many
[28] appreciate,opportunity
[28] collaboration,appreciate
[28] power,creativity
[28] creativity,innovation
[28] innovation,collaboration

Top Word Pairs in Tweet in G1:
[16] don,miss
[15] 11,14
[14] september,11
[14] miami,september
[13] back,miami
[13] #brandweek,2023
[13] community,heading
[13] heading,back
[13] adweek,#brandweek
[13] 14,#brandweek

Top Word Pairs in Tweet in G2:
[28] #brandweek,#usps
[24] #usps,#uspsemployee
[5] learn,more
[4] challenges,register
[4] 21st,century
[4] transformation,help
[4] redoubling,relevance
[4] meet,21st
[4] relevance,hear
[4] marketers,meet

Top Word Pairs in Tweet in G3:
[28] power,creativity
[28] many,#brandweek
[28] appreciate,opportunity
[28] opportunity,learn
[28] creativity,innovation
[28] innovation,collaboration
[28] collaboration,appreciate
[28] learn,many
[27] carmeloanthony,power
[2] discussed,entrepreneurial

Top Word Pairs in Tweet in G4:
[12] miamidolphins,molliecahillane
[12] adweek,jenny_rooney
[12] brittaneykiefer,miamidolphins
[12] therealreal,brittaneykiefer
[11] slammbert,celsiusofficial
[11] molliecahillane,cocacola
[11] cocacola,adweek
[11] jenny_rooney,slammbert
[8] chrisariens,therealreal
[8] adweek,#brandweek

Top Word Pairs in Tweet in G5:
[14] adweek,#brandweek
[13] viral,nation
[10] co,founder
[7] chief,marketing
[7] lolaabakare,thecoolestcool
[7] rethanbraden,lolaabakare
[7] future,marketer
[7] co,ceo
[7] joe,gagliese
[6] communications,officer

Top Word Pairs in Tweet in G6:
[2] officer,the_ashley_r
[2] partnerships,sam
[2] nfl's,director
[2] director,content
[2] sam,woman
[2] ashley,woman
[2] hair,sam
[2] content,partnerships
[2] brown,hair
[2] sam,fink

Top Word Pairs in Tweet in G7:
[16] miami,#brandweek
[14] main,stage
[14] cmo,jennchase
[13] sept,12
[13] 11,14
[13] featuring,sas
[13] stage,session
[13] kelly,mahoney
[13] 12,featuring
[13] sas,cmo

Top Word Pairs in Tweet in G8:
[4] adweek,#brandweek
[2] marketing,innovation
[2] bazaarvoice's,zarinastanford
[2] main,stage
[2] right,countdown
[2] begun,much
[2] fun,last
[2] adweek,carmeloanthony
[2] #brandweek,jamesclarkeca
[2] roselyn_sanchez,#alwayskeeplearning

Top Word Pairs in Tweet in G9:
[5] taking,hold
[5] #brandweek,discuss
[5] jenny_rooney,#brandweek
[5] ian,colley
[5] shift,taking
[5] discuss,fundamental
[5] fundamental,shift
[5] cmo,ian
[5] adweek's,jenny_rooney
[5] colley,sat

Top Word Pairs in Tweet in G10:
[3] nba,champion
[3] deron,guidrey
[3] adweek,heard
[3] heard,former
[3] champion,matt_barnes22
[3] matt_barnes22,theplayerstv's
[3] guidrey,shotmechanics
[3] theplayerstv's,deron
[3] shotmechanics,aj_andrews_
[3] former,nba

Top Replied-To
Top Replied-To in Entire Graph:
@therealreal
@adweek
@converse
@wwpartners
@zarinastanford
@jamesonfleming
@nueagency
@barrysbootcamp
@thecoolestcool
@chrisariens

Top Replied-To in G1:
@converse
@cocacola
@carmeloanthony
@viralnationinc
@ups
@thecoolestcool
@barrysbootcamp
@nueagency
@wwpartners

Top Replied-To in G3:
@adweek

Top Replied-To in G4:
@therealreal
@brianne2k
@chrisariens

Top Replied-To in G6:
@eliothiggins

Top Replied-To in G8:
@zarinastanford
@adweek

Top Mentioned
Top Mentioned in Entire Graph:
@adweek
@carmeloanthony
@chrishemsworth
@viralnationinc
@jenny_rooney
@molliecahillane
@rethanbraden
@zachbraff
@jennchase
@cocacola

Top Mentioned in G1:
@adweek
@chrishemsworth
@centrfit
@carmeloanthony
@viralnationinc
@mike_katz
@zachbraff
@miamidolphins
@therealreal
@cocacola

Top Mentioned in G3:
@carmeloanthony
@adweek

Top Mentioned in G4:
@adweek
@molliecahillane
@brittaneykiefer
@miamidolphins
@cocacola
@jenny_rooney
@slammbert
@celsiusofficial
@zachbraff
@chrisariens

Top Mentioned in G5:
@adweek
@viralnationinc
@rethanbraden
@thecoolestcool
@purdueglobal
@joshduhamel
@lolaabakare
@joeyviral
@lifeatpurdue
@mo_oates

Top Mentioned in G6:
@brandweek
@adweek
@the_ashley_r
@nfl
@croing_agency
@commarts
@printmag
@nueagency
@jessekay
@alejandramsc

Top Mentioned in G7:
@jennchase
@ultabeauty
@adweek
@sassoftware

Top Mentioned in G8:
@adweek
@bazaarvoice
@pepsico
@zarinastanford
@jamesclarkeca
@donaidfaison
@zachbraff
@roselyn_sanchez
@carmeloanthony
@centrfit

Top Mentioned in G9:
@jenny_rooney
@adweek
@thetradedesk
@asksuzybiz
@emily_j_ketchen

Top Mentioned in G10:
@adweek
@theplayerstv
@matt_barnes22
@shotmechanics
@aj_andrews_
@kendalshell

Top Tweeters
Top Tweeters in Entire Graph:
@united
@drocktrot
@mcdonalds
@tacobell
@tmobile
@gratefultojesus
@monayperry_93
@thehawaiiguy
@miami_eatz
@ci_so_lowkey

Top Tweeters in G1:
@mcdonalds
@dailynicknews
@joans3627
@dannyt_ug
@google
@yormun_kan
@khalidakram8
@adweek
@xmary_lonx
@alexroc92528684

Top Tweeters in G2:
@nusparkmktg
@kirbyporter_
@verizon
@xerox
@delmontefresh
@rvs__realtime
@nanceharding
@mccann_mw
@lpamanian
@televisa

Top Tweeters in G3:
@drocktrot
@monayperry_93
@thehawaiiguy
@ci_so_lowkey
@ghettoplaya8
@madisonsmother1
@nizaiah1221
@loverboyshaun_
@anuamunra95
@allan26941776

Top Tweeters in G4:
@tmobile
@adeyemoadekunl2
@cocacola
@aerocles
@ups
@nickcicero
@miamidolphins
@brianne2k
@joanmc4
@princestreetent

Top Tweeters in G5:
@gratefultojesus
@miami_eatz
@directv
@thecoolestcool
@marsgambino
@lifeatpurdue
@cohoshthe
@hashtagmarketi7
@beyondcontent
@almannarino

Top Tweeters in G6:
@tacobell
@eliothiggins
@peterkohan
@yaqub__m
@nfl
@adage
@msreeddesign
@slpng_giants
@mikel_jollett
@commarts

Top Tweeters in G7:
@ultabeauty
@sassoftware
@wwchanneljohn
@sas_cares
@sasanalytics
@digital_howell
@david_carrick
@sarahlamm
@analyticsleadr
@dmitchell_

Top Tweeters in G8:
@barrysbootcamp
@joebonilla
@pepsico
@roselyn_sanchez
@bazaarvoice
@chimbling
@notteham
@jamesclarkeca
@zarinastanford
@cherilynm

Top Tweeters in G9:
@pennyskelley
@wiz_inkc
@neroahmedd20
@harolddihnni
@sohamolina
@asksuzybiz
@thetradedesk
@jenny_rooney
@emily_j_ketchen

Top Tweeters in G10:
@joedorvil
@kendalshell
@matt_barnes22
@shotmechanics
@aj_andrews_
@theplayerstv


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