#Brandweek, Twitter, 9/15/2023 4:13:37 AM, 292511


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#Brandweek Twitter NodeXL SNA Map and Report for Friday, 15 September 2023 at 04:12 UTC
#Brandweek Twitter NodeXL SNA Map and Report for Friday, 15 September 2023 at 04:12 UTC
From:
marc_smith
Uploaded on:
September 15, 2023
Short Description:
#Brandweek via NodeXL https://bit.ly/3PEPIW8
@adweek
@viralnationinc
@chrisariens
@jennchase
@cherilynm
@rethanbraden
@purdueglobal
@zachbraff
@yaqub__m
@notteham

Top hashtags:
#brandweek
#usps
#uspsemployee
#miami
#dei
#purdueglobal
#exploresas
#adweek
#bcorp

Description:
Description
The graph represents a network of 194 Twitter users whose recent tweets contained "#Brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 9/7/2023 9:12:48 PM and 9/14/2023 9:12:48 PM. The network was obtained from Twitter on Friday, 15 September 2023 at 04:13 UTC.

The tweets in the network were tweeted over the 157-day, 5-hour, 33-minute period from Monday, 10 April 2023 at 20:55 UTC to Friday, 15 September 2023 at 02:28 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 194
Unique Edges : 272
Edges With Duplicates : 371
Total Edges : 643
Number of Edge Types : 8
Tweet : 48
Retweet : 114
MentionsInRetweet : 192
Mentions : 129
MentionsInReplyTo : 98
Quote : 7
MentionsInQuote : 8
Replies to : 47
Self-Loops : 118
Reciprocated Vertex Pair Ratio : 0.107491856677524
Reciprocated Edge Ratio : 0.194117647058824
Connected Components : 39
Single-Vertex Connected Components : 32
Maximum Vertices in a Connected Component : 149
Maximum Edges in a Connected Component : 599
Maximum Geodesic Distance (Diameter) : 6
Average Geodesic Distance : 2.303226
Graph Density : 0.00908071150045404
Modularity : 0.331918
NodeXL Version : 1.0.1.521
Data Import : The graph represents a network of 194 Twitter users whose recent tweets contained "#Brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 9/7/2023 9:12:48 PM and 9/14/2023 9:12:48 PM. The network was obtained from Twitter on Friday, 15 September 2023 at 04:13 UTC.

The tweets in the network were tweeted over the 157-day, 5-hour, 33-minute period from Monday, 10 April 2023 at 20:55 UTC to Friday, 15 September 2023 at 02:28 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : TwitterSearch3
Graph Term : #Brandweek
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : Betweenness Centrality

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[6] http://adweek.it/brandweek2023
[4] https://bit.ly/44QROXt
[2] http://dlvr.it/Sw43tT
[2] https://purdue-global.com/3PksiDU
[1] https://bit.ly/44V2W5v
[1] https://bit.ly/3LpudGa
[1] https://bit.ly/3LpkEaq
[1] https://bit.ly/46bUfEL
[1] https://bit.ly/468tCk7
[1] https://bit.ly/3LkIPGZ

Top URLs in Tweet in G1:
[4] http://adweek.it/brandweek2023
[1] https://adweek.it/3r8mDsC
[1] https://adweek.it/brandweek2023
[1] https://adweek.it/460XQ8Y
[1] https://adweek.it/3PibVIj
[1] https://adweek.it/3EBIAn7
[1] https://adweek.it/3Zf2eyR
[1] https://adweek.it/3RlFdIt
[1] https://adweek.it/46bvVTt
[1] https://adweek.it/46bD7zh

Top URLs in Tweet in G2:
[4] https://bit.ly/44QROXt
[1] https://bit.ly/3PmDS1H
[1] https://bit.ly/46aEeiE
[1] https://bit.ly/3RiHe8s
[1] https://bit.ly/3ZoBrAg
[1] https://bit.ly/48hasdZ
[1] https://bit.ly/3EHSAvb
[1] https://bit.ly/3Pg8rGg
[1] https://bit.ly/3LkIPGZ
[1] https://bit.ly/3LpudGa

Top URLs in Tweet in G3:
[1] https://www.adweek.com/brand-marketing/marketing-ups-autodesk-diversity-brandweek/

Top URLs in Tweet in G4:
[1] http://adweek.it/brandweek2023

Top URLs in Tweet in G5:
[2] https://purdue-global.com/3PksiDU
[1] https://www.adweek.com/sponsored/how-purdue-globals-latest-campaign-empowers-students-to-make-a-comeback/
[1] http://purdue-global.com/3PksiDU

Top URLs in Tweet in G6:
[1] http://adweek.it/brandweek2023

Top URLs in Tweet in G7:
[1] http://2.sas.com/6011PNJ7R
[1] http://2.sas.com/6016PFQv2

Top Domains
Top Domains in Tweet in Entire Graph:
[18] adweek.it
[17] bit.ly
[4] adweek.com
[3] purdue-global.com
[2] sas.com
[2] dlvr.it

Top Domains in Tweet in G1:
[16] adweek.it
[1] adweek.com

Top Domains in Tweet in G2:
[17] bit.ly

Top Domains in Tweet in G3:
[1] adweek.com

Top Domains in Tweet in G4:
[1] adweek.it

Top Domains in Tweet in G5:
[3] purdue-global.com
[1] adweek.com

Top Domains in Tweet in G6:
[1] adweek.it

Top Domains in Tweet in G7:
[2] sas.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[257] brandweek
[28] usps
[28] uspsemployee
[6] miami
[4] dei
[4] purdueglobal
[2] exploresas
[2] adweek
[2] bcorp
[2] alwayskeeplearning



Top Hashtags in Tweet in G1:
[113] brandweek
[1] dei
[1] multicultural

Top Hashtags in Tweet in G2:
[35] brandweek
[28] usps
[28] uspsemployee
[2] miami
[1] joinus
[1] registernow
[1] marketers
[1] workshop
[1] learnmore
[1] shipping

Top Hashtags in Tweet in G3:
[17] brandweek
[3] dei

Top Hashtags in Tweet in G4:
[32] brandweek
[3] miami
[1] adweek
[1] viralnation

Top Hashtags in Tweet in G5:
[16] brandweek
[4] purdueglobal
[2] purdue
[1] adweek

Top Hashtags in Tweet in G6:
[11] brandweek

Top Hashtags in Tweet in G7:
[6] brandweek
[2] exploresas

Top Hashtags in Tweet in G8:
[3] brandweek
[1] playerstv

Top Hashtags in Tweet in G10:
[7] brandweek
[2] alwayskeeplearning

Top Words
Top Words in Tweet in Entire Graph:
[257] #brandweek
[126] adweek
[40] day
[38] marketing
[28] #usps
[28] #uspsemployee
[27] miami
[26] great
[24] stage
[23] cmo

Top Words in Tweet in G1:
[113] #brandweek
[41] adweek
[22] marketing
[17] brand
[17] day
[12] carmeloanthony
[11] brands
[11] miami
[10] community
[10] discussed

Top Words in Tweet in G2:
[35] #brandweek
[28] #uspsemployee
[28] #usps
[4] redoubling
[4] help
[4] join
[4] hear
[4] more
[4] usps
[4] relevance

Top Words in Tweet in G3:
[22] adweek
[17] #brandweek
[10] cmo
[8] daratreseder
[8] warren
[8] molliecahillane
[8] kevin
[7] zachbraff
[7] brittaneykiefer
[6] miamidolphins

Top Words in Tweet in G4:
[32] #brandweek
[26] adweek
[12] viralnationinc
[9] social
[9] day
[8] josh
[6] ceo
[6] joshduhamel
[6] media
[6] joeyviral

Top Words in Tweet in G5:
[16] #brandweek
[12] rethanbraden
[9] great
[8] thecoolestcool
[7] lolaabakare
[6] panel
[6] day
[6] future
[6] adweek
[5] communications

Top Words in Tweet in G6:
[13] adweek
[11] #brandweek
[6] chrishemsworth
[4] thank
[4] centrfit
[4] chatting
[4] zarinastanford
[4] stage
[3] day
[2] history

Top Words in Tweet in G7:
[6] sas
[6] #brandweek
[5] miami
[4] marketers
[4] jennchase
[4] having
[3] missing
[3] great
[3] ultabeauty
[3] serious

Top Words in Tweet in G8:
[7] adweek
[3] former
[3] deron
[3] matt_barnes22
[3] champion
[3] nba
[3] shotmechanics
[3] heard
[3] #brandweek
[3] guidrey

Top Words in Tweet in G9:
[2] adweek

Top Words in Tweet in G10:
[7] #brandweek
[4] adweek
[3] carmeloanthony
[2] zachbraff
[2] inspired
[2] roselyn_sanchez
[2] #alwayskeeplearning
[2] getting
[2] donaidfaison

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[37] adweek,#brandweek
[28] #brandweek,#usps
[24] #usps,#uspsemployee
[12] #brandweek,adweek
[11] #brandweek,day
[11] chief,marketing
[11] kevin,warren
[10] #brandweek,2023
[9] lolaabakare,thecoolestcool
[9] don,miss

Top Word Pairs in Tweet in G1:
[13] adweek,#brandweek
[8] #brandweek,day
[8] don,miss
[8] marketing,community
[6] back,miami
[6] #brandweek,2023
[6] keith,dawkins
[6] community,heading
[6] september,11
[6] heading,back

Top Word Pairs in Tweet in G2:
[28] #brandweek,#usps
[24] #usps,#uspsemployee
[4] meet,21st
[4] learn,more
[4] #brandweek,redoubling
[4] 21st,century
[4] hear,usps
[4] transformation,help
[4] join,#brandweek
[4] relevance,hear

Top Word Pairs in Tweet in G3:
[8] kevin,warren
[7] adweek,#brandweek
[6] brittaneykiefer,miamidolphins
[6] adweek,jenny_rooney
[6] miamidolphins,molliecahillane
[6] therealreal,brittaneykiefer
[5] slammbert,celsiusofficial
[5] molliecahillane,cocacola
[5] cocacola,adweek
[5] jenny_rooney,slammbert

Top Word Pairs in Tweet in G4:
[11] adweek,#brandweek
[5] josh,algra
[4] huge,mechanic
[4] re,social
[4] running,social
[4] such,huge
[4] day,adweek
[4] social,influencers
[4] co,founder
[4] social,media

Top Word Pairs in Tweet in G5:
[7] rethanbraden,lolaabakare
[7] lolaabakare,thecoolestcool
[5] marketing,communications
[5] chief,marketing
[5] thecoolestcool,adweek's
[5] lee,#brandweek
[5] panel,rethanbraden
[5] great,panel
[5] communications,officer
[5] adweek's,lee

Top Word Pairs in Tweet in G6:
[4] chatting,centrfit
[4] chrishemsworth,#brandweek
[4] adweek,thank
[4] centrfit,chrishemsworth
[4] thank,chatting
[4] adweek,#brandweek
[2] chrishemsworth,ready
[2] hit,main
[2] #brandweek,stage
[2] adweek,bazaarvoice's

Top Word Pairs in Tweet in G7:
[5] miami,#brandweek
[3] #brandweek,having
[3] loving,being
[3] having,serious
[3] serious,fomo
[3] fomo,missing
[3] great,marketers
[3] being,great
[3] marketers,miami
[3] missing,sas

Top Word Pairs in Tweet in G8:
[3] nba,champion
[3] deron,guidrey
[3] adweek,heard
[3] heard,former
[3] champion,matt_barnes22
[3] matt_barnes22,theplayerstv's
[3] guidrey,shotmechanics
[3] theplayerstv's,deron
[3] shotmechanics,aj_andrews_
[3] former,nba

Top Word Pairs in Tweet in G10:
[2] getting,inspired
[2] #brandweek,roselyn_sanchez
[2] adweek,carmeloanthony
[2] roselyn_sanchez,#alwayskeeplearning
[2] inspired,#brandweek

Top Replied-To
Top Mentioned
Top Mentioned in Entire Graph:
@adweek
@viralnationinc
@rethanbraden
@zachbraff
@joshduhamel
@jenny_rooney
@carmeloanthony
@autodesk
@daratreseder
@chrishemsworth

Top Mentioned in G1:
@adweek
@carmeloanthony
@viralnationinc
@chrishemsworth
@globies
@miamidolphins
@therealreal
@zachbraff
@mike_katz
@emily_j_ketchen

Top Mentioned in G3:
@adweek
@daratreseder
@autodesk
@molliecahillane
@zachbraff
@brittaneykiefer
@miamidolphins
@cocacola
@jenny_rooney
@ups

Top Mentioned in G4:
@adweek
@viralnationinc
@joshduhamel
@joeyviral
@directv
@krakenfx
@cocacola
@almannarino
@whatsapp

Top Mentioned in G5:
@rethanbraden
@adweek
@thecoolestcool
@lolaabakare
@mo_oates
@purdueglobal
@lifeatpurdue
@chrishemsworth
@centrfit
@cotesteakhouse

Top Mentioned in G6:
@adweek
@chrishemsworth
@centrfit
@pepsico
@bazaarvoice
@zarinastanford
@jamesclarkeca

Top Mentioned in G7:
@jennchase
@ultabeauty
@adweek
@sassoftware

Top Mentioned in G8:
@adweek
@theplayerstv
@matt_barnes22
@shotmechanics
@aj_andrews_
@kendalshell

Top Mentioned in G9:
@adweek
@tacobell
@nueagency
@jessekay
@croing_agency
@alejandramsc
@zachbraff
@tmobile

Top Mentioned in G10:
@adweek
@roselyn_sanchez
@donaidfaison
@zachbraff
@carmeloanthony
@cherilynm
@tmobile
@barrysbootcamp
@bazaarvoice

Top Tweeters
Top Tweeters in Entire Graph:
@united
@mcdonalds
@tacobell
@tmobile
@gratefultojesus
@adeyemoadekunl2
@cocacola
@yaqub__m
@nfl
@faveauntiet

Top Tweeters in G1:
@mcdonalds
@khalidakram8
@adweek
@alexroc92528684
@lenovo
@vvr_murthy
@ekevanvictor
@alittleowlb
@cacoughlin
@507lindaaleudo

Top Tweeters in G2:
@nfl
@verizon
@xerox
@delmontefresh
@nanceharding
@mccann_mw
@lpamanian
@televisa
@acupofgrace
@celsiusnetwork

Top Tweeters in G3:
@tmobile
@adeyemoadekunl2
@cocacola
@ups
@miamidolphins
@princestreetent
@jasonlynch
@jesszafarris
@therealreal
@celsiusofficial

Top Tweeters in G4:
@directv
@marsgambino
@cohoshthe
@almannarino
@jduhameldaily
@luzcorona_
@krakenfx
@olutosint
@joshduhamel
@joshdcentral

Top Tweeters in G5:
@gratefultojesus
@thecoolestcool
@lifeatpurdue
@beyondcontent
@williamfaust
@purdueglobal
@lolaabakare
@rethanbraden
@ologie
@mo_oates

Top Tweeters in G6:
@jacquelineb1966
@pepsico
@hemswrld
@chrishbrasil
@bazaarvoice
@chimbling
@jamesclarkeca
@centrfit
@rule_hever
@zarinastanford

Top Tweeters in G7:
@ultabeauty
@sassoftware
@david_carrick
@analyticsleadr
@jennchase
@w_j_roberts
@melissajantjie4

Top Tweeters in G8:
@joedorvil
@kendalshell
@matt_barnes22
@shotmechanics
@aj_andrews_
@theplayerstv

Top Tweeters in G9:
@tacobell
@yaqub__m
@jessekay
@nueagency
@alejandramsc
@croing_agency

Top Tweeters in G10:
@barrysbootcamp
@joebonilla
@roselyn_sanchez
@notteham
@cherilynm
@donaidfaison


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