#Brandweek, Twitter, 9/14/2023 8:38:30 PM, 292505


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#Brandweek Twitter NodeXL SNA Map and Report for Thursday, 14 September 2023 at 19:49 UTC
#Brandweek Twitter NodeXL SNA Map and Report for Thursday, 14 September 2023 at 19:49 UTC
From:
marc_smith
Uploaded on:
September 14, 2023
Short Description:
#Brandweek via NodeXL https://bit.ly/3PCFjdE
@adweek
@jennchase
@viralnationinc
@sassoftware
@chrisariens
@purdueglobal
@cherilynm
@rethanbraden
@zachbraff
@yaqub__m

Top hashtags:
#brandweek
#usps
#uspsemployee
#purdueglobal
#oliveyoung
#oliveyoungglobal
#miami

Description:
Description
The graph represents a network of 233 Twitter users whose recent tweets contained "#Brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 1/1/2023 12:00:00 AM and 9/14/2023 12:48:37 PM. The network was obtained from Twitter on Thursday, 14 September 2023 at 20:01 UTC.

The tweets in the network were tweeted over the 252-day, 14-hour, 52-minute period from Thursday, 05 January 2023 at 04:49 UTC to Thursday, 14 September 2023 at 19:42 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 233
Unique Edges : 322
Edges With Duplicates : 441
Total Edges : 763
Number of Edge Types : 8
Tweet : 75
Retweet : 127
MentionsInRetweet : 195
Mentions : 182
MentionsInReplyTo : 110
Replies to : 58
Quote : 7
MentionsInQuote : 9
Self-Loops : 150
Reciprocated Vertex Pair Ratio : 0.0828729281767956
Reciprocated Edge Ratio : 0.153061224489796
Connected Components : 55
Single-Vertex Connected Components : 46
Maximum Vertices in a Connected Component : 170
Maximum Edges in a Connected Component : 694
Maximum Geodesic Distance (Diameter) : 5
Average Geodesic Distance : 2.299382
Graph Density : 0.00725173893739825
Modularity : 0.343549
NodeXL Version : 1.0.1.521
Graph Gallery URL : https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=292504
Data Import : The graph represents a network of 233 Twitter users whose recent tweets contained "#Brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 1/1/2023 12:00:00 AM and 9/14/2023 12:48:37 PM. The network was obtained from Twitter on Thursday, 14 September 2023 at 20:01 UTC.

The tweets in the network were tweeted over the 252-day, 14-hour, 52-minute period from Thursday, 05 January 2023 at 04:49 UTC to Thursday, 14 September 2023 at 19:42 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : TwitterSearch3
Graph Term : #Brandweek
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : In-Degree

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[5] http://adweek.it/brandweek2023
[4] https://bit.ly/44QROXt
[2] https://purdue-global.com/3R13Z0i
[2] https://purdue-global.com/3PksiDU
[2] http://dlvr.it/Sw43tT
[2] https://mytickets.lk/event/slim-brand-week-2023/836
[1] https://bit.ly/44V2W5v
[1] https://bit.ly/3LpudGa
[1] https://bit.ly/3LpkEaq
[1] https://bit.ly/46bUfEL

Top URLs in Tweet in G1:
[3] http://adweek.it/brandweek2023
[1] https://adweek.it/3EAzzdR
[1] https://adweek.it/47XyQkI
[1] https://adweek.it/3r8mDsC
[1] https://adweek.it/3Z7t0Jj
[1] https://adweek.it/3Ny8aNL
[1] https://adweek.it/3qoWaGx
[1] https://adweek.it/45cl0cB
[1] https://adweek.it/3UdyG27
[1] https://adweek.it/3zgC82m

Top URLs in Tweet in G2:
[4] https://bit.ly/44QROXt
[2] https://mytickets.lk/event/slim-brand-week-2023/836
[1] https://bit.ly/3CwWYMD
[1] https://bit.ly/3HrtmDg
[1] https://bit.ly/46aEeiE
[1] https://bit.ly/3RiHe8s
[1] https://www.qoo10.jp/shop/espoir-official
[1] https://bit.ly/3L8q6hD
[1] https://bit.ly/3ZoBrAg
[1] https://bit.ly/48hasdZ

Top URLs in Tweet in G3:
[1] https://www.adweek.com/brand-marketing/marketing-ups-autodesk-diversity-brandweek/
[1] http://adweek.it/brandweek2023

Top URLs in Tweet in G4:
[1] http://2.sas.com/6017PQiWN
[1] http://2.sas.com/6019Px8OU
[1] http://2.sas.com/6011PNJ7R
[1] http://2.sas.com/6011PthIH
[1] http://2.sas.com/6018PIgAi
[1] http://2.sas.com/6012PIYJ6
[1] http://2.sas.com/6019PIgAc
[1] http://2.sas.com/6019PQdiR
[1] http://2.sas.com/6014PQlPr
[1] http://2.sas.com/6017PQg5J

Top URLs in Tweet in G5:
[2] https://purdue-global.com/3R13Z0i
[2] https://purdue-global.com/3PksiDU
[1] https://www.adweek.com/sponsored/how-purdue-globals-latest-campaign-empowers-students-to-make-a-comeback/
[1] https://event.adweek.com/brandweek-2023/Speakers
[1] https://purdue.university/47TptCt

Top URLs in Tweet in G7:
[1] http://adweek.it/brandweek2023

Top URLs in Tweet in G8:
[1] https://event.adweek.com/brandweek-2023/

Top URLs in Tweet in G10:
[1] https://event.adweek.com/brandweek-2023

Top Domains
Top Domains in Tweet in Entire Graph:
[38] adweek.it
[20] bit.ly
[12] sas.com
[6] adweek.com
[4] purdue-global.com
[3] shope.ee
[3] dlvr.it
[2] mytickets.lk
[1] fade.technology
[1] qoo10.jp

Top Domains in Tweet in G1:
[36] adweek.it
[1] adweek.com
[1] bit.ly

Top Domains in Tweet in G2:
[19] bit.ly
[3] shope.ee
[2] mytickets.lk
[1] qoo10.jp
[1] fade.technology

Top Domains in Tweet in G3:
[1] adweek.com
[1] adweek.it

Top Domains in Tweet in G4:
[12] sas.com

Top Domains in Tweet in G5:
[4] purdue-global.com
[2] adweek.com
[1] purdue.university

Top Domains in Tweet in G7:
[1] adweek.it

Top Domains in Tweet in G8:
[1] adweek.com

Top Domains in Tweet in G10:
[1] adweek.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[338] brandweek
[27] usps
[27] uspsemployee
[12] purdueglobal
[9] oliveyoung
[7] oliveyoungglobal
[6] miami
[6] kbeauty
[5] grwm
[5] sale



Top Hashtags in Tweet in G1:
[148] brandweek
[1] dei
[1] multicultural

Top Hashtags in Tweet in G2:
[57] brandweek
[27] usps
[27] uspsemployee
[9] oliveyoung
[7] oliveyoungglobal
[6] kbeauty
[5] grwm
[5] sale
[4] event
[4] slim

Top Hashtags in Tweet in G3:
[25] brandweek
[3] dei

Top Hashtags in Tweet in G4:
[25] brandweek
[2] exploresas
[1] marketing
[1] authenticity
[1] humanconnection
[1] data

Top Hashtags in Tweet in G5:
[25] brandweek
[12] purdueglobal
[1] adweek
[1] scrubs
[1] lasvegas

Top Hashtags in Tweet in G6:
[27] brandweek
[3] miami
[1] viralnation
[1] adweek
[1] scrubs
[1] lasvegas

Top Hashtags in Tweet in G7:
[12] brandweek
[2] alwayskeeplearning

Top Hashtags in Tweet in G8:
[2] bcorp
[1] brandweek

Top Hashtags in Tweet in G9:
[1] brandweek

Top Hashtags in Tweet in G10:
[2] brandweek

Top Words
Top Words in Tweet in Entire Graph:
[338] #brandweek
[151] adweek
[82] miami
[60] marketing
[51] 11
[50] 14
[45] cmo
[44] brand
[40] day
[40] stage

Top Words in Tweet in G1:
[148] #brandweek
[60] adweek
[43] marketing
[37] miami
[28] brand
[21] 11
[20] september
[20] community
[20] 14
[19] don

Top Words in Tweet in G2:
[57] #brandweek
[27] #usps
[27] #uspsemployee
[9] #oliveyoung
[7] brand
[7] week
[7] #oliveyoungglobal
[6] #kbeauty
[5] #grwm
[5] #sale

Top Words in Tweet in G3:
[28] adweek
[25] #brandweek
[11] cmo
[11] jenny_rooney
[9] brittaneykiefer
[9] molliecahillane
[8] warren
[8] therealreal
[8] daratreseder
[8] kevin

Top Words in Tweet in G4:
[26] sept
[25] #brandweek
[23] sas
[22] jennchase
[21] miami
[20] cmo
[20] main
[20] stage
[19] session
[18] 14

Top Words in Tweet in G5:
[25] #brandweek
[14] adweek
[12] #purdueglobal
[10] rethanbraden
[9] great
[9] purdueglobal
[9] 11
[9] 14
[9] miami
[9] sept

Top Words in Tweet in G6:
[27] #brandweek
[21] adweek
[10] viralnationinc
[9] social
[7] day
[7] josh
[6] media
[6] joeyviral
[6] miami
[5] free

Top Words in Tweet in G7:
[12] #brandweek
[11] adweek
[4] zarinastanford
[4] day
[3] bazaarvoice
[3] carmeloanthony
[2] fun
[2] pepsico's
[2] marketing
[2] much

Top Words in Tweet in G8:
[2] planet
[2] differentiator
[2] being
[2] headed
[2] commitment
[2] business
[2] strategic
[2] know
[2] #bcorp

Top Words in Tweet in G10:
[2] chat
[2] miami
[2] library
[2] year
[2] team
[2] thrilled
[2] part
[2] come
[2] #brandweek
[2] explore

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[50] 11,14
[48] adweek,#brandweek
[31] september,11
[27] #brandweek,#usps
[26] main,stage
[24] miami,#brandweek
[23] #usps,#uspsemployee
[21] miami,september
[20] cmo,jennchase
[20] don,miss

Top Word Pairs in Tweet in G1:
[20] september,11
[20] 11,14
[20] miami,september
[19] don,miss
[17] marketing,community
[16] 2023,don
[16] heading,back
[16] back,miami
[16] community,heading
[16] adweek,#brandweek

Top Word Pairs in Tweet in G2:
[27] #brandweek,#usps
[23] #usps,#uspsemployee
[7] #oliveyoungglobal,#oliveyoung
[6] brand,week
[4] 21st,century
[4] redoubling,relevance
[4] hear,usps
[4] transformation,help
[4] join,#brandweek
[4] #oliveyoung,#grwm

Top Word Pairs in Tweet in G3:
[8] miamidolphins,molliecahillane
[8] adweek,jenny_rooney
[8] brittaneykiefer,miamidolphins
[8] therealreal,brittaneykiefer
[8] kevin,warren
[7] slammbert,celsiusofficial
[7] molliecahillane,cocacola
[7] cocacola,adweek
[7] jenny_rooney,slammbert
[7] adweek,#brandweek

Top Word Pairs in Tweet in G4:
[21] miami,#brandweek
[20] main,stage
[20] cmo,jennchase
[18] sept,12
[18] 11,14
[18] featuring,sas
[18] stage,session
[18] 12,featuring
[18] sas,cmo
[17] headed,miami

Top Word Pairs in Tweet in G5:
[10] adweek,#brandweek
[9] sept,11
[9] 11,14
[7] conference,miami
[7] 14,read
[7] #brandweek,conference
[7] #purdueglobal,sponsor
[7] read,lookout
[7] miami,sept
[7] sponsor,adweek

Top Word Pairs in Tweet in G6:
[9] adweek,#brandweek
[4] huge,mechanic
[4] social,media
[4] day,adweek
[4] employees,such
[4] re,social
[4] running,social
[4] media,person
[4] such,huge
[4] person,running

Top Word Pairs in Tweet in G7:
[4] adweek,#brandweek
[2] #brandweek,roselyn_sanchez
[2] getting,inspired
[2] inspired,#brandweek
[2] hit,main
[2] adweek,bazaarvoice's
[2] afternoon,day
[2] zarinastanford,hit
[2] zarinastanford,pepsico's
[2] countdown,begun

Top Word Pairs in Tweet in G8:
[2] know,being
[2] strategic,business
[2] being,#bcorp
[2] differentiator,headed
[2] commitment,planet
[2] planet,strategic
[2] #bcorp,commitment
[2] business,differentiator

Top Word Pairs in Tweet in G10:
[2] team,explore
[2] miami,year
[2] part,#brandweek
[2] year,come
[2] explore,extensive
[2] #brandweek,miami
[2] extensive,library
[2] come,chat
[2] thrilled,part
[2] chat,team

Top Replied-To
Top Replied-To in Entire Graph:
@therealreal
@adweek
@converse
@nueagency
@zarinastanford
@ups
@thecoolestcool
@wwpartners
@chrisariens
@carmeloanthony

Top Replied-To in G1:
@converse
@cocacola
@viralnationinc
@barrysbootcamp
@carmeloanthony
@wwpartners
@thecoolestcool
@ups
@nueagency
@adweek

Top Replied-To in G3:
@therealreal
@chrisariens

Top Replied-To in G7:
@zarinastanford

Top Replied-To in G9:
@jamesonfleming

Top Mentioned
Top Mentioned in Entire Graph:
@adweek
@jennchase
@carmeloanthony
@viralnationinc
@ultabeauty
@cocacola
@jenny_rooney
@joshduhamel
@rethanbraden
@miamidolphins

Top Mentioned in G1:
@adweek
@carmeloanthony
@chrishemsworth
@miamidolphins
@converse
@cocacola
@therealreal
@viralnationinc
@zachbraff
@emily_j_ketchen

Top Mentioned in G3:
@adweek
@jenny_rooney
@brittaneykiefer
@miamidolphins
@molliecahillane
@cocacola
@autodesk
@daratreseder
@slammbert
@celsiusofficial

Top Mentioned in G4:
@jennchase
@ultabeauty
@adweek
@sassoftware
@sasanalytics

Top Mentioned in G5:
@adweek
@rethanbraden
@purdueglobal
@thecoolestcool
@lolaabakare
@mo_oates
@lifeatpurdue
@snapchat
@google
@meta

Top Mentioned in G6:
@adweek
@viralnationinc
@joshduhamel
@joeyviral
@directv
@krakenfx
@cocacola
@rethanbraden

Top Mentioned in G7:
@adweek
@bazaarvoice
@pepsico
@zarinastanford
@jamesclarkeca
@roselyn_sanchez
@donaidfaison
@zachbraff
@carmeloanthony
@cherilynm

Top Mentioned in G8:
@bcorporation
@adweek
@toms
@wkamsterdam

Top Mentioned in G9:
@united

Top Mentioned in G10:
@epidemicsound

Top Tweeters
Top Tweeters in Entire Graph:
@united
@mcdonalds
@tacobell
@tmobile
@davidvorpe65
@adeyemoadekunl2
@cocacola
@yaqub__m
@nfl
@faveauntiet

Top Tweeters in G1:
@mcdonalds
@tacobell
@yaqub__m
@dannyt_ug
@khalidakram8
@adweek
@alexroc92528684
@iamcleopatricia
@lenovo
@vvr_murthy

Top Tweeters in G2:
@nfl
@verizon
@away
@xerox
@delmontefresh
@nanceharding
@chrishbrasil
@lbnbusinessnews
@mccann_mw
@luisro19

Top Tweeters in G3:
@tmobile
@adeyemoadekunl2
@cocacola
@ups
@miamidolphins
@princestreetent
@jasonlynch
@harolddihnni
@jesszafarris
@therealreal

Top Tweeters in G4:
@davidvorpe65
@ultabeauty
@sassoftware
@candytech1
@recipegrow
@wwchanneljohn
@digitalmasterch
@sas_cares
@sasanalytics
@digital_howell

Top Tweeters in G5:
@google
@mzelezinski
@thecoolestcool
@lifeatpurdue
@beyondcontent
@meta
@purduetoday
@williamfaust
@purdueglobal
@snapchat

Top Tweeters in G6:
@directv
@marsgambino
@cohoshthe
@almannarino
@jduhameldaily
@krakenfx
@olutosint
@joshduhamel
@joshdcentral
@viralnationinc

Top Tweeters in G7:
@barrysbootcamp
@joebonilla
@pepsico
@roselyn_sanchez
@bazaarvoice
@chimbling
@notteham
@jamesclarkeca
@zarinastanford
@cherilynm

Top Tweeters in G8:
@toms
@bcorporation
@wkamsterdam

Top Tweeters in G9:
@united
@jamesonfleming
@elleinthecity

Top Tweeters in G10:
@nhcreativity
@epidemicsound


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