#SocialROI, Twitter, 2/14/2020 4:08:03 PM, 221138


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#SocialROI_2020-02-12_21-10-45.xlsx
#SocialROI_2020-02-12_21-10-45.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
February 14, 2020
Short Description:
#SocialROI via NodeXL http://bit.ly/2HkAgKW
@joeclark947
@uitsteln
@myloc_tracker
@madalynsklar
@tinacpowell
@hootsuite
@emilykarras
@lollipop_social
@manageflitter
@gigi_is_back

Top hashtags:
#socialroi
#socialmedia
#twittersmarter
#digital360chat
#roi
#digitalmedia

Description:
Description
The graph represents a network of 66 Twitter users whose tweets in the requested range contained "#SocialROI", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Thursday, 13 February 2020 at 05:10 UTC.

The requested start date was Wednesday, 12 February 2020 at 01:01 UTC and the maximum number of tweets (going backward in time) was 5,000.

The tweets in the network were tweeted over the 66-day, 17-hour, 51-minute period from Monday, 02 December 2019 at 23:24 UTC to Friday, 07 February 2020 at 17:16 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 66
Unique Edges : 50
Edges With Duplicates : 162
Total Edges : 212
Number of Edge Types : 4
MentionsInRetweet : 120
Mentions : 34
Replies to : 13
Tweet : 45
Self-Loops : 45
Reciprocated Vertex Pair Ratio : 0.0161290322580645
Reciprocated Edge Ratio : 0.0317460317460317
Connected Components : 19
Single-Vertex Connected Components : 9
Maximum Vertices in a Connected Component : 36
Maximum Edges in a Connected Component : 167
Maximum Geodesic Distance (Diameter) : 7
Average Geodesic Distance : 2.955752
Graph Density : 0.0146853146853147
Modularity : 0.288865
NodeXL Version : 1.0.1.423
Data Import : The graph represents a network of 66 Twitter users whose tweets in the requested range contained "#SocialROI", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Thursday, 13 February 2020 at 05:10 UTC.

The requested start date was Wednesday, 12 February 2020 at 01:01 UTC and the maximum number of tweets (going backward in time) was 5,000.

The tweets in the network were tweeted over the 66-day, 17-hour, 51-minute period from Monday, 02 December 2019 at 23:24 UTC to Friday, 07 February 2020 at 17:16 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : GraphServerTwitterSearch
Graph Term : #SocialROI
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : Betweenness Centrality

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[4] https://b2the7.com/learning-from-others-and-what-social-tools-they-are-using/
[4] https://www.socialmediaexaminer.com/social-media-roi-how-to-measure-social-marketing-christopher-penn/?omhide=true&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=smenl20-nlweek4-nldaily-nlfri
[2] https://www.manageflitter.com/blog/instagram-trends-in-2019/
[2] https://kickfactory.com/blog/when-does-a-customer-start-shopping/
[2] http://newnice.info/tracking202/redirect/dl.php?t202id=32134&t202kw=WebsiteSEO-2017-12-5-21.43
[2] https://www.hookit.com/insights/social-media-roi-which-posts-drive-the-most-value-for-your-brand/
[2] https://twitter.com/ManageFlitter/status/1113191177631752192
[1] https://twitter.com/i/web/status/1219008072477298688
[1] https://www.searchenginejournal.com/facebook-instagram-divergence-impacting-media-spend/345896/#close
[1] https://kickfactory.com/blog/2-ways-to-give-your-audience-what-it-wants/

Top URLs in Tweet in G1:
[2] https://www.manageflitter.com/blog/instagram-trends-in-2019/
[1] https://twitter.com/i/web/status/1113196538849685504
[1] https://twitter.com/i/web/status/1152644282530107399
[1] https://twitter.com/i/web/status/1203691417618530304
[1] https://lollipopsocial.co.uk/personal-brand/how-to-create-brand-values/
[1] https://lollipopsocial.co.uk/personal-brand/create-personal-brand-after-redundancy/
[1] https://youpreneur.com/what-are-the-benefits-of-personal-branding-why-bother/
[1] https://twitter.com/i/web/status/1204250431863566336
[1] https://twitter.com/i/web/status/1203700287854170112

Top URLs in Tweet in G2:
[1] https://www.branex.com/blog/infographics-social-media-tips-to-get-the-best-results/
[1] https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=219300
[1] https://twitter.com/i/web/status/1208838172412653568

Top URLs in Tweet in G3:
[2] http://newnice.info/tracking202/redirect/dl.php?t202id=32134&t202kw=WebsiteSEO-2017-12-5-21.43
[2] https://kickfactory.com/blog/when-does-a-customer-start-shopping/
[2] https://b2the7.com/learning-from-others-and-what-social-tools-they-are-using/
[1] https://twitter.com/i/web/status/1206872957685059584
[1] https://blog.hootsuite.com/it/roi-dei-social-media-guida-completa/?utm_source=twitter&utm_medium=owned_social&utm_campaign=social_community_italy&Last_Associated_Campaign__c=701a0000002JPuE&hsamp_network=TWITTER&hsamp=akn10lmwhu6E8&post=59283e35bbddbd6f99cf9f0b&hootamb=AMP-m-akn10lmwhu6E8&network=Amplify-TWITTER
[1] http://www.cmssocial.com/social-media/4-ways-can-measure-roi-social-media/
[1] https://twitter.com/i/web/status/1215425611642163206
[1] http://www.managementguru.net/how-to-measure-instagram-marketing-roi/
[1] https://hootsuite.com/resources/the-roi-of-social-media?utm_campaign=all-alwayson-none-nalatam-none----MarketingConnect2020---&utm_source=twitter&utm_medium=owned_social&utm_content=
[1] https://twitter.com/i/web/status/1219380679080906754

Top URLs in Tweet in G4:
[1] https://hootsuite.com/pages/landing/microsoft-ebook?utm_source=hootsuite&utm_medium=amplify_social&utm_campaign=amplify&Last_Associated_Campaign__c=701a0000002JLKP&hsamp_network=TWITTER&hsamp=abDLul1TRNAw2&post=573e2e6bbbddbd2965de5940&owl=AMP-m-abDLul1TRNAw2&network=Amplify-TWITTER

Top URLs in Tweet in G5:
[2] https://twitter.com/ManageFlitter/status/1113191177631752192
[1] https://twitter.com/tinacpowell/status/1113190013267775492
[1] https://twitter.com/MadalynSklar/status/1113191897286234113
[1] https://twitter.com/ManageFlitter/status/1113195710474801153
[1] https://twitter.com/ManageFlitter/status/1113198490925117442

Top URLs in Tweet in G6:
[2] https://www.hookit.com/insights/social-media-roi-which-posts-drive-the-most-value-for-your-brand/
[1] https://twitter.com/i/web/status/1208090957104631808
[1] https://twitter.com/i/web/status/1205534486869360641

Top URLs in Tweet in G8:
[1] https://www.ocregister.com/2019/11/21/amazon-billionaire-jeff-bezos-gives-money-to-homeless-including-centers-in-southern-california/

Top URLs in Tweet in G9:
[1] https://www.searchenginejournal.com/facebook-instagram-divergence-impacting-media-spend/345896/#close

Top URLs in Tweet in G10:
[4] https://www.socialmediaexaminer.com/social-media-roi-how-to-measure-social-marketing-christopher-penn/?omhide=true&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=smenl20-nlweek4-nldaily-nlfri

Top Domains
Top Domains in Tweet in Entire Graph:
[24] twitter.com
[4] b2the7.com
[4] socialmediaexaminer.com
[4] kickfactory.com
[3] hootsuite.com
[3] sociamonials.com
[2] manageflitter.com
[2] newnice.info
[2] co.uk
[2] hookit.com

Top Domains in Tweet in G1:
[5] twitter.com
[2] manageflitter.com
[2] co.uk
[1] youpreneur.com

Top Domains in Tweet in G2:
[1] branex.com
[1] nodexlgraphgallery.org
[1] twitter.com

Top Domains in Tweet in G3:
[4] twitter.com
[4] kickfactory.com
[2] hootsuite.com
[2] newnice.info
[2] b2the7.com
[1] cmssocial.com
[1] managementguru.net

Top Domains in Tweet in G4:
[1] hootsuite.com

Top Domains in Tweet in G5:
[6] twitter.com

Top Domains in Tweet in G6:
[2] hookit.com
[2] twitter.com

Top Domains in Tweet in G8:
[1] ocregister.com

Top Domains in Tweet in G9:
[1] searchenginejournal.com

Top Domains in Tweet in G10:
[4] socialmediaexaminer.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[81] socialroi
[13] socialmedia
[10] twittersmarter
[5] digital360chat
[5] roi
[5] digitalmedia
[5] 2020predictions
[4] twitterchat
[4] socialmediamarketing
[3] smm



Top Hashtags in Tweet in G1:
[40] socialroi
[6] twittersmarter
[5] digitalmedia
[5] 2020predictions
[1] influencers
[1] contentwritingchat
[1] gowiththepro

Top Hashtags in Tweet in G2:
[2] socialroi
[1] socialmediamanagement
[1] socialmedia
[1] analytics
[1] tips
[1] results
[1] infographic

Top Hashtags in Tweet in G3:
[13] socialroi
[3] socialmedia
[2] digital360chat
[2] twitterchat
[2] twittersmarter
[1] brand
[1] customer
[1] communications
[1] socialmediamarketing
[1] hootamb

Top Hashtags in Tweet in G4:
[1] socialroi
[1] bettertogether

Top Hashtags in Tweet in G5:
[6] socialroi
[1] human

Top Hashtags in Tweet in G7:
[2] twitterchats
[2] socialmedia
[2] socialroi
[1] smtlive
[1] digital360chat
[1] cmworld
[1] pub352digital19

Top Hashtags in Tweet in G8:
[1] charity
[1] socialimpact
[1] socialroi
[1] congrats

Top Hashtags in Tweet in G9:
[1] socialroi

Top Hashtags in Tweet in G10:
[4] socialroi
[4] roi

Top Words
Top Words in Tweet in Entire Graph:
[97] Words in Sentiment List#1: Positive
[23] Words in Sentiment List#2: Negative
[0] Words in Sentiment List#3: Angry/Violent
[2480] Non-categorized Words
[2600] Total Words
[81] #socialroi
[33] manageflitter
[22] social
[16] more
[16] media

Top Words in Tweet in G1:
[40] #socialroi
[33] manageflitter
[10] lollipop_social
[9] brand
[9] more
[9] madalynsklar
[8] social
[8] way
[8] people
[8] personal

Top Words in Tweet in G2:
[6] joeclark947
[6] hootsuite
[6] hubspot
[6] cmicontent
[6] socialmedia2day
[6] smexaminer
[6] larrykim
[6] neilpatel
[6] marketingprofs
[6] marismith

Top Words in Tweet in G3:
[13] #socialroi
[3] social
[3] more
[3] favorite
[3] #socialmedia
[3] tools
[3] use
[3] daily
[3] engaging
[3] creating

Top Words in Tweet in G5:
[6] #socialroi
[4] social
[4] media
[3] fintech
[2] need
[2] way
[2] interact
[2] pay
[2] attention

Top Words in Tweet in G6:
[3] hookit
[3] followers
[3] interactions
[3] worth
[3] more
[3] looking
[3] maximize
[3] brand
[3] impact
[3] read

Top Words in Tweet in G7:
[2] algunos
[2] #twitterchats
[2] #socialmedia
[2] publicista
[2] manejador
[2] redes
[2] sociales
[2] debe
[2] seguir
[2] #socialroi

Top Words in Tweet in G9:
[2] ad
[2] success

Top Words in Tweet in G10:
[4] roi
[4] same
[4] return
[4] ad
[4] spend
[4] roas
[4] kpi
[4] #socialroi
[4] #roi
[2] commentground

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[15] social,media
[9] #twittersmarter,#socialroi
[9] lollipop_social,manageflitter
[7] favorite,#socialmedia
[7] #socialmedia,tools
[7] tools,use
[7] use,daily
[7] daily,engaging
[7] engaging,creating
[7] creating,scheduling

Top Word Pairs in Tweet in G1:
[9] lollipop_social,manageflitter
[5] social,media
[5] manageflitter,a4
[5] personal,brand
[5] #socialroi,chat
[5] madalynsklar,#twittersmarter
[5] #twittersmarter,#socialroi
[5] #socialroi,shares
[5] shares,predictions
[5] predictions,#digitalmedia

Top Word Pairs in Tweet in G2:
[6] hootsuite,hubspot
[6] hubspot,cmicontent
[6] cmicontent,socialmedia2day
[6] socialmedia2day,smexaminer
[6] smexaminer,larrykim
[6] larrykim,neilpatel
[6] neilpatel,marketingprofs
[6] marketingprofs,marismith
[6] marismith,jeffbullas
[5] joeclark947,hootsuite

Top Word Pairs in Tweet in G3:
[3] more,#socialroi
[3] favorite,#socialmedia
[3] #socialmedia,tools
[3] tools,use
[3] use,daily
[3] daily,engaging
[3] engaging,creating
[3] creating,scheduling
[3] scheduling,monitoring
[2] social,media

Top Word Pairs in Tweet in G5:
[4] social,media

Top Word Pairs in Tweet in G6:
[3] followers,interactions
[3] interactions,worth
[3] worth,more
[3] more,looking
[3] looking,maximize
[3] maximize,brand
[3] brand,impact
[3] impact,read
[2] hookit,followers
[2] know,drive

Top Word Pairs in Tweet in G7:
[2] algunos,#twitterchats
[2] #twitterchats,#socialmedia
[2] #socialmedia,publicista
[2] publicista,manejador
[2] manejador,redes
[2] redes,sociales
[2] sociales,debe
[2] debe,seguir
[2] seguir,#socialroi

Top Word Pairs in Tweet in G10:
[4] roi,same
[4] same,return
[4] return,ad
[4] ad,spend
[4] spend,roas
[4] roas,kpi
[4] kpi,#socialroi
[4] #socialroi,#roi
[2] commentground,roi

Top Replied-To
Top Mentioned
Top Mentioned in Entire Graph:
@manageflitter
@lollipop_social
@dede_watson
@madalynsklar
@tinacpowell
@katefrappell
@joeclark947
@hootsuite
@hubspot
@cmicontent

Top Mentioned in G1:
@manageflitter
@lollipop_social
@dede_watson
@tinacpowell
@katefrappell
@madalynsklar
@managesocial
@chrisstrub
@janetmachuka_
@jmattmke

Top Mentioned in G2:
@joeclark947
@hubspot
@cmicontent
@socialmedia2day
@smexaminer
@larrykim
@neilpatel
@marketingprofs
@marismith
@jeffbullas

Top Mentioned in G3:
@managementguru1

Top Mentioned in G4:
@hootsuite
@microsoft

Top Mentioned in G5:
@digitalmarketer
@mentioning

Top Mentioned in G6:
@hookit

Top Mentioned in G7:
@_karinasofia
@profiballester

Top Mentioned in G8:
@jeffbezos
@telltheresa

Top Mentioned in G9:
@sejournal

Top Mentioned in G10:
@commentground

Top Tweeters
Top Tweeters in Entire Graph:
@jeffbullas
@myloc_tracker
@madalynsklar
@garyvee
@socialmedia2day
@dede_watson
@chrisstrub
@marismith
@cmicontent
@janetmachuka_

Top Tweeters in G1:
@myloc_tracker
@madalynsklar
@dede_watson
@chrisstrub
@janetmachuka_
@droso
@manageflitter
@jmattmke
@bradfriedman
@lollipop_social

Top Tweeters in G2:
@jeffbullas
@garyvee
@socialmedia2day
@marismith
@cmicontent
@hubspot
@larrykim
@vivianfrancos
@marketingprofs
@randfish

Top Tweeters in G3:
@cmssocialmedia
@managementguru1
@universosocialm
@ireachsocialmed
@pqlkjnahelena
@qwezmpadanett
@digital360chat
@kickfactoryinc
@evaliveshere

Top Tweeters in G4:
@hootsuite
@microsoft
@emilykarras

Top Tweeters in G5:
@tinacpowell
@digitalmarketer
@mentioning

Top Tweeters in G6:
@thecraigcompany
@hookit
@bigzcasa

Top Tweeters in G7:
@mientraspasaba
@profiballester
@_karinasofia

Top Tweeters in G8:
@telltheresa
@davidroynewby
@jeffbezos

Top Tweeters in G9:
@sejournal
@rebelmouse

Top Tweeters in G10:
@katestoodley
@commentground


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