4Cinsights, Twitter, 3/21/2019 4:33:32 AM, 191130


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4Cinsights_2019-03-20_21-31-10.xlsx
4Cinsights_2019-03-20_21-31-10.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
March 21, 2019
Short Description:
4Cinsights via NodeXL http://bit.ly/2TXghKi
@4cinsights
@supergrobanite
@samueljscott
@aarongoldman
@domnicastro
@broadsheetcomms
@inscapetv
@disruptionhub
@trainingwithjf
@lanceneuhauser

Top hashtags:
#4cthefutureofmedia
#socialmedia
#search
#phonecalls
#tvads

Description:
Description
The graph represents a network of 209 Twitter users whose tweets in the requested range contained "4Cinsights", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Thursday, 21 March 2019 at 04:31 UTC.

The requested start date was Thursday, 21 March 2019 at 00:01 UTC and the maximum number of tweets (going backward in time) was 5,000.

The tweets in the network were tweeted over the 76-day, 20-hour, 26-minute period from Tuesday, 01 January 2019 at 00:08 UTC to Monday, 18 March 2019 at 20:35 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 209
Unique Edges : 374
Edges With Duplicates : 212
Total Edges : 586
Number of Edge Types : 3
Mentions : 529
Tweet : 24
Replies to : 33
Self-Loops : 24
Reciprocated Vertex Pair Ratio : 0.0644329896907216
Reciprocated Edge Ratio : 0.121065375302663
Connected Components : 8
Single-Vertex Connected Components : 5
Maximum Vertices in a Connected Component : 200
Maximum Edges in a Connected Component : 578
Maximum Geodesic Distance (Diameter) : 4
Average Geodesic Distance : 2.749506
Graph Density : 0.00950036805299963
Modularity : 0.440032
NodeXL Version : 1.0.1.409

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[11] https://www.mediapost.com/publications/article/329847/search-drives-phone-calls-tv-ads-prompt-social-me.html
[10] https://www.mediapost.com/publications/article/331967/dating-app-choices-reveal-brand-preferences.html
[10] https://www.4cinsights.com/2019/02/06/4c-launches-audience-driven-upfronts-planning-solution-optimize-tv-ad-budgets/
[7] https://adexchanger.com/tv-and-video/dtc-adoption-will-help-make-tv-a-performance-medium/
[6] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[5] https://martechseries.com/mts-insights/interviews/interview-aaron-goldman-chief-marketing-officer-4c/
[5] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/
[4] http://www.businessofapps.com/news/brands-are-spending-more-on-pinterest-and-snapchat-ads-says-4c-insights/
[4] https://itunes.apple.com/us/podcast/heart-house-radio-podcast/id1341889988?mt=2
[4] https://www.inc.com/partners-in-leadership/4-steps-to-develop-your-aq-and-make-change-happen.html?platform=hootsuite

Top URLs in Tweet in G1:
[5] https://www.4cinsights.com/2019/02/06/4c-launches-audience-driven-upfronts-planning-solution-optimize-tv-ad-budgets/
[5] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[4] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/
[2] https://4cinsights.com/predictions
[2] https://www.4cinsights.com/2019/02/06/4c-launches-audience-driven-upfronts-planning-solution-optimize-tv-ad-budgets/?utm_source=twitter&utm_medium=organic_social&utm_campaign=pressreleases&utm_content=tvupfronts
[2] https://www.4cinsights.com/2019/02/28/brands-can-learn-sneakergate/
[2] http://foundremote.com/?p=3786
[2] https://itunes.apple.com/us/podcast/heart-house-radio-podcast/id1341889988?mt=2
[2] https://www.beet.tv/2019/01/prohaska-consulting-4c-insights-hulu-comscore-dataxu-freewheel-matt-prohaskaanupam-guptajulie-detragliacarol-hinnantmike-bakerneil-smith.html#.XESPEGwLsSg.twitter
[2] https://www.mediapost.com/publications/article/331967/dating-app-choices-reveal-brand-preferences.html

Top URLs in Tweet in G2:
[8] https://www.mediapost.com/publications/article/331967/dating-app-choices-reveal-brand-preferences.html
[6] https://adexchanger.com/tv-and-video/dtc-adoption-will-help-make-tv-a-performance-medium/
[5] https://martechseries.com/mts-insights/interviews/interview-aaron-goldman-chief-marketing-officer-4c/
[4] https://www.4cinsights.com/2019/02/06/4c-launches-audience-driven-upfronts-planning-solution-optimize-tv-ad-budgets/
[2] http://www.businessofapps.com/news/brands-are-spending-more-on-pinterest-and-snapchat-ads-says-4c-insights/
[2] https://www.linkedin.com/pulse/single-platform-can-do-all-its-own-aaron-goldman/?published=t
[2] https://www.4cinsights.com/2019/02/07/4c-state-media-parsing-d2c-phenomenon/
[2] http://go.pardot.com/shared/webmail/126731/208836531/57649d7119177120414fe307601125dbb1d44ef1fce7c80dcca44fb0a1392f70
[2] https://itunes.apple.com/us/podcast/heart-house-radio-podcast/id1341889988?mt=2
[1] https://www.linkedin.com/pulse/2019-characters-kick-off-year-aaron-goldman/?published=t

Top URLs in Tweet in G4:
[1] http://dlvr.it/R0gvt4
[1] https://twitter.com/cmswire/status/1105485373147250690

Top URLs in Tweet in G6:
[2] https://4cinsights.com/resource/jess-kaswiner/
[1] https://www.4cinsights.com/2019/02/06/4c-launches-audience-driven-upfronts-planning-solution-optimize-tv-ad-budgets/
[1] http://www.4Cinsights.com/Camelot

Top URLs in Tweet in G7:
[4] https://www.inc.com/partners-in-leadership/4-steps-to-develop-your-aq-and-make-change-happen.html?platform=hootsuite
[4] https://blog.usejournal.com/heres-why-soft-skills-are-more-important-than-technical-skills-6a1a5ea5540a?platform=hootsuite
[1] https://martechseries.com/mts-insights/interviews/interview-aaron-goldman-chief-marketing-officer-4c/?utm_content=buffer939a5&utm_medium=sm-TW-social&utm_source=twitter.com&utm_campaign=buffer
[1] https://twitter.com/MarTechSeries/status/1080810868491730944

Top URLs in Tweet in G9:
[10] https://www.mediapost.com/publications/article/329847/search-drives-phone-calls-tv-ads-prompt-social-me.html

Top URLs in Tweet in G10:
[2] https://www.4cinsights.com/resource/december-2018-us-tv-ad-rankings/
[1] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/
[1] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[1] https://appexchange.salesforce.com/appxContentListingDetail?listingId=a0N3A00000FvKoJUAV
[1] http://www.4Cinsights.com/stateofmedia

Top Domains
Top Domains in Tweet in Entire Graph:
[50] 4cinsights.com
[21] mediapost.com
[11] socialmediaweek.org
[7] adweek.com
[7] adexchanger.com
[7] martechseries.com
[7] linkedin.com
[5] twitter.com
[4] socialshakeupshow.com
[4] businessofapps.com

Top Domains in Tweet in G1:
[25] 4cinsights.com
[9] socialmediaweek.org
[6] adweek.com
[3] beet.tv
[2] socialshakeupshow.com
[2] linkedin.com
[2] foundremote.com
[2] apple.com
[2] mediapost.com
[2] variety.com

Top Domains in Tweet in G2:
[17] 4cinsights.com
[9] mediapost.com
[6] adexchanger.com
[6] martechseries.com
[5] linkedin.com
[3] twitter.com
[2] businessofapps.com
[2] lnkd.in
[2] broadcastingcable.com
[2] socialshakeupshow.com

Top Domains in Tweet in G4:
[1] dlvr.it
[1] twitter.com

Top Domains in Tweet in G6:
[4] 4cinsights.com

Top Domains in Tweet in G7:
[4] inc.com
[4] usejournal.com
[1] martechseries.com
[1] twitter.com

Top Domains in Tweet in G9:
[10] mediapost.com

Top Domains in Tweet in G10:
[3] 4cinsights.com
[2] socialmediaweek.org
[1] salesforce.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[14] 4cthefutureofmedia
[12] socialmedia
[9] search
[9] phonecalls
[9] tvads
[9] engagement
[6] 4cinsights
[6] smwldn
[5] brand
[4] justblewit



Top Hashtags in Tweet in G1:
[5] smwldn
[3] 4cthefutureofmedia
[2] superbowlliii
[2] justblewit
[2] beetretreat
[2] breaking
[1] ces
[1] 4ckickoff
[1] polarvortex2019
[1] brandweek

Top Hashtags in Tweet in G2:
[6] 4cinsights
[5] 4cthefutureofmedia
[5] brand
[3] brandweek
[3] martech
[3] tech
[2] superbowlliii
[2] justblewit
[1] 4ckickoff
[1] polarvortex2019

Top Hashtags in Tweet in G4:
[1] voc
[1] cmo

Top Hashtags in Tweet in G6:
[6] 4cthefutureofmedia
[2] socialmediamarketing

Top Hashtags in Tweet in G7:
[4] sales
[4] adaptability
[4] curiosity
[2] cmo
[1] captions
[1] accessiblevideo
[1] accessibility
[1] a11y
[1] inclusion

Top Hashtags in Tweet in G9:
[9] search
[9] phonecalls
[9] tvads
[9] socialmedia
[9] engagement

Top Hashtags in Tweet in G10:
[2] socialmedia
[2] socialselling
[2] emarketing
[2] advertising
[1] smwldn

Top Words
Top Words in Tweet in Entire Graph:
[141] Words in Sentiment List#1: Positive
[28] Words in Sentiment List#2: Negative
[0] Words in Sentiment List#3: Angry/Violent
[4127] Non-categorized Words
[4296] Total Words
[172] 4cinsights
[50] aarongoldman
[45] tv
[29] brands
[28] s

Top Words in Tweet in G1:
[58] 4cinsights
[18] tv
[18] aarongoldman
[13] social
[12] s
[12] brands
[10] super
[10] bowl
[10] wisdom
[9] 4c

Top Words in Tweet in G2:
[65] 4cinsights
[18] aarongoldman
[17] data
[17] tv
[16] s
[16] brands
[15] lanceneuhauser
[14] 4c
[12] tanyagazdik
[10] media

Top Words in Tweet in G4:
[5] domnicastro
[5] paulhagen
[5] westmonroe
[5] nflambert
[5] instart
[5] randyfrisch
[5] uberflip
[5] shutterstock
[5] calabrio
[5] amtrak

Top Words in Tweet in G6:
[13] 4cinsights
[6] 4cthefutureofmedia
[5] showpad
[5] g2crowd
[4] aarongoldman
[3] tzoneil
[3] joining
[3] kickoff
[3] fireside
[3] chat

Top Words in Tweet in G7:
[10] 4cinsights
[8] quotient
[8] aq
[8] cq
[6] surveymonkey
[6] aarongoldman
[6] knorwesh
[5] captions
[4] top
[4] two

Top Words in Tweet in G8:
[4] 4cinsights
[4] twitterfrance
[4] melissa_simoni
[3] mauropiano
[3] gaellepasteur
[2] kategurnee
[2] london
[2] baptistebloch

Top Words in Tweet in G9:
[11] search
[11] drives
[11] prompt
[11] engagement
[11] 4cinsights
[11] dialogtech
[9] phonecalls
[9] tvads
[9] socialmedia
[9] lauriesullivan

Top Words in Tweet in G10:
[4] tv
[4] rankings
[3] 4cinsights
[3] 2018
[2] posted
[2] socialmediaweek
[2] socialmedia
[2] socialselling
[2] emarketing
[2] need

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[14] super,bowl
[12] optimize,tv
[12] search,drives
[12] 4cinsights,dialogtech
[11] upfronts,planning
[11] conventional,wisdom
[11] wisdom,social
[11] social,4cinsights
[10] social,media
[10] tv,upfronts

Top Word Pairs in Tweet in G1:
[10] super,bowl
[9] conventional,wisdom
[9] wisdom,social
[9] social,4cinsights
[7] optimize,tv
[7] upfronts,planning
[5] tv,upfronts
[5] through,scope
[5] brands,need
[5] smwldn,recap

Top Word Pairs in Tweet in G2:
[8] dating,app
[7] chief,marketing
[7] marketing,officer
[6] app,choices
[6] choices,reveal
[6] reveal,brand
[6] brand,preferences
[6] preferences,per
[6] per,4cinsights
[6] 4cinsights,reports

Top Word Pairs in Tweet in G4:
[5] paulhagen,westmonroe
[5] westmonroe,nflambert
[5] nflambert,instart
[5] instart,randyfrisch
[5] randyfrisch,uberflip
[5] uberflip,shutterstock
[5] shutterstock,calabrio
[5] calabrio,amtrak
[5] amtrak,kristiknight91
[4] domnicastro,paulhagen

Top Word Pairs in Tweet in G6:
[3] tzoneil,showpad
[3] showpad,aarongoldman
[3] aarongoldman,4cinsights
[3] 4cinsights,joining
[3] joining,g2crowd
[3] g2crowd,kickoff
[3] kickoff,fireside
[3] fireside,chat
[3] chat,ryanbonnici
[3] new,partnership

Top Word Pairs in Tweet in G7:
[4] top,two
[4] two,sales
[4] sales,skills
[4] skills,adaptability
[4] adaptability,quotient
[4] quotient,aq
[4] aq,curiosity
[4] curiosity,quotient
[4] quotient,cq
[4] cq,knorwesh

Top Word Pairs in Tweet in G8:
[4] twitterfrance,melissa_simoni
[3] 4cinsights,twitterfrance
[3] melissa_simoni,gaellepasteur
[2] baptistebloch,4cinsights

Top Word Pairs in Tweet in G9:
[11] search,drives
[11] 4cinsights,dialogtech
[10] engagement,4cinsights
[9] drives,phonecalls
[9] phonecalls,tvads
[9] tvads,prompt
[9] prompt,socialmedia
[9] socialmedia,engagement
[9] dialogtech,lauriesullivan
[2] drives,phone

Top Word Pairs in Tweet in G10:
[2] posted,socialmediaweek
[2] socialmediaweek,socialmedia
[2] socialmedia,socialselling
[2] socialselling,emarketing
[2] conventional,wisdom
[2] wisdom,social
[2] social,4cinsights
[2] december,2018
[2] 2018,tv
[2] tv,ad

Top Replied-To
Top Mentioned
Top Mentioned in Entire Graph:
@4cinsights
@aarongoldman
@lanceneuhauser
@3g
@dialogtech
@lauriesullivan
@mediapost
@tanyagazdik
@domnicastro
@g2crowd

Top Mentioned in G1:
@4cinsights
@aarongoldman
@3g
@socialmediaweek
@lanceneuhauser
@social_shakeup
@hulu
@freewheel
@dataxu
@comscore

Top Mentioned in G2:
@4cinsights
@lanceneuhauser
@aarongoldman
@mediapost
@tanyagazdik
@3g
@adexchanger
@broadsheetcomms
@teammediaocean
@thesqueezecast

Top Mentioned in G3:
@boost_drinks
@pureprotein
@musclemilk
@specialk
@herbalife
@medifast
@advocare
@snapple
@capri_sun
@v8

Top Mentioned in G4:
@domnicastro
@paulhagen
@westmonroe
@nflambert
@instart
@randyfrisch
@uberflip
@shutterstock
@calabrio
@amtrak

Top Mentioned in G5:
@wunthompson
@luma_partners
@tkawaja
@iab
@r2rothenberg
@forrester
@forrbmaj
@matchaworkshq
@dollarshaveclub
@_straightfwd_

Top Mentioned in G6:
@4cinsights
@showpad
@g2crowd
@aarongoldman
@ryanbonnici
@g2_gabe
@tzoneil
@michelle_e_vu
@g
@jessinaction

Top Mentioned in G7:
@4cinsights
@aarongoldman
@knorwesh
@surveymonkey
@mediatechguy
@davekaduk
@kedettman
@leelasrin

Top Mentioned in G8:
@4cinsights
@twitterfrance
@melissa_simoni
@gaellepasteur
@kategurnee
@mauropiano

Top Mentioned in G9:
@4cinsights
@dialogtech
@lauriesullivan
@aarongoldman

Top Mentioned in G10:

Top Tweeters
Top Tweeters in Entire Graph:
@british_airways
@reuters
@variety
@nba
@amtrak
@parvez1
@mediapost
@santchiweb
@entrepreneur
@juliebhunt

Top Tweeters in G1:
@variety
@nba
@adweek
@marketingland
@ecava
@beet_tv
@pepsi
@mcguirefilm
@hulu
@mikeylis

Top Tweeters in G2:
@reuters
@mediapost
@santchiweb
@entrepreneur
@deadline
@adage
@lzankereu
@shortyawards
@ariellabrown
@bcbeat

Top Tweeters in G3:
@supergrobanite
@snapple
@jonessodaco
@herbalife
@boost_drinks
@musclemilk
@medifast
@sobe
@slimfast
@advocare

Top Tweeters in G4:
@amtrak
@juliebhunt
@cmswire
@uberflip
@shutterstock
@domnicastro
@westmonroe
@nflambert
@weareinmoment
@swordandscript

Top Tweeters in G5:
@samueljscott
@iab
@forrester
@tkawaja
@landorglobal
@dollarshaveclub
@imrgupdate
@luma_partners
@r2rothenberg
@meredithglobal

Top Tweeters in G6:
@dee_marketing
@nabilsa51152034
@g2crowd
@riseinteractive
@ryanbonnici
@showpad
@g
@jvuchicago
@scottwax
@michelle_e_vu

Top Tweeters in G7:
@arthurs19562936
@surveymonkey
@samspearsevans
@leelasrin
@alidamw
@mediatechguy
@kedettman
@davekaduk
@knorwesh

Top Tweeters in G8:
@gaellepasteur
@twitterfrance
@mauropiano
@melissa_simoni
@kategurnee
@baptistebloch

Top Tweeters in G9:
@yycmediagal
@dialogtech
@lauriesullivan
@airvince1
@profperry1

Top Tweeters in G10:
@atul31gupta
@ads_socialmedia
@kpieper876
@andynobbs
@mediashiftcom


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