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#DemandGen_2021-04-07_21-46-18.xlsx (experimental version)
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From:
Connected Action NodeXL-Reports
Uploaded on:
April 08, 2021
Short Description:
#DemandGen via NodeXL https://bit.ly/2OtC4Iz
@lauravem
@marketingtobe
@moutfield
@chat_funnels
@demandbase
@virtualcauseway
@alisagroocock
@rick_endrulat
@hipb2b
@marketingb2b

Top hashtags:
#demandgen
#marketing
#b2b
#mpm
#digitalmarketing
#contentmarketing
#sales

Description:
Description
The graph represents a network of 82 Twitter users whose recent tweets contained "#DemandGen", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 08 April 2021 at 04:46 UTC.

The tweets in the network were tweeted over the 7-day, 11-hour, 47-minute period from Wednesday, 31 March 2021 at 11:00 UTC to Wednesday, 07 April 2021 at 22:47 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 82
Unique Edges : 72
Edges With Duplicates : 31
Total Edges : 103
Number of Edge Types : 5
Retweet : 21
Mentions : 34
Tweet : 40
Replies to : 2
MentionsInRetweet : 6
Self-Loops : 40
Reciprocated Vertex Pair Ratio : 0.0545454545454545
Reciprocated Edge Ratio : 0.103448275862069
Connected Components : 33
Single-Vertex Connected Components : 14
Maximum Vertices in a Connected Component : 17
Maximum Edges in a Connected Component : 34
Maximum Geodesic Distance (Diameter) : 6
Average Geodesic Distance : 1.895397
Graph Density : 0.00873230954531768
Modularity : 0.589335
NodeXL Version : 1.0.1.444
Data Import : The graph represents a network of 82 Twitter users whose recent tweets contained "#DemandGen", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 08 April 2021 at 04:46 UTC.

The tweets in the network were tweeted over the 7-day, 11-hour, 47-minute period from Wednesday, 31 March 2021 at 11:00 UTC to Wednesday, 07 April 2021 at 22:47 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : TwitterSearch
Graph Term : #DemandGen
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : Betweenness Centrality

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[4] https://blog.marketo.com/
[4] https://www.hipb2b.com/blog/3-forms-of-value-to-pack-into-your-content-marketing
[3] https://www.drift.com/insider/learn/webinars/get-sales-back-to-selling/?utm_medium=social&utm_source=bambu&utm_campaign=employee-advocacy&blaid=1364626
[2] https://leadtail.com/b2b-marketing/marketing-strategies-in-disrupted-markets/?utm_source=twitter&utm_medium=social
[2] https://www.christopherspenn.com/2021/04/six-types-of-marketing-demand-generation/
[2] https://www.christopherspenn.com/2021/04/six-types-of-marketing-demand-generation/?utm_source=csp-social-media
[2] https://www.demandgensummit.com/registration-20201613510432957?utm_source=twitter&utm_medium=tweet&utm_campaign=7Apr21-1-45#register
[2] https://visionedgemarketing.com/peer-engagement-impacts-customer-buying-journey/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-22-45
[2] https://visionedgemarketing.com/how-technology-places-cmos-risk-of-losing-strategic-role/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-21-45
[2] https://visionedgemarketing.com/brand-strength-demand-opportunity-creation-investments/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-7-45

Top URLs in Tweet in G1:
[1] https://sparkyourchannel.com/resources/ebooks/?utm_content=160105504&utm_medium=social&utm_source=twitter&hss_channel=tw-1217832065699176448
[1] https://sparkyourchannel.com/resources/blog/what-demand-generation-really-means-and-modern-strategies-to-leverage-to-drive-more-business-through-your-channel/?utm_content=160105501&utm_medium=social&utm_source=twitter&hss_channel=tw-1217832065699176448
[1] https://okt.to/6vai1F
[1] https://www.ovrdrv.com/overdrive-u/high-impact-digital-demand-generation-for-b2b/
[1] https://www.linkedin.com/slink?code=ej9-VKQ
[1] https://sponge.io/template-a-scorecard-for-comparing-marketo-hubspot-and-jahia/?utm_source=twitter&utm_medium=social&utm_campaign=organicsocial
[1] https://www.askdangalante.com/post/190950808396/what-i-learned-from-working-in-field-sales-in-nyc
[1] https://open.spotify.com/episode/5GMTROkWMfCyhBbLbh77m8?si=TWIYqvGASNKPoBpjxjupzg&nd=1
[1] https://www.marketingmoves.com/jobs/director-of-global-demand-generation/
[1] http://marketbuildr.com/blog/5-steps-to-tune-up-your-revenue-engine-and-increase-b2b-sales/

Top URLs in Tweet in G2:
[2] https://www.demandgensummit.com/registration-20201613510432957?utm_source=twitter&utm_medium=tweet&utm_campaign=7Apr21-1-45#register
[2] https://visionedgemarketing.com/create-intelligent-content-marketing/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-4-45
[2] https://visionedgemarketing.com/brand-strength-demand-opportunity-creation-investments/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-7-45
[2] https://visionedgemarketing.com/how-technology-places-cmos-risk-of-losing-strategic-role/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-21-45
[2] https://visionedgemarketing.com/peer-engagement-impacts-customer-buying-journey/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-22-45
[2] https://visionedgemarketing.com/storytelling-improves-relationship-marketing/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-9-45
[1] https://www.demandgensummit.com/registration-20201613510432957#register
[1] https://www.demandgensummit.com/registration-20201613510432957?utm_source=twitter&utm_medium=tweet&utm_campaign=1Apr21-11-45#register
[1] https://visionedgemarketing.com/demand-gen-takes-gardening-skill-and-patience/?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-1-45
[1] https://www.demandgensummit.com/registration-20201613510432957?utm_source=twitter&utm_medium=tweet&utm_campaign=2Apr21-6-45#register

Top URLs in Tweet in G3:
[1] https://virtualcauseway.com/buying-signals-and-intent-data/
[1] http://virtualcauseway.talkingbluntly.com/whatdob2bmarketersdoabm
[1] https://www.linkedin.com/slink?code=g_fidHV
[1] https://www.linkedin.com/slink?code=eceEqBM
[1] https://www.linkedin.com/slink?code=eXNx2g3

Top URLs in Tweet in G4:
[3] https://www.drift.com/insider/learn/webinars/get-sales-back-to-selling/?utm_medium=social&utm_source=bambu&utm_campaign=employee-advocacy&blaid=1364626

Top URLs in Tweet in G5:
[4] https://blog.marketo.com/

Top URLs in Tweet in G6:
[4] https://www.hipb2b.com/blog/3-forms-of-value-to-pack-into-your-content-marketing

Top URLs in Tweet in G7:
[1] https://komarketing.com/blog/b2b-demand-generation-best-practices-proven-ways-to-improve-results/

Top URLs in Tweet in G8:
[2] https://www.christopherspenn.com/2021/04/six-types-of-marketing-demand-generation/
[2] https://www.christopherspenn.com/2021/04/six-types-of-marketing-demand-generation/?utm_source=csp-social-media

Top URLs in Tweet in G10:
[1] https://www.b2bmarketing.net/en-gb/resources/blog/how-drive-demand-self-isolated-economy?utm_content=buffer3e79d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
[1] https://www.b2bmarketing.net/en-gb/resources/articles/how-build-world-class-abm-campaign

Top Domains
Top Domains in Tweet in Entire Graph:
[12] visionedgemarketing.com
[9] demandgensummit.com
[8] linkedin.com
[5] heinzmarketing.com
[4] christopherspenn.com
[4] marketo.com
[4] hipb2b.com
[4] 50wheel.com
[3] drift.com
[2] leadtail.com

Top Domains in Tweet in G1:
[2] sparkyourchannel.com
[2] linkedin.com
[1] okt.to
[1] ovrdrv.com
[1] sponge.io
[1] askdangalante.com
[1] spotify.com
[1] marketingmoves.com
[1] marketbuildr.com
[1] modalup.com

Top Domains in Tweet in G2:
[12] visionedgemarketing.com
[9] demandgensummit.com

Top Domains in Tweet in G3:
[3] linkedin.com
[1] virtualcauseway.com
[1] talkingbluntly.com

Top Domains in Tweet in G4:
[3] drift.com

Top Domains in Tweet in G5:
[4] marketo.com

Top Domains in Tweet in G6:
[4] hipb2b.com

Top Domains in Tweet in G7:
[1] komarketing.com

Top Domains in Tweet in G8:
[4] christopherspenn.com

Top Domains in Tweet in G10:
[2] b2bmarketing.net

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[80] demandgen
[19] marketing
[19] b2b
[15] mpm
[11] digitalmarketing
[10] contentmarketing
[9] sales
[9] b2bmarketing
[7] demandgensummit
[6] abm



Top Hashtags in Tweet in G1:
[16] demandgen
[3] marketing
[3] leadgen
[3] sales
[3] digitalretailing
[2] emailmarketing
[2] marketingtips
[2] abm
[2] b2bmarketing
[2] autoecommerce

Top Hashtags in Tweet in G2:
[21] demandgen
[15] b2b
[15] mpm
[7] demandgensummit
[3] demand
[3] marketingleaders
[3] marketing
[2] dashboard
[2] contentmarketing
[2] marketingbudget

Top Hashtags in Tweet in G3:
[5] demandgen
[3] wdbmd
[2] b2b
[2] abm
[1] martech
[1] intentdata
[1] b2bmarketing
[1] marketingstrategy
[1] accountbasedmarketing
[1] webinar

Top Hashtags in Tweet in G4:
[3] revenueacceleration
[3] demandgen
[3] ai
[3] digitalmarketing

Top Hashtags in Tweet in G5:
[4] marketing
[4] demandgen

Top Hashtags in Tweet in G6:
[4] contentmarketing
[4] marketingtips
[1] businesstips
[1] b2bmarketing
[1] demandgen

Top Hashtags in Tweet in G7:
[1] marketers
[1] demandgen

Top Hashtags in Tweet in G8:
[4] demandgeneration
[4] demandgen
[2] strategy
[2] marketing

Top Hashtags in Tweet in G9:
[2] marketing
[2] socialselling
[2] acquisition
[2] demandgen
[2] pardot
[2] salesforce

Top Hashtags in Tweet in G10:
[2] demandgen
[1] businesstips
[1] strategy
[1] accountbasedmarketing
[1] abm
[1] b2bmarketing
[1] marketing
[1] cmo

Top Words
Top Words in Tweet in Entire Graph:
[84] #demandgen
[24] marketing
[20] #b2b
[19] #marketing
[16] #mpm
[14] learn
[12] demand
[12] #digitalmarketing
[12] #b2bmarketing
[12] sales

Top Words in Tweet in G1:
[16] #demandgen
[9] marketing
[4] demand
[3] anyone
[3] #marketing
[3] gen
[3] #leadgen
[3] #sales
[3] #digitalretailing
[2] good

Top Words in Tweet in G2:
[21] #demandgen
[16] #b2b
[16] #mpm
[8] learn
[7] #demandgensummit
[5] important
[5] improve
[5] register
[4] gen
[4] role

Top Words in Tweet in G3:
[5] #demandgen
[3] #wdbmd
[3] virtual
[3] causeway
[2] #b2b
[2] alisagroocock
[2] forrester
[2] #abm
[2] abm
[2] join

Top Words in Tweet in G4:
[6] sales
[6] time
[3] teams
[3] spend
[3] 64
[3] non
[3] revenue
[3] generating
[3] tasks
[3] wanna

Top Words in Tweet in G5:
[4] journalism
[4] concepts
[4] drive
[4] better
[4] engagement
[4] marketo
[4] #marketing
[4] #demandgen

Top Words in Tweet in G6:
[4] learn
[4] make
[4] content
[4] valuable
[4] forms
[4] value
[4] #contentmarketing
[4] #marketingtips
[4] #businesstips
[4] #b2bmarketing

Top Words in Tweet in G8:
[4] six
[4] types
[4] #demandgeneration
[4] cspenn
[4] #demandgen
[2] marketing
[2] #strategy
[2] #marketing

Top Words in Tweet in G9:
[2] twitter
[2] #marketing
[2] pardot
[2] anyone
[2] found
[2] great
[2] way
[2] track
[2] #socialselling
[2] attributing

Top Words in Tweet in G10:
[2] marketingb2b
[2] #demandgen

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[16] #b2b,#mpm
[7] #marketing,#demandgen
[6] demand,gen
[6] #b2bmarketing,#demandgen
[5] #demandgen,register
[5] register,#demandgensummit
[4] six,types
[4] #demandgeneration,cspenn
[4] #demand,gen
[4] #sales,#marketing

Top Word Pairs in Tweet in G1:
[2] listening,anyone
[2] marketing,#demandgen
[2] demand,gen
[2] #demandgen,#leadgen
[2] #b2bmarketing,#demandgen
[2] #autoecommerce,#digitalretailing
[2] #digitalretailing,#autotech
[2] #autotech,#carsales
[2] #carsales,#automotivesales
[2] #automotivesales,#dealership

Top Word Pairs in Tweet in G2:
[16] #b2b,#mpm
[5] #demandgen,register
[5] register,#demandgensummit
[4] #demandgensummit,learn
[3] learn,best
[3] #demand,gen
[3] gen,#b2b
[2] #dashboard,shows
[2] shows,increases
[2] increases,decreases

Top Word Pairs in Tweet in G3:
[3] virtual,causeway
[2] #wdbmd,#demandgen

Top Word Pairs in Tweet in G4:
[3] sales,teams
[3] teams,spend
[3] spend,64
[3] 64,time
[3] time,non
[3] non,revenue
[3] revenue,generating
[3] generating,tasks
[3] tasks,wanna
[3] wanna,know

Top Word Pairs in Tweet in G5:
[4] journalism,concepts
[4] concepts,drive
[4] drive,better
[4] better,engagement
[4] engagement,marketo
[4] marketo,#marketing
[4] #marketing,#demandgen

Top Word Pairs in Tweet in G6:
[4] learn,make
[4] make,content
[4] content,valuable
[4] valuable,forms
[4] forms,value
[4] value,#contentmarketing
[4] #contentmarketing,#marketingtips
[4] #marketingtips,#businesstips
[4] #businesstips,#b2bmarketing
[4] #b2bmarketing,#demandgen

Top Word Pairs in Tweet in G8:
[4] six,types
[4] #demandgeneration,cspenn
[2] types,marketing
[2] marketing,#demandgeneration
[2] cspenn,#strategy
[2] #strategy,#demandgen
[2] types,#marketing
[2] #marketing,#demandgeneration
[2] cspenn,#demandgen

Top Word Pairs in Tweet in G9:
[2] twitter,#marketing
[2] #marketing,pardot
[2] pardot,anyone
[2] anyone,found
[2] found,great
[2] great,way
[2] way,track
[2] track,#socialselling
[2] #socialselling,attributing
[2] attributing,social

Top Replied-To
Top Mentioned
Top Mentioned in Entire Graph:
@cspenn
@okta
@drift
@stevemann
@chat_funnels
@alisagroocock
@pardot
@marketingb2b
@trueinfluence
@ohpinion8ted

Top Mentioned in G2:
@chat_funnels
@chshakeelgujar
@marketingtobe
@kevin_kimanga
@denisvukosav
@kyser_c
@porteressays
@anandthaker
@jonmiller

Top Mentioned in G3:
@alisagroocock
@ohpinion8ted
@dg_report
@hubspot
@forrester

Top Mentioned in G4:
@okta
@drift

Top Mentioned in G7:
@activate_ms
@pamellaneely

Top Mentioned in G8:
@cspenn

Top Mentioned in G9:
@pardot

Top Mentioned in G10:
@marketingb2b

Top Tweeters
Top Tweeters in Entire Graph:
@sudeepkhatri
@trendsinai
@artificialbra1n
@mimproxyble
@chshakeelgujar
@appitekbot
@cmswire
@tadeksolarz
@moutfield
@hubspot

Top Tweeters in G1:
@ned_james2
@marketbuildr
@smktgsmtdablog
@ashlaurenperez
@harryjgold
@marketingmmoves
@oktotest2
@sponge_io
@spark_channel
@modalcommerce

Top Tweeters in G2:
@chshakeelgujar
@lauravem
@ritikag69283079
@demandbase
@anandthaker
@jonmiller
@kyser_c
@porteressays
@denisvukosav
@bdataprovider

Top Tweeters in G3:
@hubspot
@forrester
@dg_report
@ohpinion8ted
@virtualcauseway
@rick_endrulat
@alisagroocock

Top Tweeters in G4:
@trendsinai
@mimproxyble
@drift
@okta
@andy_turner

Top Tweeters in G5:
@sudeepkhatri
@moutfield
@marinaescobar3
@marketingtobe

Top Tweeters in G6:
@pawansomanchi
@aditics2
@bretsmith_hip
@hipb2b

Top Tweeters in G7:
@komarketing
@pamellaneely
@activate_ms

Top Tweeters in G8:
@cspenn
@brookesellas
@dianaballard18

Top Tweeters in G9:
@appitekbot
@pardot
@emiilietalk

Top Tweeters in G10:
@marketingb2b
@jess_dewell
@kaykienast1