@advertisingweek, Twitter, 11/21/2021 3:54:53 AM, 266769


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@advertisingweek Twitter NodeXL SNA Map and Report for Sunday, 21 November 2021 at 03:53 UTC
@advertisingweek Twitter NodeXL SNA Map and Report for Sunday, 21 November 2021 at 03:53 UTC
From:
vivian
Uploaded on:
November 21, 2021
Short Description:
@advertisingweek via NodeXL https://bit.ly/2Z89pyd
@advertisingweek
@rvgaiyyar
@mabdullahkhan_1
@daddy_marshy
@dilipsoman
@jesseitzkowitz
@mcconaughey
@mmccounaughey
@adjustcom
@the_arf

Top hashtags:
#advertising
#ad
#ads
#awny2021
#marketing
#smart
#growth
#sme

Description:
Description
The graph represents a network of 81 Twitter users whose recent tweets contained "@advertisingweek", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Sunday, 21 November 2021 at 03:54 UTC.

The tweets in the network were tweeted over the 8-day, 13-hour, 13-minute period from Friday, 12 November 2021 at 14:28 UTC to Sunday, 21 November 2021 at 03:42 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 81
Unique Edges : 86
Edges With Duplicates : 106
Total Edges : 192
Number of Edge Types : 5
Mentions : 138
MentionsInRetweet : 29
Retweet : 16
Replies to : 6
Tweet : 3
Self-Loops : 3
Reciprocated Vertex Pair Ratio : 0.036036036036036
Reciprocated Edge Ratio : 0.0695652173913043
Connected Components : 1
Single-Vertex Connected Components : 0
Maximum Vertices in a Connected Component : 81
Maximum Edges in a Connected Component : 192
Maximum Geodesic Distance (Diameter) : 4
Average Geodesic Distance : 2.865112
Graph Density : 0.0177469135802469
Modularity : 0.429559
NodeXL Version : 1.0.1.447
Data Import : The graph represents a network of 81 Twitter users whose recent tweets contained "@advertisingweek", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Sunday, 21 November 2021 at 03:54 UTC.

The tweets in the network were tweeted over the 8-day, 13-hour, 13-minute period from Friday, 12 November 2021 at 14:28 UTC to Sunday, 21 November 2021 at 03:42 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : TwitterSearch
Graph Term : @advertisingweek
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : In-Degree

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[3] https://advertisingweek.com/how-to-keep-gen-z-from-breaking-up-with-you/?utm_source=hootsuite&utm_medium=twitter&utm_term=d435be33-d755-4ae8-a1d6-b3baf750c01b&utm_content=&utm_campaign=
[3] https://www.moneycontrol.com/news/business/accountability-in-advertising-marketing-critical-for-smes-7715351.html
[2] https://medium.com/m/global-identity?redirectUrl=https%3A%2F%2Fblog.coinbase.com%2Fstreamlining-crypto-commerce-for-merchants-and-their-customers-1424553c6a79
[2] https://advertisingweek.com/unique-data-and-insights-for-connecting-with-year-end-jet-setters/
[2] https://www.marketingdive.com/news/3-ways-brands-approach-content-creators-advertising-week-diageo-doordash-equinox/608869/
[2] https://newyork.advertisingweek.com/register/?utm_source=hootsuite&utm_medium=facebook&utm_term=43b362b3-fa3f-4143-bb72-d9bdc71651d9&utm_content=&utm_campaign=
[2] https://advertisingweek.com/ar-is-transforming-try-before-you-buy-heres-what-you-need-to-know/?utm_content=187548524&utm_medium=social&utm_source=twitter&hss_channel=tw-698071423621992448
[2] https://advertisingweek.com/why-tech-enabled-healthcare-is-totally-here-to-stay/?utm_source=hootsuite&utm_medium=twitter&utm_term=e8f1f483-95d0-4dc9-8731-56ea178f7e14&utm_content=&utm_campaign=
[2] https://advertisingweek.com/have-you-got-her-back/?utm_source=hootsuite&utm_medium=twitter&utm_term=fd120d32-3c95-4804-acc5-005cc528f38e&utm_content=&utm_campaign=
[2] https://thesonictruth.com/measuring-the-impact-of-podcast-ads-on-vaccine-progress-with-katz-digital-audio/?utm_content=187054251&utm_medium=social&utm_source=twitter&hss_channel=tw-3157416371

Top URLs in Tweet in G1:
[3] https://advertisingweek.com/how-to-keep-gen-z-from-breaking-up-with-you/?utm_source=hootsuite&utm_medium=twitter&utm_term=d435be33-d755-4ae8-a1d6-b3baf750c01b&utm_content=&utm_campaign=
[2] https://advertisingweek.com/have-you-got-her-back/?utm_source=hootsuite&utm_medium=twitter&utm_term=fd120d32-3c95-4804-acc5-005cc528f38e&utm_content=&utm_campaign=
[2] https://advertisingweek.com/why-tech-enabled-healthcare-is-totally-here-to-stay/?utm_source=hootsuite&utm_medium=twitter&utm_term=e8f1f483-95d0-4dc9-8731-56ea178f7e14&utm_content=&utm_campaign=
[2] https://advertisingweek.com/unique-data-and-insights-for-connecting-with-year-end-jet-setters/
[1] https://thearf.org/category/articles/how-to-manage-content-across-platforms/
[1] https://advertisingweek.com/the-speed-of-culture-requires-a-data-driven-creative-strategy/?utm_campaign=vidmob-mentions&utm_content=187813461&utm_medium=social&utm_source=twitter&hss_channel=tw-2805725526
[1] https://cmimediagroup.com/resources/advertising-week-trends-to-watch/?utm_source=twitter&utm_medium=social&utm_campaign=1118_advertisingweekpov_tw
[1] https://pearllemonpr.com/pr-expert-roundup/
[1] https://advertisingweek.com/sex-drugs-and-revolution-how-womens-health-brands-are-driving-radical-change/
[1] https://advertisingweek.com/dark-marketing-101-what-you-need-to-know/

Top URLs in Tweet in G5:
[2] https://newyork.advertisingweek.com/register/?utm_source=hootsuite&utm_medium=facebook&utm_term=43b362b3-fa3f-4143-bb72-d9bdc71651d9&utm_content=&utm_campaign=

Top URLs in Tweet in G6:
[3] https://www.moneycontrol.com/news/business/accountability-in-advertising-marketing-critical-for-smes-7715351.html

Top URLs in Tweet in G7:
[2] https://www.marketingdive.com/news/3-ways-brands-approach-content-creators-advertising-week-diageo-doordash-equinox/608869/

Top URLs in Tweet in G9:
[2] https://medium.com/m/global-identity?redirectUrl=https%3A%2F%2Fblog.coinbase.com%2Fstreamlining-crypto-commerce-for-merchants-and-their-customers-1424553c6a79

Top URLs in Tweet in G10:
[2] https://advertisingweek.com/ar-is-transforming-try-before-you-buy-heres-what-you-need-to-know/?utm_content=187548524&utm_medium=social&utm_source=twitter&hss_channel=tw-698071423621992448

Top Domains
Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[9] advertising
[4] ad
[4] ads
[4] awny2021
[4] marketing
[3] smart
[3] growth
[3] sme
[2] holiday
[2] contentcreators



Top Hashtags in Tweet in G1:
[4] awny2021
[2] advertising
[2] holiday
[2] cto
[2] cmo
[1] the_arf
[1] data
[1] content
[1] crossplatform
[1] pr

Top Hashtags in Tweet in G2:
[4] ad
[4] advertising
[4] ads

Top Hashtags in Tweet in G5:
[2] awnewyork

Top Hashtags in Tweet in G6:
[3] smart
[3] growth
[3] sme
[3] advertising
[3] marketing

Top Hashtags in Tweet in G7:
[2] contentcreators

Top Hashtags in Tweet in G10:
[2] ecommerce
[2] ar

Top Words
Top Words in Tweet in Entire Graph:
[41] advertisingweek
[10] advertising
[9] #advertising
[7] check
[7] marketing
[6] commerce
[6] catch
[6] learn
[5] culture
[5] see

Top Words in Tweet in G1:
[18] advertisingweek
[6] catch
[6] learn
[5] check
[5] culture
[5] see
[5] brand
[4] york
[4] recap
[4] tiktok

Top Words in Tweet in G2:
[4] #ad
[4] mib_india
[4] aaaiindia
[4] iaa_india
[4] #advertising
[4] #ads
[4] iab
[4] iabc
[4] advertisingweek
[4] advertising

Top Words in Tweet in G4:
[4] aconsres
[4] jcotte
[4] rorysutherland
[4] s_tatam
[4] advertisingweek
[4] caitlamberton
[4] speed
[4] vs
[4] long
[4] relief

Top Words in Tweet in G5:
[2] join
[2] zanelowe
[2] fireside
[2] chat
[2] #awnewyork
[2] advertisingweek
[2] october
[2] 18
[2] 21
[2] talkin

Top Words in Tweet in G6:
[3] accountability
[3] advertising
[3] marketing
[3] anyone
[3] weekend
[3] thought
[3] #smart
[3] #growth
[3] column
[3] moneycontrolcom

Top Words in Tweet in G7:
[2] everyone
[2] potential
[2] creator
[2] notes
[2] ycci
[2] advisory
[2] board
[2] member
[2] kofiamoog1
[2] during

Top Words in Tweet in G9:
[2] sothebys
[2] advertisingweek
[2] coinbase
[2] powering
[2] commerce
[2] check
[2] latest
[2] updates
[2] ve
[2] made

Top Words in Tweet in G10:
[2] article
[2] eeromartela
[2] ar
[2] transforming
[2] try
[2] before
[2] buy
[2] experience
[2] online
[2] retail

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[5] advertisingweek,advertising
[4] #ad,mib_india
[4] mib_india,aaaiindia
[4] aaaiindia,iaa_india
[4] iaa_india,#advertising
[4] #advertising,#ads
[4] #ads,iab
[4] iab,iabc
[4] iabc,advertisingweek
[4] advertising,the_ipa

Top Word Pairs in Tweet in G1:
[4] catch,advertisingweek
[4] advertisingweek,york
[4] york,check
[4] check,recap
[4] recap,learn
[4] learn,tiktok
[4] tiktok,reshaping
[4] reshaping,entertainment
[4] entertainment,culture
[4] culture,commerce

Top Word Pairs in Tweet in G2:
[4] #ad,mib_india
[4] mib_india,aaaiindia
[4] aaaiindia,iaa_india
[4] iaa_india,#advertising
[4] #advertising,#ads
[4] #ads,iab
[4] iab,iabc
[4] iabc,advertisingweek
[4] advertisingweek,advertising
[4] advertising,the_ipa

Top Word Pairs in Tweet in G4:
[4] aconsres,jcotte
[4] jcotte,rorysutherland
[4] rorysutherland,s_tatam
[4] s_tatam,advertisingweek
[4] advertisingweek,caitlamberton
[3] vs,length
[2] dilipsoman,aconsres
[2] caitlamberton,we've
[2] we've,done
[2] done,interesting

Top Word Pairs in Tweet in G5:
[2] join,zanelowe
[2] zanelowe,fireside
[2] fireside,chat
[2] chat,#awnewyork
[2] #awnewyork,advertisingweek
[2] advertisingweek,october
[2] october,18
[2] 18,21
[2] 21,talkin
[2] talkin,shop

Top Word Pairs in Tweet in G6:
[3] accountability,advertising
[3] advertising,marketing
[3] marketing,anyone
[3] anyone,weekend
[3] weekend,thought
[3] thought,#smart
[3] #smart,#growth
[3] #growth,column
[3] column,moneycontrolcom
[3] moneycontrolcom,#sme

Top Word Pairs in Tweet in G7:
[2] everyone,potential
[2] potential,creator
[2] creator,notes
[2] notes,ycci
[2] ycci,advisory
[2] advisory,board
[2] board,member
[2] member,kofiamoog1
[2] kofiamoog1,during
[2] during,panel

Top Word Pairs in Tweet in G9:
[2] sothebys,advertisingweek
[2] advertisingweek,coinbase
[2] coinbase,powering
[2] powering,commerce
[2] commerce,check
[2] check,latest
[2] latest,updates
[2] updates,ve
[2] ve,made
[2] made,enable

Top Word Pairs in Tweet in G10:
[2] article,eeromartela
[2] eeromartela,ar
[2] ar,transforming
[2] transforming,try
[2] try,before
[2] before,buy
[2] buy,experience
[2] experience,online
[2] online,retail
[2] retail,featured

Top Replied-To
Top Mentioned
Top Mentioned in Entire Graph:
@advertisingweek
@advertising
@mib_india
@aaaiindia
@iaa_india
@iab
@iabc
@the_ipa
@ascionline
@ogilvy

Top Mentioned in G1:
@advertisingweek
@resonatetweets
@cbs
@merkle
@duolingo

Top Mentioned in G2:
@mib_india
@aaaiindia
@iaa_india
@iab
@iabc
@advertisingweek
@advertising
@the_ipa
@ascionline
@ogilvy

Top Mentioned in G3:
@adweek
@adsoftheworld
@urdupointeng
@dailyurdupoint
@marketing
@advertisingweek
@advertising

Top Mentioned in G4:
@aconsres
@jcotte
@rorysutherland
@s_tatam
@advertisingweek
@caitlamberton

Top Mentioned in G5:
@zanelowe
@advertisingweek
@wildturkey
@longbranchus

Top Mentioned in G6:
@moneycontrolcom
@hcmariwala
@marketi
@advertisingweek

Top Mentioned in G7:
@kofiamoog1
@advertisingweek
@marketingdive

Top Mentioned in G8:
@stemcellnetwork
@zimtrend
@advertisingweek

Top Mentioned in G9:
@sothebys
@advertisingweek

Top Mentioned in G10:
@eeromartela
@advertisingweek

Top Tweeters
Top Tweeters in Entire Graph:
@dailyurdupoint
@moneycontrolcom
@mib_india
@adweek
@adsoftheworld
@gosquad22
@advertisingweek
@urdupointeng
@soniapertor
@iabc

Top Tweeters in G1:
@advertisingweek
@soniapertor
@cbs
@robertbarrows3
@duolingo
@cmimediagroup
@the_arf
@gwidotcom
@mediamath
@revolution

Top Tweeters in G2:
@mib_india
@iabc
@ascionline
@ogilvy
@iab
@the_ipa
@rvgaiyyar
@iaa_india
@ddbmudra_group
@fcbulka

Top Tweeters in G3:
@dailyurdupoint
@adweek
@adsoftheworld
@urdupointeng
@bramerz
@advertising
@mabdullahkhan_1
@marketing

Top Tweeters in G4:
@dilipsoman
@rorysutherland
@caitlamberton
@jcotte
@s_tatam
@aconsres
@jesseitzkowitz

Top Tweeters in G5:
@zanelowe
@wildturkey
@mcconaughey
@mmccounaughey
@longbranchus

Top Tweeters in G6:
@moneycontrolcom
@gosquad22
@muneermuh
@hcmariwala
@marketi

Top Tweeters in G7:
@marketingdive
@yalesom
@yalecci
@kofiamoog1

Top Tweeters in G8:
@zimtrend
@stemcellnetwork
@daddy_marshy
@stemcellsjournl

Top Tweeters in G9:
@sothebys
@hendricksnino
@coinbasenews

Top Tweeters in G10:
@villeloppinen
@columbiaroadcom
@eeromartela


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