BrandWatch, Twitter, 10/12/2021 9:10:49 PM, 264396


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BrandWatch_2021-10-12_03-12-01.xlsx
BrandWatch_2021-10-12_03-12-01.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
October 12, 2021
Short Description:
BrandWatch via NodeXL https://bit.ly/3aupbVZ
@brandwatch
@housingfirstuk
@officialpartner
@thepeopleshubuk
@socialhousingco
@btnpeople
@housingfirstire
@lilachbullock
@annielichtner
@alessandrobaq

Top hashtags:
#australianbushfires
#job
#brandwatch
#jobalert
#live

Description:
Description
The graph represents a network of 508 Twitter users whose tweets in the requested range contained "BrandWatch", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Tuesday, 12 October 2021 at 10:12 UTC.

The requested start date was Tuesday, 12 October 2021 at 00:01 UTC and the maximum number of days (going backward) was 14.

The maximum number of tweets collected was 7,500.

The tweets in the network were tweeted over the 13-day, 12-hour, 20-minute period from Tuesday, 28 September 2021 at 05:09 UTC to Monday, 11 October 2021 at 17:29 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 508
Unique Edges : 612
Edges With Duplicates : 623
Total Edges : 1235
Number of Edge Types : 5
Replies to : 76
Mentions : 486
Retweet : 163
MentionsInRetweet : 436
Tweet : 74
Self-Loops : 76
Reciprocated Vertex Pair Ratio : 0.0435339308578745
Reciprocated Edge Ratio : 0.0834355828220859
Connected Components : 54
Single-Vertex Connected Components : 31
Maximum Vertices in a Connected Component : 398
Maximum Edges in a Connected Component : 1066
Maximum Geodesic Distance (Diameter) : 6
Average Geodesic Distance : 3.487075
Graph Density : 0.00316436037211325
Modularity : 0.50695
NodeXL Version : 1.0.1.447
Data Import : The graph represents a network of 508 Twitter users whose tweets in the requested range contained "BrandWatch", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Tuesday, 12 October 2021 at 10:12 UTC.

The requested start date was Tuesday, 12 October 2021 at 00:01 UTC and the maximum number of days (going backward) was 14.

The maximum number of tweets collected was 7,500.

The tweets in the network were tweeted over the 13-day, 12-hour, 20-minute period from Tuesday, 28 September 2021 at 05:09 UTC to Monday, 11 October 2021 at 17:29 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : GraphServerTwitterSearch
Graph Term : BrandWatch
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : Betweenness Centrality

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[4] https://neversaydiebeauty.com/brand-spotlight/giveaway-two-iconic-paulas-choice-skincare-products/
[4] https://www.marketingdirecto.com/especiales/dosis/brandwatch-consumer-research-herramientas-social-listening?utm_source=dlvr.it&utm_medium=twitter
[3] https://www.reuters.com/business/finance/natwest-pleads-guilty-money-laundering-offences-2021-10-07/
[3] https://www.brandwatch.com/blog/master-planning-for-cmos-leveraging-cx-mapping-to-harness-everything-and-everyone/
[2] https://www.brandwatch.com/reports/monster-employment-people-with-disabilities/
[2] https://www.brandwatch.com/blog/streaming-services-pain-points/
[2] https://www.brandwatch.com/blog/most-retweeted-tweets/?utm_source=twitter&utm_medium=social&utm_term=post&utm_content=content_linked&utm_campaign=
[2] https://globalcontentawards.com/2021-shortlist/?utm_campaign=coschedule&utm_source=twitter&utm_medium=MarketMuseCo&utm_content=2021
[2] Shortlist
[2] -

Top URLs in Tweet in G1:
[3] https://www.reuters.com/business/finance/natwest-pleads-guilty-money-laundering-offences-2021-10-07/
[1] https://www.ethicalconsumer.org/company-profile/unilever
[1] https://twitter.com/Kashstpierre/status/1405580058505404418
[1] https://twitter.com/Kashstpierre/status/1400824586145513476
[1] https://twitter.com/BernieSpofforth/status/1401456690092990468

Top URLs in Tweet in G2:
[1] https://blog.twitter.com/en_us/topics/company/2019/unicef-bts-friendshipday0.html?utm_source=Unicef%20Friendship%20Day&utm_medium=Tweet&utm_campaign=officialpartner
[1] https://falcon.io
[1] https://partners.twitter.com/en/partners/brandwatch
[1] https://twitter.com/ASND_FYI

Top URLs in Tweet in G3:
[2] https://www.brandwatch.com/reports/monster-employment-people-with-disabilities/
[2] https://twitter.com/Brandwatch/status/1441411444055048194
[2] https://www.lilachbullock.com/manage-marketing-reports/
[2] https://app.jobvite.com/m?37TG5mwC
[2] https://fal.cn/3ixbF
[1] https://developer.twitter.com/en/use-cases/build-for-good/extreme-weather
[1] https://developer.twitter.com/en/use-cases/build-for-good/extreme-weather/australian-bushfires
[1] https://twitter.com/OfficialPartner/status/1442890991178895362
[1] https://www.brandwatch.com/email/brandwatch-bulletin-0090-dating-returns/
[1] https://www.brandwatch.com/contact/

Top URLs in Tweet in G4:
[1] https://www.i-com.org/news-articles/understand-and-engage-with-your-consumers-at-the-speed-of-social
[1] https://twitter.com/officialpartner/status/1442890991178895362

Top URLs in Tweet in G5:
[4] https://www.marketingdirecto.com/especiales/dosis/brandwatch-consumer-research-herramientas-social-listening?utm_source=dlvr.it&utm_medium=twitter
[2] https://www.brandwatch.com/blog/most-retweeted-tweets/?utm_source=twitter&utm_medium=social&utm_term=post&utm_content=content_linked&utm_campaign=
[1] https://www.marketingdirecto.com/especiales/dosis/brandwatch-consumer-research-herramientas-social-listening
[1] https://twitter.com/intent/tweet?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1081544630754103296%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.brandwatch.com%2Fblog%2Fmost-retweeted-tweets%2F&in_reply_to=1081544630754103296
[1] https://www.brandwatch.com/guides/the-complete-social-media-marketing-guide/?utm_source=twitter&utm_medium=social&utm_term=dc&utm_content=content_linked&utm_campaign=
[1] https://www.brandwatch.com/reports/emoji-emotions/view/
[1] https://www.martechadvisor.com/news/social-media-marketing-2/hootsuite-launches-new-social-listening-solution-powered-by-brandwatch/?utm_source=dlvr.it&utm_medium=twitter
[1] https://hwcdn.libsyn.com/p/0/4/9/04983a362b113463/Future_PRoof_-_9th_June_2021.mp3?c_id=105146618&cs_id=105146618&expiration=1623479919&forcedn=attachment&hwt=869936343c45b8483d467ffe3abc41b5
[1] https://www.brandwatch.com/blog/marketing-personas-personalization/
[1] https://www.brandwatch.com/blog/five-lessons-in-how-not-to-handle-a-pr-crisis-a-microsoft-case-study/?utm_source=twitter&utm_medium=social&utm_term=post&utm_content=content_linked&utm_campaign=share_btn

Top URLs in Tweet in G6:
[1] https://www.socialinsider.io/blog/social-media-analytics-tools/
[1] https://www.internetmarketingninjas.com/blog/social-media/social-media-analytics-companies/
[1] https://prnews.io/blog/alternative-to-meltwater.html
[1] https://twitter.com/TwitterDev/status/1441054496931541004

Top URLs in Tweet in G8:
[4] https://neversaydiebeauty.com/brand-spotlight/giveaway-two-iconic-paulas-choice-skincare-products/
[2] https://nstperfume.com/2021/09/29/demeter-dark-flowers-new-fragrances/
[2] https://makeupandbeautyblog.com/just-for-fun/happy-friday-and-a-mac-billion-dollar-smile/
[2] http://feedproxy.google.com/~r/beautylish/~3/D_3ZMRrC2lI/the-tom-ford-facial-sculpting-technique
[2] https://www.fashionnewsstudios.com/livestream/?p1=Paulas-Choice
[2] https://www.fashionnewsstudios.com/livestream/?p1=Skin-Care
[1] https://makeupandbeautyblog.com/avene/checking-in-another-tube-of-avene-mineral-sunscreen-danessa-myricks-colorfix-and-holiday-sets/
[1] https://www.fashionnewsstudios.com/livestream/?p1=Avene
[1] https://www.fashionnewsstudios.com/livestream/?p1=Demeter
[1] https://nstperfume.com/2021/09/28/loccitane-neroli-orchidee-eau-intense-new-fragrance/

Top URLs in Tweet in G9:
[1] https://mydigitalweek.com/les-evenements-marketing-incontournables/

Top URLs in Tweet in G10:
[1] https://www.reutersevents.com/sustainability/brand-watch-googles-greening-its-search-engine-unleash-power-conscious-consumers#.YWB0fDZGP3w.twitter
[1] https://www.reutersevents.com/sustainability/brand-watch-googles-greening-its-search-engine-unleash-power-conscious-consumers

Top Domains
Top Domains in Tweet in Entire Graph:
[33] jobvite.com
[30] brandwatch.com
[15] twitter.com
[10] fashionnewsstudios.com
[5] marketingdirecto.com
[4] neversaydiebeauty.com
[3] reuters.com
[3] makeupandbeautyblog.com
[3] nstperfume.com
[3] zoom.us

Top Domains in Tweet in G1:
[3] twitter.com
[3] reuters.com
[1] ethicalconsumer.org

Top Domains in Tweet in G2:
[3] twitter.com
[1] falcon.io

Top Domains in Tweet in G3:
[11] brandwatch.com
[6] twitter.com
[4] jobvite.com
[3] zoom.us
[2] lilachbullock.com
[2] hustlecrew.co
[2] fal.cn
[1] ft.com
[1] mirrormirror.africa
[1] openbugbounty.org

Top Domains in Tweet in G4:
[1] i-com.org
[1] twitter.com

Top Domains in Tweet in G5:
[17] jobvite.com
[8] brandwatch.com
[5] marketingdirecto.com
[2] zobjobs.com
[1] twitter.com
[1] martechadvisor.com
[1] libsyn.com
[1] profiletree.com
[1] advertising.gr
[1] everydaymarketing.co

Top Domains in Tweet in G6:
[1] socialinsider.io
[1] internetmarketingninjas.com
[1] prnews.io
[1] twitter.com

Top Domains in Tweet in G8:
[10] fashionnewsstudios.com
[4] neversaydiebeauty.com
[3] nstperfume.com
[3] makeupandbeautyblog.com
[2] google.com
[1] com.au

Top Domains in Tweet in G9:
[1] mydigitalweek.com

Top Domains in Tweet in G10:
[2] reutersevents.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[66] australianbushfires
[33] job
[24] brandwatch
[12] jobalert
[10] live
[8] data
[7] socialmedia
[7] dosis2021
[4] perfume
[4] news



Top Hashtags in Tweet in G1:
[6] brandwatch
[2] lloydsbank
[2] globalgoals
[2] health
[1] palmoil
[1] collectivevoices
[1] unilever
[1] endroughsleeping
[1] corruptpoliticiansact
[1] corrupcion

Top Hashtags in Tweet in G2:
[66] australianbushfires
[2] friendshipday
[2] endviolence
[1] australiahasfallen
[1] bitcoin

Top Hashtags in Tweet in G3:
[4] data
[4] insights
[4] marketingtips
[4] job
[3] socialmedia
[3] startups
[3] businesses
[2] marketingsoftware
[2] covid19
[2] mediciondedatos

Top Hashtags in Tweet in G4:
[1] sociallistening
[1] food

Top Hashtags in Tweet in G5:
[17] job
[5] dosis2021
[4] brandwatch
[3] watchstyle
[3] lanconbargains
[3] watchaddict
[3] vintagewatches
[2] i4emploi
[2] branding
[2] digitalmarketing

Top Hashtags in Tweet in G6:
[2] socialmedia
[2] extremeweather
[1] analytics
[1] data
[1] socialmediamanager
[1] finteza
[1] pranalytics
[1] texasfreeze

Top Hashtags in Tweet in G7:
[1] digital
[1] brighton

Top Hashtags in Tweet in G8:
[10] live
[9] brandwatch
[4] perfume
[4] news
[2] trendingtopic

Top Hashtags in Tweet in G9:
[2] savethedate
[2] marketing
[1] bdaip21
[1] data
[1] socialmedia

Top Hashtags in Tweet in G10:
[4] brandwatch
[2] ecofriendly
[1] consciousconsumers
[1] sustainableconsumption

Top Words
Top Words in Tweet in Entire Graph:
[191] brandwatch
[111] officialpartner
[90] twitter
[71] world
[70] discover
[66] #australianbushfires
[66] unfolded
[65] responded
[65] country
[65] courtesy

Top Words in Tweet in G1:
[27] googleexpertuk
[27] zebra_carol
[16] housingfirstire
[14] socialhousingco
[13] thepeopleshubun
[13] livecut
[13] folukemichael
[13] adamrogers2030
[13] chrisplol
[13] saliconway

Top Words in Tweet in G2:
[95] officialpartner
[73] twitter
[66] unfolded
[66] #australianbushfires
[65] discover
[65] world
[65] responded
[65] country
[65] courtesy
[33] brandwatch

Top Words in Tweet in G3:
[71] brandwatch
[14] abadesi
[9] monster
[9] online
[9] social
[8] disabilities
[8] good
[8] join
[8] company
[7] employment

Top Words in Tweet in G4:
[22] falconio
[14] brandwatch
[13] officialpartner
[9] exciting
[9] official
[8] more
[8] news
[8] inheriting
[8] brandwatch's
[8] partner

Top Words in Tweet in G5:
[34] brandwatch
[17] #job
[15] looking
[13] come
[13] work
[10] more
[9] social
[8] pretty
[8] amazing
[8] currently

Top Words in Tweet in G6:
[7] brandwatch
[6] media
[5] analytics
[5] sproutsocial
[4] social
[3] best
[3] tools
[3] officialpartner
[3] data
[3] twitter

Top Words in Tweet in G8:
[10] #live
[10] fashionnews
[10] studios
[9] beautyblognews
[9] #brandwatch
[6] beauty
[6] blog
[6] iconic
[5] san
[5] francisco

Top Words in Tweet in G9:
[2] #savethedate
[2] #marketing
[2] faites
[2] cette
[2] semaine
[2] voici
[2] sélection
[2] d'événements
[2] incontournables
[2] tiktok

Top Words in Tweet in G10:
[4] latest
[4] #brandwatch
[4] column
[3] oliverbalch
[3] revents_sustbiz
[2] lone
[2] wolf
[2] labelling
[2] initiatives
[2] spawn

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[65] discover,world
[65] world,responded
[65] responded,#australianbushfires
[65] #australianbushfires,twitter
[65] twitter,unfolded
[65] unfolded,country
[65] country,courtesy
[64] officialpartner,discover
[29] officialpartner,brandwatch
[21] brandwatch,looking

Top Word Pairs in Tweet in G1:
[13] housingfirstire,googleexpertuk
[13] googleexpertuk,livecut
[13] livecut,zebra_carol
[13] zebra_carol,folukemichael
[13] folukemichael,adamrogers2030
[13] adamrogers2030,chrisplol
[13] chrisplol,saliconway
[13] saliconway,cmboggiano
[12] googleexpertuk,thepeopleshubun
[12] thepeopleshubun,zebra_carol

Top Word Pairs in Tweet in G2:
[65] discover,world
[65] world,responded
[65] responded,#australianbushfires
[65] #australianbushfires,twitter
[65] twitter,unfolded
[65] unfolded,country
[65] country,courtesy
[64] officialpartner,discover
[24] officialpartner,brandwatch
[8] official,partner

Top Word Pairs in Tweet in G3:
[7] people,disabilities
[7] good,luck
[7] abadesi,brandwatch
[6] digital,consumer
[6] consumer,tracker
[6] tracker,brandwatch
[6] brandwatch,named
[6] named,taylor
[6] taylor,swift
[6] swift,influential

Top Word Pairs in Tweet in G4:
[8] officialpartner,more
[8] more,exciting
[8] exciting,news
[8] news,falconio
[8] falconio,inheriting
[8] inheriting,brandwatch's
[8] brandwatch's,official
[8] official,partner
[8] partner,badge
[8] badge,status

Top Word Pairs in Tweet in G5:
[13] come,work
[9] work,brandwatch
[8] brandwatch,pretty
[8] pretty,amazing
[8] amazing,currently
[8] currently,looking
[8] learn,more
[8] more,jobvite
[8] jobvite,friend
[8] friend,#job

Top Word Pairs in Tweet in G6:
[4] social,media
[2] media,analytics
[2] analytics,companies
[2] companies,keep
[2] keep,eye
[2] eye,ninjasmarketing
[2] ninjasmarketing,feat
[2] feat,sproutsocial
[2] sproutsocial,sumall
[2] sumall,brandwatch

Top Word Pairs in Tweet in G8:
[10] #live,fashionnews
[10] fashionnews,studios
[8] #brandwatch,#live
[5] san,francisco
[4] makeup,beauty
[4] beauty,blog
[4] #perfume,#news
[4] smell,pennsylvania
[4] giveaway,two
[4] two,iconic

Top Word Pairs in Tweet in G9:
[2] #savethedate,#marketing
[2] #marketing,faites
[2] faites,cette
[2] cette,semaine
[2] semaine,voici
[2] voici,sélection
[2] sélection,d'événements
[2] d'événements,incontournables
[2] incontournables,tiktok

Top Word Pairs in Tweet in G10:
[4] latest,#brandwatch
[4] #brandwatch,column
[2] lone,wolf
[2] wolf,labelling
[2] labelling,initiatives
[2] initiatives,spawn
[2] spawn,babelesque
[2] babelesque,confusion
[2] confusion,foisted
[2] foisted,upon

Top Replied-To
Top Replied-To in Entire Graph:
@officialpartner
@brandwatch
@abadesi
@falconio
@googleexpertuk
@boomyweb
@crozdesk
@lgbschweiz
@ivoivo
@saidadamsaid

Top Replied-To in G1:
@googleexpertuk
@marshacollier
@housingfirstire
@zebra_carol
@bitcoindrapes

Top Replied-To in G2:
@officialpartner

Top Replied-To in G3:
@brandwatch
@abadesi
@boomyweb
@ivoivo
@neiltaylormade
@saidadamsaid
@markbatchelor
@owehrens
@cuento_aqui
@saadk_

Top Replied-To in G4:
@falconio
@crozdesk
@officialpartner
@lemberg

Top Replied-To in G6:
@ydosios
@officialpartner

Top Replied-To in G7:
@cultural_bag

Top Mentioned
Top Mentioned in Entire Graph:
@brandwatch
@officialpartner
@zebra_carol
@googleexpertuk
@falconio
@housingfirstire
@socialhousingco
@thepeopleshubun
@livecut
@folukemichael

Top Mentioned in G1:
@zebra_carol
@googleexpertuk
@housingfirstire
@socialhousingco
@thepeopleshubun
@livecut
@folukemichael
@adamrogers2030
@chrisplol
@saliconway

Top Mentioned in G2:
@officialpartner
@brandwatch
@unicef
@bts_twt
@angstromu
@falconio
@lagojansen
@urbanaut2
@jmiller1045

Top Mentioned in G3:
@brandwatch
@monster
@abadesi
@sumup
@nobodynoswift
@sarahdrinkwater
@brandwatchde
@buzzsumo
@hustlecrewlive
@groupon

Top Mentioned in G4:
@brandwatch
@falconio
@officialpartner
@birdeye_
@mention
@yotpo
@brightlocal
@nicejobapp
@brand24
@sproutsocial

Top Mentioned in G6:
@brandwatch
@sproutsocial
@semrush
@talkwalker
@ninjasmarketing
@sumall
@prnewsio
@officialpartner
@nttdata_nazuki
@petabencana

Top Mentioned in G7:
@naomi_ontheatre
@urbanflo_uk
@brightdome
@artistsnetworkb
@attenboroughctr
@trustdevcom
@bh_cw
@digitalroouk
@goatdigital
@reborn_uk

Top Mentioned in G8:
@beautyblognews
@fashionnews
@karenmbb
@nsdbeauty
@danessamyricks
@loccitane_fr
@aerin
@tomford
@paulaschoice

Top Mentioned in G9:
@tiktok
@annielichtner
@hi
@hivency_inactif
@partoo_fr
@brandwatch
@reech
@forrester
@digimind_fr
@mydigitalweek

Top Mentioned in G10:
@oliverbalch
@revents_sustbiz
@google
@sdgbenchmarks
@googlemaps
@foundationearth
@climatiqhq
@mppindustry
@deloitte

Top Tweeters
Top Tweeters in Entire Graph:
@viralvideovlogs
@petabencana
@googleexpertuk
@multijo1
@monster
@littlemore20
@lilachbullock
@buffer
@marshacollier
@drumeshprabhu

Top Tweeters in G1:
@googleexpertuk
@littlemore20
@marshacollier
@drumeshprabhu
@lloydsbank
@mentalhealthbo5
@wendyeslater
@e_winzar
@biancajagger
@livecut

Top Tweeters in G2:
@multijo1
@insonifier
@gawlinskilaura
@sullivanmonty
@zftwarning
@aaron_____davis
@gecko39
@radar_funk
@michelescott12
@christianlongs2

Top Tweeters in G3:
@viralvideovlogs
@monster
@lilachbullock
@timmynolie
@fadanconsultant
@openbugbounty
@farhanknight
@hellofresh
@jaybaer
@mzenchanted13

Top Tweeters in G4:
@hootsuite
@lemberg
@eclincher
@mention
@melcarson
@falconio
@icomglobal
@gradeus
@brand24
@yotpo

Top Tweeters in G5:
@jdm7dv
@mkdirecto
@omniron
@lenniemerrick1
@digital84_es
@zobjobsgb
@realbeefactor
@dlogan1973
@advertising_gr
@profiletreebh

Top Tweeters in G6:
@petabencana
@buffer
@semrush
@sproutsocial
@seosmarty
@voxoptima
@talkwalker
@socialbakers
@audienseco
@andyorrock

Top Tweeters in G7:
@brightdome
@bamboo_nine
@pallantdigital
@bh_cw
@attenboroughctr
@trustdevcom
@creativebloomuk
@cultural_bag
@naomi_ontheatre
@propellernet

Top Tweeters in G8:
@fashionnews
@beautyblognews
@maccosmetics
@nsdbeauty
@willfrozen
@karenmbb
@paulaschoice
@loccitaneusa
@esteelauder
@demeterceo

Top Tweeters in G9:
@annielichtner
@digimind_fr
@forrester
@narbahia
@mydigitalweek
@hi
@hivency_inactif
@tiktok
@partoo_fr
@reech

Top Tweeters in G10:
@google
@googlemaps
@revents_sustbiz
@deloitte
@oliverbalch
@sdgbenchmarks
@mppindustry
@foundationearth
@climatiqhq