BrandWatch, Twitter, 9/10/2019 11:06:45 PM, 209357


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BrandWatch_2019-09-10_15-05-21.xlsx
BrandWatch_2019-09-10_15-05-21.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
September 10, 2019
Short Description:
BrandWatch via NodeXL http://bit.ly/31dtij3
@brandwatch
@brandwatches
@digitalbrighton
@lopezzamacona
@imauriquot
@qriously
@brandwatchde
@linchpinseo
@violetsriy
@interlat

Top hashtags:
#job
#marketing
#socialmedia
#brandwatch
#certificaciónsocialmedia

Description:
Description
The graph represents a network of 505 Twitter users whose tweets in the requested range contained "BrandWatch", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Tuesday, 10 September 2019 at 22:05 UTC.

The requested start date was Tuesday, 10 September 2019 at 00:01 UTC and the maximum number of days (going backward) was 14.

The maximum number of tweets collected was 5,000.

The tweets in the network were tweeted over the 13-day, 23-hour, 17-minute period from Tuesday, 27 August 2019 at 00:11 UTC to Monday, 09 September 2019 at 23:28 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 505
Unique Edges : 736
Edges With Duplicates : 534
Total Edges : 1270
Number of Edge Types : 3
Tweet : 389
Mentions : 842
Replies to : 39
Self-Loops : 389
Reciprocated Vertex Pair Ratio : 0.0506329113924051
Reciprocated Edge Ratio : 0.0963855421686747
Connected Components : 90
Single-Vertex Connected Components : 66
Maximum Vertices in a Connected Component : 296
Maximum Edges in a Connected Component : 877
Maximum Geodesic Distance (Diameter) : 7
Average Geodesic Distance : 3.231616
Graph Density : 0.00293493635077793
Modularity : 0.492905
NodeXL Version : 1.0.1.419

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[71] https://www.brandwatch.com/blog/react-will-twitter-ever-free-misogynistic-abuse/
[11] https://www.brandwatch.com/fr/guides/social-data-nps/?utm_source=twitter&utm_medium=social&utm_term=guide&utm_campaign=09_2019_social_nps
[9] https://www.brandwatch.com/fr/guides/innovation-marketing/?utm_source=twitter&utm_medium=social&utm_term=guide&utm_campaign=08_2019_marketing_innovation
[9] https://www.brandwatch.com/fr/webinars/etude-marche-ere-digitale-qriously/?utm_source=twitter&utm_medium=social&utm_term=webinar&utm_campaign=09_2019_market_research_and_qriously
[8] https://www.brandwatch.com/fr/guides/roi-campagne-ch/?utm_source=twitter&utm_medium=social&utm_term=guide&utm_campaign=08_2019_camapign_roi_ch
[7] https://www.brandwatch.com/blog/interview-hamish-morgan/?utm_source=twitter&utm_medium=social&utm_term=post&utm_content=content_linked&utm_campaign=
[7] https://twitter.com/Brandwatch/status/1169558117652340736
[7] http://www.socialandgo.com
[6] https://medium.com/brighton-digital-festival/bdf19-grassroots-awards-open-call-a6225820a0d2
[5] https://www.brandwatch.com/fr/blog/avantages-inconvenients-nps/

Top URLs in Tweet in G1:
[7] https://www.brandwatch.com/blog/interview-hamish-morgan/?utm_source=twitter&utm_medium=social&utm_term=post&utm_content=content_linked&utm_campaign=
[3] https://www.brandwatch.com/blog/best-marketing-campaigns-2018/
[2] https://www.brandwatch.com/blog/interview-hamish-morgan/?utm_source=twitter&utm_medium=social&utm_campaign=interview-hamish-morgan
[2] https://www.brandwatch.com/blog/instagram-removes-like-count/?utm_source=twitter&utm_medium=social&utm_campaign=instagram-removes-like-count
[2] https://www.brandwatch.com/blog/interview-hamish-morgan/
[2] https://twitter.com/Brandwatch/status/1166692910269640705
[1] https://www.brandwatch.com/blog/top-most-instagram-followers/?utm_source=twitter&utm_medium=owned_social&utm_term=blog&utm_campaign=marketing
[1] https://www.brandwatch.com/blog/react-area-51-data/
[1] https://www.brandwatch.com/blog/a-year-on-flat-earth/
[1] https://www.brandwatch.com/blog/react-are-dinosaurs-a-hoax/?utm_source=twitter&utm_medium=social&utm_campaign=react-are-dinosaurs-a-hoax

Top URLs in Tweet in G2:
[71] https://www.brandwatch.com/blog/react-will-twitter-ever-free-misogynistic-abuse/

Top URLs in Tweet in G3:
[5] https://www.brandwatch.com/reports/emotions/view/
[4] http://www.topfoundationgrants.com/fdn/0/IBM%20Corporation#recent_news
[3] https://www.brandwatch.com/blog/most-twitter-followers/?utm_source=twitter&utm_medium=social&utm_term=post&utm_content=content_linked&utm_campaign=
[2] https://www.brandwatch.com/guides/digital-consumer-intelligence-decision-making/?utm_source=twitter&utm_medium=social&utm_term=dc&utm_content=content_linked&utm_campaign=
[2] https://www.brandwatch.com/blog/now-you-know-london-2019-3-things-to-get-excited-about/?utm_source=dlvr.it&utm_medium=twitter
[2] https://www.brandwatch.com/blog/react-area-51-data/?utm_source=dlvr.it&utm_medium=twitter
[2] https://www.brandwatch.com/blog/a-year-on-flat-earth/?utm_source=dlvr.it&utm_medium=twitter
[2] https://www.brandwatch.com/blog/interview-katie-atwell/?utm_source=dlvr.it&utm_medium=twitter
[2] https://www.brandwatch.com/blog/instagram-analytics-tools/?utm_source=dlvr.it&utm_medium=twitter
[2] https://www.brandwatch.com/blog/interview-professor-mike-mcguirk-brandwatch-for-students/?utm_source=dlvr.it&utm_medium=twitter

Top URLs in Tweet in G4:
[4] https://www.brandwatch.com/es/blog/fin-mundo-conversacion/?utm_source=twitter&utm_medium=social&utm_campaign=findelmundo
[3] https://www.brandwatch.com/es/guides/patrocinio-roi/?utm_source=twitter&utm_medium=social&utm_campaign=10_2018_ROIsponsorship
[3] https://www.brandwatch.com/es/blog/las-10-mejores-herramientas-gratuitas-de-monitorizacion-de-redes-sociales/?utm_source=twitter&utm_medium=social&utm_campaign=12_2018_herramientasmonitorizacion
[3] https://www.brandwatch.com/es/blog/lideres-digitales/?utm_source=twitter&utm_medium=social&utm_campaign=lideresdigitales
[2] https://www.brandwatch.com/es/blog/maraton-de-netflix/?utm_source=twitter&utm_medium=social&utm_campaign=05_2018_maratonnetflix
[2] https://www.brandwatch.com/es/guides/digital-consumer-intelligence?utm_source=twitter&utm_medium=social&utm_campaign=DCI
[2] https://www.brandwatch.com/es/blog/entrevista-michelle-marketing-moral/?utm_source=twitter&utm_medium=social&utm_campaign=03_2018_marketingmoral
[2] https://www.brandwatch.com/es/2017/11/retencion-de-clientes/?utm_source=twitter&utm_medium=social&utm_term=report&utm_campaign=11_2017_retencionclientes_blog
[2] https://www.brandwatch.com/es/blog/errores-comunes-marketing/?utm_source=twitter&utm_medium=social&utm_campaign=06_2018_errores
[2] https://www.brandwatch.com/es/blog/consejos-para-hablar-en-publico/?utm_source=twitter&utm_medium=social&utm_term=post&utm_content=content_linked&utm_campaign=share_btn

Top URLs in Tweet in G5:
[6] https://medium.com/brighton-digital-festival/bdf19-grassroots-awards-open-call-a6225820a0d2
[5] https://link.medium.com/RY9KiINCkZ
[1] https://brightondigitalfestival.co.uk/event-organisers

Top URLs in Tweet in G6:
[1] https://interlat.co/latamdigital/terminos-premios-2019/
[1] https://www.brandwatch.com/es/blog/fin-mundo-conversacion/?utm_source=twitter&utm_medium=social&utm_campaign=findelmundo
[1] https://www.linkedin.com/slink?code=eQCvAbG
[1] https://clementinedeli.com

Top URLs in Tweet in G7:
[1] https://forwardthinkers.agency/
[1] https://www.constellationr.com/research/constellation-shortlist-social-digital-media-listening-monitoring-engagement-platforms-4

Top URLs in Tweet in G8:
[5] https://www.brandwatch.com/fr/guides/innovation-marketing/?utm_source=twitter&utm_medium=social&utm_term=guide&utm_campaign=08_2019_marketing_innovation
[5] https://www.brandwatch.com/fr/guides/social-data-nps/?utm_source=twitter&utm_medium=social&utm_term=guide&utm_campaign=09_2019_social_nps
[5] https://www.brandwatch.com/de/blog/top-7-food-trends-2019/?utm_source=twitter&utm_medium=social&utm_campaign=owned-social
[4] https://www.brandwatch.com/fr/guides/roi-campagne-ch/?utm_source=twitter&utm_medium=social&utm_term=guide&utm_campaign=08_2019_camapign_roi_ch
[4] https://www.brandwatch.com/fr/webinars/etude-marche-ere-digitale-qriously/?utm_source=twitter&utm_medium=social&utm_term=webinar&utm_campaign=09_2019_market_research_and_qriously
[3] https://www.brandwatch.com/fr/blog/avantages-inconvenients-nps/
[3] https://www.brandwatch.com/fr/blog/donnee-client-pour-la-strategie-produit/
[2] https://www.brandwatch.com/fr/p/newsletter/?utm_source=twitter&utm_medium=social&utm_term=other&utm_campaign=07_2017_newsletter_signup
[2] https://www.brandwatch.com/fr/guides/digital-consumer-intelligence/?utm_source=twitter&utm_medium=social&utm_term=guide&utm_campaign=09_2019_dci
[2] https://www.brandwatch.com/fr/blog/avantages-inconvenients-nps/?utm_source=twitter&utm_medium=social&utm_term=post&utm_content=content_linked&utm_campaign=

Top URLs in Tweet in G9:
[6] https://twitter.com/Brandwatch/status/1169558117652340736

Top URLs in Tweet in G10:
[1] https://www.begoromero.com/herramientas-buscar-influencers/
[1] http://mtr.cool/bzgzgwvxwj
[1] https://www.begoromero.com/herramientas-buscar-influencers/?utm_source=blogsterapp&utm_medium=twitter

Top Domains
Top Domains in Tweet in Entire Graph:
[389] brandwatch.com
[90] jobvite.com
[23] twitter.com
[12] socialandgo.com
[11] medium.com
[5] internetmarketingninjas.com
[5] dominicmonkhouse.com
[4] topfoundationgrants.com
[4] co.uk
[4] linkedin.com

Top Domains in Tweet in G1:
[41] brandwatch.com
[37] jobvite.com
[7] twitter.com
[5] dominicmonkhouse.com
[2] businessinsider.com
[1] co.uk
[1] org.uk
[1] qual360.com
[1] brnw.ch
[1] bit.ly

Top Domains in Tweet in G2:
[71] brandwatch.com

Top Domains in Tweet in G3:
[53] jobvite.com
[52] brandwatch.com
[10] twitter.com
[4] topfoundationgrants.com
[2] linkedin.com
[1] iammarketingmedia.com
[1] salesforce.com
[1] marketexpert24.com
[1] indiancolumnist.com
[1] instagram.com

Top Domains in Tweet in G4:
[117] brandwatch.com

Top Domains in Tweet in G5:
[11] medium.com
[1] co.uk

Top Domains in Tweet in G6:
[1] interlat.co
[1] brandwatch.com
[1] linkedin.com
[1] clementinedeli.com

Top Domains in Tweet in G7:
[1] forwardthinkers.agency
[1] constellationr.com

Top Domains in Tweet in G8:
[63] brandwatch.com
[1] brnw.ch

Top Domains in Tweet in G9:
[6] twitter.com

Top Domains in Tweet in G10:
[2] begoromero.com
[1] mtr.cool

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[91] job
[64] marketing
[40] socialmedia
[35] brandwatch
[32] certificaciónsocialmedia
[23] redessociales
[21] instagram
[20] facebook
[20] socialmediamarketing
[19] bdf19



Top Hashtags in Tweet in G1:
[37] job
[9] socialmedia
[7] aestahora
[7] lacflavors
[5] marketing
[5] startups
[5] businesses
[4] datascience
[4] brands
[3] cogsci

Top Hashtags in Tweet in G3:
[54] job
[10] techjobs
[10] jobs
[10] hiring
[6] brandwatch
[4] watchoftheday
[4] fdnnews
[2] branding
[2] marketing
[2] watchesphotography

Top Hashtags in Tweet in G4:
[28] marketing
[23] redessociales
[6] negocio
[6] socialmedia
[5] linkedin
[4] benchmarking
[3] millennials
[3] datos
[3] marketingmoral
[3] clientes

Top Hashtags in Tweet in G5:
[19] bdf19
[4] bdf
[1] arts
[1] digital
[1] fundingtweets

Top Hashtags in Tweet in G6:
[28] certificaciónsocialmedia
[10] certificacionsocialmedia
[5] brandwatch
[2] vitrinaanato
[2] queries
[1] zerofox
[1] hootsuit
[1] latandigital
[1] dashboards
[1] ecommerce

Top Hashtags in Tweet in G7:
[5] forwardthinkers

Top Hashtags in Tweet in G8:
[14] marketing
[5] nps
[4] socialdata
[4] customeradvocacy
[4] youtube
[4] gamescom2019
[3] food
[3] roi
[3] marketingdigital
[3] webinar

Top Hashtags in Tweet in G10:
[6] influencers
[1] socialmedia
[1] marketingdigital

Top Words
Top Words in Tweet in Entire Graph:
[424] Words in Sentiment List#1: Positive
[126] Words in Sentiment List#2: Negative
[0] Words in Sentiment List#3: Angry/Violent
[15090] Non-categorized Words
[15640] Total Words
[402] brandwatch
[171] social
[97] media
[92] looking
[91] #job

Top Words in Tweet in G1:
[165] brandwatch
[49] data
[46] come
[39] social
[38] looking
[37] #job
[29] apply
[29] here
[27] join
[22] science

Top Words in Tweet in G2:
[71] massive
[71] pls
[71] boss
[71] final
[71] merci
[71] kaloskagathos5
[70] aniluisaa

Top Words in Tweet in G3:
[82] brandwatch
[54] #job
[53] looking
[29] social
[22] media
[20] come
[14] manager
[12] work
[12] data
[11] market

Top Words in Tweet in G4:
[37] más
[28] brandwatches
[28] #marketing
[26] tu
[24] sobre
[23] #redessociales
[19] qué
[16] https
[16] t
[16] co

Top Words in Tweet in G5:
[48] awards
[46] grassroots
[30] digitalbrighton
[27] last
[24] chance
[21] deadline
[19] #bdf19
[18] brandwatch
[17] days
[16] apply

Top Words in Tweet in G6:
[52] brandwatch
[38] interlat
[28] #certificaciónsocialmedia
[21] lopezzamacona
[20] social
[14] aguedavargas
[14] redes
[10] #certificacionsocialmedia
[10] listening
[10] 2

Top Words in Tweet in G7:
[9] brandwatch
[7] social
[7] media
[7] keyholeco
[6] listening
[6] mention
[6] googlealerts
[6] hootsuite
[5] forwardtagency
[5] #forwardthinkers

Top Words in Tweet in G8:
[31] les
[24] comment
[20] et
[18] social
[16] vous
[15] brandwatchde
[14] #marketing
[13] sind
[12] à
[12] guide

Top Words in Tweet in G9:
[12] brandwatch
[12] appears
[12] 20
[12] popular
[12] instagram
[12] posts
[12] kyliejenner
[12] selenagomez
[12] cristiano
[12] egg

Top Words in Tweet in G10:
[17] herramientas
[17] buscar
[17] redes
[17] sociales
[17] klear
[17] fheel
[17] heepsy
[17] followerwonk
[17] brandwatch
[12] influencers

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[94] social,media
[71] massive,pls
[71] pls,boss
[71] boss,final
[71] final,merci
[71] merci,kaloskagathos5
[70] aniluisaa,massive
[69] brandwatch,looking
[38] grassroots,awards
[36] come,join

Top Word Pairs in Tweet in G1:
[26] come,join
[26] join,brandwatch
[26] brandwatch,looking
[26] apply,here
[26] here,#job
[22] data,science
[19] social,media
[13] hamish,morgan
[12] social,data
[12] media,validator

Top Word Pairs in Tweet in G2:
[71] massive,pls
[71] pls,boss
[71] boss,final
[71] final,merci
[71] merci,kaloskagathos5
[70] aniluisaa,massive

Top Word Pairs in Tweet in G3:
[43] brandwatch,looking
[20] social,media
[10] looking,senior
[10] come,work
[10] work,engineering
[10] engineering,department
[10] department,#job
[10] brandwatch,follow
[10] follow,link
[10] link,apply

Top Word Pairs in Tweet in G4:
[16] https,t
[16] t,co
[6] quieres,saber
[5] nueva,guía
[5] digital,consumer
[5] consumer,intelligence
[5] escribir,sobre
[5] tu,competencia
[5] mejores,herramientas
[4] tu,marca

Top Word Pairs in Tweet in G5:
[38] grassroots,awards
[14] 12,noon
[14] miss,out
[13] out,chance
[13] chance,receiving
[12] digitalbrighton,last
[12] receiving,up
[11] proposal,chance
[11] chance,receive
[10] days,apply

Top Word Pairs in Tweet in G6:
[11] interlat,lopezzamacona
[8] #certificacionsocialmedia,interlat
[7] certificación,más
[7] más,completa
[7] completa,única
[7] única,social
[7] social,media
[7] media,programa
[7] programa,cuatro
[7] cuatro,diplomas

Top Word Pairs in Tweet in G7:
[6] social,media
[6] media,listening
[6] brandwatch,mention
[5] #forwardthinkers,recommends
[5] recommends,social
[5] listening,tools
[5] tools,brandwatch
[5] mention,keyholeco
[5] keyholeco,googlealerts
[4] forwardtagency,#forwardthinkers

Top Word Pairs in Tweet in G8:
[11] social,media
[7] les,avantages
[6] et,comment
[6] avantages,et
[6] et,inconvénients
[5] l,innovation
[5] social,data
[5] meisten,abonnenten
[5] media,insights
[5] insights,bowls

Top Word Pairs in Tweet in G9:
[12] brandwatch,appears
[12] appears,20
[12] 20,popular
[12] popular,instagram
[12] instagram,posts
[12] posts,kyliejenner
[12] kyliejenner,selenagomez
[12] selenagomez,cristiano
[12] cristiano,egg
[5] king,slays

Top Word Pairs in Tweet in G10:
[17] herramientas,buscar
[17] redes,sociales
[17] sociales,klear
[17] klear,fheel
[17] fheel,heepsy
[17] heepsy,followerwonk
[12] buscar,influencers
[12] influencers,redes
[12] followerwonk,buzzsumo
[12] buzzsumo,brandwatch

Top Replied-To
Top Replied-To in Entire Graph:
@brandwatch
@interlat
@lopezzamacona
@joodoo9
@bizapalooza
@xoreshi
@seosmarty
@camaracali
@matt_muir
@pao86586571

Top Replied-To in G1:
@brandwatch
@joodoo9
@bizapalooza
@camaracali
@morgangray
@crimsonhexagon
@mattnavarra

Top Replied-To in G6:
@interlat
@lopezzamacona
@martinbaierbach
@pao86586571
@monaisca
@verorubioa
@oddballkory

Top Replied-To in G7:
@forwardtagency
@yas98492755

Top Replied-To in G8:
@qriously

Top Mentioned
Top Mentioned in Entire Graph:
@brandwatch
@kaloskagathos5
@aniluisaa
@brandwatches
@digitalbrighton
@interlat
@lopezzamacona
@selenagomez
@kyliejenner
@cristiano

Top Mentioned in G1:
@brandwatch
@lgbtswitchboard
@crimsonhexagon
@willmcinnes
@gljoyce
@partechpartners
@camaracali
@dmexco
@kyliejenner
@selenagomez

Top Mentioned in G2:
@kaloskagathos5
@aniluisaa

Top Mentioned in G4:
@brandwatches
@pidatametrics
@netflixes
@qriously
@goodrebels
@royalcaribbean
@taylorswift13
@liampayne
@katyperry
@justinbieber

Top Mentioned in G5:
@digitalbrighton
@brandwatch
@tomtech_
@_thomasbuckley
@platformbradio
@curioconference
@ace_national

Top Mentioned in G6:
@interlat
@lopezzamacona
@aguedavargas
@brandwatch
@brandwatches
@monaisca
@diorostegui
@santito66
@oddballkory
@znavalo

Top Mentioned in G7:
@brandwatch
@keyholeco
@mention
@googlealerts
@hootsuite
@forwardtagency
@audienseco
@rwang0
@constellationr
@buzzsumo

Top Mentioned in G8:
@brandwatchde
@brandwatchfr
@anthonyrochand
@pewdiepie
@gartner_inc
@sebastianmacan
@qriously
@brandwatch

Top Mentioned in G9:
@brandwatch
@kyliejenner
@selenagomez
@cristiano
@tomholland1996
@swanky_holland

Top Mentioned in G10:
@isasantiandreu
@indosmedia
@jessicaquerom
@begoromero93

Top Tweeters
Top Tweeters in Entire Graph:
@coolbrighton
@businessinsider
@iam__network
@kingthedarkdhn
@sarafrass31
@germantwitchrt
@rwang0
@metflash
@coolsussex
@aureliecoudouel

Top Tweeters in G1:
@businessinsider
@mattnavarra
@beliebercrewcom
@justbementalist
@hivecabello
@xxxtentacion
@mrs_wadds
@bizapalooza
@brainblendertec
@weenielinguini

Top Tweeters in G2:
@metflash
@choubouloute_
@chabckhal
@pacottl
@samizokouhei
@_ryantsr
@fchasteland
@djyoshis
@fortuneofjdb
@lib0u

Top Tweeters in G3:
@iam__network
@topgovtgrant
@kennethhitchner
@marilenamunaro
@redphantom
@amandachanguris
@kdhungerford
@jobs_in_boston
@sachinsworld17
@emifatizebua1

Top Tweeters in G4:
@royalcaribbean
@mileycyruschile
@semrush_es
@berryluqor
@lexiaglobal
@justinbieber
@ikeaspain
@goodrebels
@estilodevidaxxi
@avec_tats

Top Tweeters in G5:
@coolbrighton
@coolsussex
@masa_kepic
@seb_ly
@andybudd
@wiredsussex
@ace_national
@letstalkvidpro
@plusaccounting
@laurencehill

Top Tweeters in G6:
@lizamavel
@drsantosvictor
@aguedavargas
@sigerda_castro
@cmanageralex
@interlat
@aninspiringmom
@ramonanunezm
@lcchaquea
@oddballkory

Top Tweeters in G7:
@rwang0
@realdjthewriter
@hootsuite
@muckrock
@constellationr
@britopian
@kamshnaida
@lamiaoo2
@mention
@newswhip

Top Tweeters in G8:
@germantwitchrt
@aureliecoudouel
@cathcervoni
@anthonyrochand
@pr3mut05
@kommunikationsm
@alrobert__
@gartner_inc
@touitou_david
@brandwatchde

Top Tweeters in G9:
@sarafrass31
@m_holland7
@simranfangirl
@thollandnews
@swanky_holland
@tomssholly
@kyliejenner
@20jwy
@mari_alasino
@shirley_stark_

Top Tweeters in G10:
@argehdez
@jessicaquerom
@begoromero93
@danieloaizarod
@vatoelsm
@anaivarsparcero
@isasantiandreu
@indosmedia
@mirenperez
@adanasesor