chobani, Twitter, 2/20/2019 6:50:54 AM, 187376


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chobani_2019-02-19_21-39-05.xlsx
chobani_2019-02-19_21-39-05.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
February 20, 2019
Short Description:
chobani via NodeXL http://bit.ly/2SPlrbs
@chobani
@hamdiulukaya
@mgullatta
@creativecloud
@lauraa87
@nyfarmer
@gputman
@seedsandchips
@preparedfoods
@ellengoddard1

Top hashtags:
#chobani
#peaches
#dogs
#dachshund
#yogurt
#dairy
#plantbased
#reganaliyah
#art
#freebies

Description:
Description
The graph represents a network of 2,181 Twitter users whose tweets in the requested range contained "chobani", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Wednesday, 20 February 2019 at 05:39 UTC.

The requested start date was Wednesday, 20 February 2019 at 01:01 UTC and the maximum number of days (going backward) was 14.

The maximum number of tweets collected was 5,000.

The tweets in the network were tweeted over the 13-day, 23-hour, 26-minute period from Wednesday, 06 February 2019 at 01:26 UTC to Wednesday, 20 February 2019 at 00:52 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 2181
Unique Edges : 2416
Edges With Duplicates : 499
Total Edges : 2915
Number of Edge Types : 3
Tweet : 1354
Mentions : 1067
Replies to : 494
Self-Loops : 1354
Reciprocated Vertex Pair Ratio : 0.105815831987076
Reciprocated Edge Ratio : 0.191380569758948
Connected Components : 1259
Single-Vertex Connected Components : 1092
Maximum Vertices in a Connected Component : 485
Maximum Edges in a Connected Component : 1009
Maximum Geodesic Distance (Diameter) : 7
Average Geodesic Distance : 2.648112
Graph Density : 0.000287932898384295
Modularity : 0.547315
NodeXL Version : 1.0.1.408

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[32] https://chobani.com/gimmies-sweepstakes/
[10] https://www.foodnavigator-usa.com/Article/2019/02/13/Chobani-and-Danone-clash-over-plant-based-milk-and-yogurt-labels-CSPI-proposes-new-front-of-pack-disclosures
[9] https://www.fooddive.com/news/what-is-milk-danone-and-chobani-take-opposing-viewpoints/548455/
[8] https://chooseveg.com/blog/i-tried-chobanis-new-vegan-yogurt/
[7] https://99u.adobe.com/articles/61031/the-keys-to-a-great-rebrand-advice-from-the-duo-who-rebranded-chobani-and-spotify
[7] https://trib.al/hJpyHOI
[6] http://jobs.jobvite.com/careers/chobani/job/ommm9fwX?__jvst=Job+Board&__jvsd=Indeed
[5] https://westernfreepress.com/when-you-buy-chobani-does-some-of-your-money-go-to-jihad/
[5] https://ir.shareaholic.com/e?a=1&u=https://glammedevents.com/how-a-mom-crushes-after-school-hunger-with-chobani-gimmies-snacks-for-kids/%3Futm_campaign%3Dshareaholic%26utm_medium%3Dtwitter%26utm_source%3Dsocialnetwork&r=1
[4] https://www.chobani.com/where-to-buy/

Top URLs in Tweet in G1:
[31] https://chobani.com/gimmies-sweepstakes/
[5] https://99u.adobe.com/articles/61031/the-keys-to-a-great-rebrand-advice-from-the-duo-who-rebranded-chobani-and-spotify
[5] https://www.foodnavigator-usa.com/Article/2019/02/13/Chobani-and-Danone-clash-over-plant-based-milk-and-yogurt-labels-CSPI-proposes-new-front-of-pack-disclosures
[5] https://www.fooddive.com/news/what-is-milk-danone-and-chobani-take-opposing-viewpoints/548455/
[4] http://www.icravefreebies.com/giant-eagle-offer-week/
[3] https://www.specialtyfood.com/news/article/chobani-goes-national-lower-sugar-line/
[3] https://adage.com/article/media/watch-newest-commercials-tv-chobani-butterfinger-ally-bank/316614/?utm_source=Media&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Media
[3] https://247modernmom.com/easy-after-school-snacks-kids/
[2] https://www.foodbusinessnews.net/articles/13259-former-chobani-exec-invests-in-baby-food-delivery-company
[2] http://time.com/4754664/chobani-alex-jones-infowars-lawsuit/

Top URLs in Tweet in G2:
[4] https://www.chobani.com/where-to-buy/
[2] https://www.chobani.com/recipes/strawberry-cheesecake-mousse/
[2] https://www.freshdirect.com/browse.jsp?pageType=browse&id=dai_yogur&pageSize=30&all=true&activePage=1&sortBy=Sort_CustomerFavoritesFirst&orderAsc=true&activeTab=product&brandFilterGroup=bd_chobani&utm_source=Social&utm_medium=Shopper&utm_campaign=LessSugarMOL
[1] https://www.chobani.com/gimmies-sweepstakes/
[1] https://www.chobani.com/products/flip/
[1] https://www.chobani.com/herobatch
[1] https://www.chobani.com/products/gimmies/?format=Tube
[1] https://www.chobani.com/products/
[1] https://chobani.com/gimmies-sweepstakes/?utm_source=xo.rachelpitzel&utm_medium=custom&utm_campaign=2019-gimmies-sweepstakes
[1] https://www.inc.com/christine-lagorio/chobani-founder-hamdi-ulukaya-founders-project.html

Top URLs in Tweet in G3:
[3] https://twitter.com/yaboi_kel/status/1092524720971489282
[2] https://twitter.com/russdiemon/status/1093241093070688256
[2] https://twitter.com/sweeteanigga/status/952655032125722625
[2] https://twitter.com/fuckrickky/status/1076729584626749440
[2] https://twitter.com/mileycyrus/status/1094081488784547841
[2] https://twitter.com/YouCategorizeMe/status/1094871051215941633
[2] https://twitter.com/stevstiffler/status/1095090103125528576
[2] https://twitter.com/g3mjo/status/1076683419701125122
[1] https://twitter.com/soil2soulutions/status/1092553120113192962
[1] https://twitter.com/bretmanrock/status/1093379152260952064

Top URLs in Tweet in G4:
[2] https://twitter.com/pcminetti/status/1091306723955101696
[2] https://www.bloomberg.com/news/videos/2019-02-08/how-chobani-is-helping-to-solve-the-refugee-crisis-video
[1] https://twitter.com/nmpf/status/1097540330717700096
[1] https://www.inc.com/christine-lagorio/chobani-founder-hamdi-ulukaya-founders-project.html
[1] https://twitter.com/ntucc/status/1094990574065729536

Top URLs in Tweet in G5:
[4] https://www.triplepundit.com/story/2019/12-plant-based-foods-coming-market-2019/82016/
[2] https://www.foodnavigator-usa.com/Article/2019/02/13/Chobani-and-Danone-clash-over-plant-based-milk-and-yogurt-labels-CSPI-proposes-new-front-of-pack-disclosures
[1] https://www.foodnavigator-usa.com/Article/2018/09/03/If-goatmilk-gets-a-pass-so-should-almondmilk-says-nonprofit-NMPF-counters-A-goat-produces-milk-a-bean-or-seed-does-not

Top URLs in Tweet in G6:
[6] http://jobs.jobvite.com/careers/chobani/job/ommm9fwX?__jvst=Job+Board&__jvsd=Indeed
[4] https://www.fooddive.com/news/what-is-milk-danone-and-chobani-take-opposing-viewpoints/548455/
[3] https://www.fooddive.com/news/what-is-milk-danone-and-chobani-take-opposing-viewpoints/548455/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202019-02-15%20Food%20Dive%20Newsletter%20%5Bissue:19461%5D&utm_term=Food%20Dive
[1] https://www.foodnavigator-usa.com/Article/2019/02/13/Chobani-and-Danone-clash-over-plant-based-milk-and-yogurt-labels-CSPI-proposes-new-front-of-pack-disclosures?utm_source=newsletter_daily&utm_medium=email&utm_campaign=13-Feb-2019&c=IS3QRP%2FOGZnLMyJdAmmC5A%3D%3D&p2=
[1] https://twitter.com/foodsheds/status/1095880754201022464
[1] https://twitter.com/EllenGoddard1/status/1096090811735756800

Top URLs in Tweet in G10:
[1] https://www.letstalkbranding.be/leland
[1] https://theblog.adobe.com/reconnect-with-the-idea-of-creating-for-tomorrow/?scid=1ac47bbb-c7a6-408a-8de5-2f7fc8ada6f7&mv=social&mv2=owned_social
[1] https://2018.max.adobe.com/sessions/max-online/#24883

Top Domains
Top Domains in Tweet in Entire Graph:
[642] viralsweep.com
[64] twitter.com
[52] chobani.com
[29] instagram.com
[24] foodnavigator-usa.com
[22] trib.al
[19] disabilitysolutionstalent.org
[13] fooddive.com
[12] chooseveg.com
[12] adobe.com

Top Domains in Tweet in G1:
[638] viralsweep.com
[36] chobani.com
[19] twitter.com
[19] disabilitysolutionstalent.org
[13] instagram.com
[13] foodnavigator-usa.com
[11] trib.al
[10] adage.com
[9] lnkd.in
[7] adobe.com

Top Domains in Tweet in G2:
[14] chobani.com
[10] instagram.com
[5] twitter.com
[3] viralsweep.com
[2] freshdirect.com
[1] inc.com
[1] nmpf.org
[1] industryweek.com
[1] facebook.com
[1] foodnavigator-usa.com

Top Domains in Tweet in G3:
[27] twitter.com

Top Domains in Tweet in G4:
[4] twitter.com
[2] bloomberg.com
[1] inc.com

Top Domains in Tweet in G5:
[4] triplepundit.com
[3] foodnavigator-usa.com

Top Domains in Tweet in G6:
[7] fooddive.com
[6] jobvite.com
[2] twitter.com
[1] foodnavigator-usa.com

Top Domains in Tweet in G10:
[2] adobe.com
[1] letstalkbranding.be

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[35] chobani
[17] peaches
[17] dogs
[17] dachshund
[13] yogurt
[11] dairy
[9] plantbased
[8] reganaliyah
[8] art
[7] freebies



Top Hashtags in Tweet in G1:
[20] chobani
[8] yogurt
[5] freebies
[5] free
[4] marketing
[4] food
[4] art
[4] conway
[4] arkansas
[4] blessed

Top Hashtags in Tweet in G2:
[17] peaches
[17] dogs
[17] dachshund
[8] dairy
[4] brindisiatyourbusiness
[4] dairyfree
[3] chobanigimmies
[3] ad
[3] greekyogurt
[3] vegan

Top Hashtags in Tweet in G3:
[2] allstars4

Top Hashtags in Tweet in G4:
[2] dairy
[2] icymi
[2] capitalyenisayı
[2] capitaldergisi
[2] tentorg
[1] refugeecrisis
[1] canada
[1] refugees
[1] hamdiulukaya
[1] capitaltemmuz

Top Hashtags in Tweet in G5:
[6] plantbased
[4] futureoffood
[4] foodinnovation
[3] foodtech
[3] foodtrends
[2] rt
[1] foodidentitystandards

Top Hashtags in Tweet in G6:
[6] sustainability
[2] sciencefiction
[1] nutrition
[1] transparency
[1] eatlancet
[1] propaganda

Top Hashtags in Tweet in G8:
[4] brandactivism
[2] sbsi2019

Top Hashtags in Tweet in G9:
[1] wordshaveconsequences

Top Hashtags in Tweet in G10:
[1] branding

Top Words
Top Words in Tweet in Entire Graph:
[3786] Words in Sentiment List#1: Positive
[611] Words in Sentiment List#2: Negative
[17] Words in Sentiment List#3: Angry/Violent
[51133] Non-categorized Words
[55532] Total Words
[1940] chobani
[1395] gimmies
[1151] yogurt
[778] new
[754] t

Top Words in Tweet in G1:
[1342] gimmies
[1133] chobani
[875] yogurt
[695] new
[687] t
[683] pack
[673] prize
[670] win
[668] water
[667] kids

Top Words in Tweet in G2:
[367] chobani
[123] yogurt
[86] slurp
[42] love
[42] sniff
[40] dm
[39] lenapup15
[32] gimmies
[28] new
[26] pikachulita

Top Words in Tweet in G3:
[24] t
[24] m
[23] s
[22] _chobani_
[15] one
[11] need
[9] re
[9] gay
[8] don
[8] class

Top Words in Tweet in G4:
[26] hamdiulukaya
[19] chobani
[14] tentorg
[12] founder
[10] ceo
[9] private
[9] sector
[8] wanted
[8] meet
[8] place

Top Words in Tweet in G5:
[13] dairy
[12] chobani
[9] danonena
[6] giants
[6] both
[6] presence
[6] burgeoning
[6] plantbased
[6] category
[5] ewatsonwrites

Top Words in Tweet in G6:
[27] chobani
[13] new
[12] dairy
[11] plant
[10] alternatives
[9] foodsheds
[9] use
[9] terms
[9] based
[8] public

Top Words in Tweet in G8:
[9] companies
[9] doing
[9] right
[9] peterhorst
[9] chobani
[9] rwainess
[6] rei
[5] examples
[5] corporate
[5] activism

Top Words in Tweet in G9:
[10] chobani
[6] wtnh
[4] cnn
[4] free
[3] case
[3] speech
[2] oliverdarcy
[2] lost
[2] admitted
[2] journalist

Top Words in Tweet in G10:
[6] see
[6] 6
[6] key
[6] elements
[6] building
[6] successful
[6] brand
[6] innovates
[6] stands
[6] test

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[704] chobani,gimmies
[684] yogurt,kids
[681] gimmies,prize
[678] prize,pack
[672] exclusive,chobani
[671] win,exclusive
[669] entered,win
[669] pack,filled
[669] filled,lots
[669] lots,gimmies

Top Word Pairs in Tweet in G1:
[677] chobani,gimmies
[672] gimmies,prize
[672] prize,pack
[666] exclusive,chobani
[665] win,exclusive
[663] entered,win
[663] pack,filled
[663] filled,lots
[663] lots,gimmies
[663] gimmies,inspired

Top Word Pairs in Tweet in G2:
[34] slurp,slurp
[28] sniff,sniff
[22] pikachulita,chobani
[20] lenapup15,chobani
[19] chobani,gimmies
[17] slurp,mmmm
[17] mmmm,wike
[17] wike,slurp
[17] slurp,chobani
[17] chobani,gweek

Top Word Pairs in Tweet in G3:
[8] don,t
[4] buss,down
[4] ain,t
[4] bisexual,society
[4] re,gay
[3] didn,t
[3] s,due
[2] literally,one
[2] m,ready
[2] honors,classes

Top Word Pairs in Tweet in G4:
[9] hamdiulukaya,founder
[9] private,sector
[8] wanted,meet
[8] meet,place
[8] place,went
[8] went,above
[8] above,beyond
[8] beyond,politics
[8] politics,hamdiulukaya
[8] founder,private

Top Word Pairs in Tweet in G5:
[9] chobani,danonena
[6] dairy,giants
[6] giants,chobani
[6] danonena,both
[6] both,presence
[6] presence,burgeoning
[6] burgeoning,plantbased
[6] plantbased,dairy
[6] dairy,category
[5] ewatsonwrites,dairy

Top Word Pairs in Tweet in G6:
[9] plant,based
[7] conflicting,chobani
[7] chobani,use
[7] use,dairy
[7] dairy,terms
[7] terms,plant
[7] based,alternatives
[7] alternatives,poses
[7] poses,public
[7] public,health

Top Word Pairs in Tweet in G8:
[9] companies,doing
[5] examples,companies
[5] doing,corporate
[5] corporate,activism
[5] activism,right
[5] right,peterhorst
[5] peterhorst,chobani
[5] chobani,rwainess
[5] rwainess,rei
[4] cathyhc,examples

Top Word Pairs in Tweet in G9:
[3] free,speech
[2] cnn,oliverdarcy
[2] chobani,case
[2] paultower,wtnh
[2] cnn,ask
[2] ask,sandy
[2] sandy,hook
[2] hook,parents
[2] parents,chobani

Top Word Pairs in Tweet in G10:
[6] see,6
[6] 6,key
[6] key,elements
[6] elements,building
[6] building,successful
[6] successful,brand
[6] brand,innovates
[6] innovates,stands
[6] stands,test
[6] test,time

Top Replied-To
Top Replied-To in Entire Graph:
@chobani
@pikachulita
@_chobani_
@lenapup15
@ftrain
@marcusaleon
@jewelstaite
@chobani_flavors
@ketohiking
@basedlarock

Top Replied-To in G2:
@chobani
@pikachulita
@lenapup15
@basedlarock
@shaneragoonan
@snick3rzz
@mr_mcstevie
@repbrindisi
@thedallilamma
@tyberiussays

Top Replied-To in G3:
@_chobani_
@marcusaleon
@karkarbinks97
@lencha_caro
@abelzermeno
@desdiazz
@z31mcclain
@thankunev
@homowave
@mileycyrus

Top Replied-To in G4:
@hamdiulukaya

Top Replied-To in G5:
@foodnavigatorus
@dearclare

Top Replied-To in G6:
@foodsheds
@science2_0
@chobani

Top Replied-To in G9:
@paultower
@smhungerstrike1
@grimmrgodspell
@thevaluesvoter
@wtnh
@apfns
@eaglevine
@burtfister
@monkeegirl72

Top Mentioned
Top Mentioned in Entire Graph:
@chobani
@hamdiulukaya
@lenapup15
@tentorg
@danonena
@reganaliyah
@foodlion
@dsrecruitspwd
@sherriesilver
@peterhorst

Top Mentioned in G1:
@dsrecruitspwd
@poptimized
@hasresin
@evoooooooooooo
@_jjassyc
@lorene4too

Top Mentioned in G2:
@chobani
@lenapup15
@xorachelpitzel
@repbrindisi
@tyberiussays
@nmpf
@pikachulita
@maiorl
@hamdiulukaya
@op_homefront

Top Mentioned in G3:
@_chobani_
@ikoasti
@desdiazz
@nickkroll
@mileycyrus
@zaddychrisss
@alinabaraz
@peytelise
@jodieegrace
@trevwall

Top Mentioned in G4:
@hamdiulukaya
@tentorg
@chobani
@lyceefrancaisny
@ambirouge
@build_nyc
@natakallam
@bloombergtv
@capitaldergisi
@agtfoods

Top Mentioned in G5:
@chobani
@danonena
@ewatsonwrites
@goodfoodinst
@triplepundit
@seedsandchips
@impossiblefoods
@beyondmeat
@goodcatchfoods
@califiafarms

Top Mentioned in G6:
@chobani
@foodsheds
@fooddive
@katie_kross
@leahmcgrath
@gadairygirl
@nyfarmer
@agmoos
@da
@danonena

Top Mentioned in G7:
@callistosupport
@calvo85045700
@z383018641
@lilissumiaty1
@sitestoprofit
@msn210
@ctradingtrucker
@cade_murphy25
@coin_chobani
@perthoc82748236

Top Mentioned in G8:
@peterhorst
@chobani
@rwainess
@rei
@cathyhc
@lauragitman
@pmpractitioners
@lauraa87
@re
@patagonia

Top Mentioned in G9:
@wtnh
@cnn
@oliverdarcy
@ac360
@ananavarro

Top Mentioned in G10:
@wearecollins
@creativecloud
@leemaschmeyer
@chobani
@adobemax
@briancollins1
@spotify
@jgeikie

Top Tweeters
Top Tweeters in Entire Graph:
@tacobell
@themseries1
@marciojmsilva
@coolbrighton
@babysgramma
@mkues65
@barkyboogz
@mcdonalds
@12yearsahaitian
@natmmom

Top Tweeters in G1:
@natmmom
@textiff
@laxer1215
@fentyxjimin
@bethkazv
@_hibella_
@kimimelarants
@brujabanton
@fdp4life
@jonilovevwbugs

Top Tweeters in G2:
@themseries1
@barkyboogz
@12yearsahaitian
@_jaslynnnn
@pikachulita
@gunswordfist
@citizengatsby
@chobani
@doliva9107
@greatbrit_

Top Tweeters in G3:
@gentrificaleb
@djjoker106
@z31mcclain
@_chismosa_
@johnny__munoz
@stu_07
@karkarbinks97
@homowave
@lencha_caro
@necation

Top Tweeters in G4:
@inc
@bloombergtv
@bnnbloomberg
@clintcastleford
@askingamy
@thebteamhq
@johnbrownny
@aaronbrickman
@t
@natakallam

Top Tweeters in G5:
@tacobell
@triplepundit
@lunaveg87
@tiziano281078
@seedsandchips
@adentweets
@vegebutcher
@beyondmeat
@califiafarms
@sharibuu

Top Tweeters in G6:
@mauraleelang
@pcdnetwork
@nyfarmer
@craigzelizer
@ksbrooker
@earthaccounting
@ellengoddard1
@profboyacioglu
@science2_0
@leahmcgrath

Top Tweeters in G7:
@cryptocoops
@callistosupport
@rmalvaradom
@calvo85045700
@lilissumiaty1
@cade_murphy25
@coin_chobani
@mayis71
@ctradingtrucker
@murisajulian

Top Tweeters in G8:
@dove
@rei
@gillette
@cathyhc
@patagonia
@thredup
@cvshealth
@caseatduke
@lauraa87
@alexmarchy

Top Tweeters in G9:
@cnn
@sirgoldenrod
@thevaluesvoter
@wtnh
@ac360
@oliverdarcy
@ananavarro
@gunsgirl1099
@apfns
@paultower

Top Tweeters in G10:
@marciojmsilva
@spotify
@creativecloud
@neptanum
@aedvignetteart
@adobemax
@leemaschmeyer
@mr_elroy93
@gputman
@briancollins1


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