4Cinsights, Twitter, 1/23/2019 4:57:58 AM, 182852


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4Cinsights_2019-01-22_20-12-40.xlsx
4Cinsights_2019-01-22_20-12-40.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
January 23, 2019
Short Description:
4Cinsights via NodeXL http://bit.ly/2Dt3cz5
@4cinsights
@aarongoldman
@video_amp
@beet_tv
@nyctvwk
@zelodigital
@moxi_mimi
@lanceneuhauser
@inscapetv
@trainingwithjf

Top hashtags:
#smwldn
#socialmedia
#advancedtvads
#beetretreat
#search
#phonecalls
#tvads
#engagement

Description:
Description
The graph represents a network of 250 Twitter users whose tweets in the requested range contained "4Cinsights", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Wednesday, 23 January 2019 at 04:12 UTC.

The requested start date was Wednesday, 23 January 2019 at 01:01 UTC and the maximum number of tweets (going backward in time) was 5,000.

The tweets in the network were tweeted over the 81-day, 19-hour, 4-minute period from Thursday, 01 November 2018 at 08:04 UTC to Tuesday, 22 January 2019 at 03:08 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 250
Unique Edges : 423
Edges With Duplicates : 531
Total Edges : 954
Number of Edge Types : 3
Mentions : 879
Replies to : 41
Tweet : 34
Self-Loops : 34
Reciprocated Vertex Pair Ratio : 0.117533718689788
Reciprocated Edge Ratio : 0.210344827586207
Connected Components : 11
Single-Vertex Connected Components : 9
Maximum Vertices in a Connected Component : 200
Maximum Edges in a Connected Component : 864
Maximum Geodesic Distance (Diameter) : 4
Average Geodesic Distance : 2.48141
Graph Density : 0.00931726907630522
Modularity : 0.35538
NodeXL Version : 1.0.1.408

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[17] https://www.mediapost.com/publications/article/329847/search-drives-phone-calls-tv-ads-prompt-social-me.html
[12] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[9] https://www.4cinsights.com/resource/cyber-week-impact-report/
[9] https://adexchanger.com/tv-and-video/data-the-new-economy-of-scale-in-media-that-will-decide-the-future-of-tv/
[7] https://www.4cinsights.com/predictions/
[6] https://www.4cinsights.com/2018/11/07/4c-expands-linear-tv-inventory-two-new-partnerships/
[6] https://www.retailtechnews.com/2018/12/14/dtc-continues-rise-2019/
[6] https://www.4cinsights.com/2018/11/13/4c-grows-emea-presence-new-london-leadership/
[5] https://martechseries.com/mts-insights/interviews/interview-aaron-goldman-chief-marketing-officer-4c/
[5] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/

Top URLs in Tweet in G1:
[10] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[5] https://www.4cinsights.com/2018/11/13/4c-grows-emea-presence-new-london-leadership/
[4] https://socialmediaweek.org/london/events/you-think-you-know-but-are-you-sure-using-data-to-uncover-secrets-about-your-audience/
[4] https://www.4cinsights.com/predictions/
[4] https://mediatel.co.uk/newsline/2018/11/16/social-media-4c-and-essence-on-agency-structures/
[4] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/
[3] http://foundremote.com/directv-and-red-bull-lead-october-tv-social-lift-rankings/?platform=hootsuite
[3] http://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[2] https://4cinsights.com/predictions/?utm_source=twitter&utm_medium=organic_social&utm_campaign=whitepapers&utm_content=predictions2019
[2] https://4cinsights.com/predictions

Top URLs in Tweet in G2:
[5] https://adexchanger.com/tv-and-video/data-the-new-economy-of-scale-in-media-that-will-decide-the-future-of-tv/
[2] https://sumall.com/thankyou?utm_source=twitter&utm_medium=publishing&utm_campaign=thank_you_tweet&utm_content=text_and_media&utm_term=50971872b20ab3688461c25b
[2] https://www.beet.tv/beet-retreat-in-puerto-rico-2018
[2] https://www.beet.tv/2018/12/anupam-gupta-3.html
[1] https://www.beet.tv/2019/01/prohaska-consulting-4c-insights-hulu-comscore-dataxu-freewheel-matt-prohaskaanupam-guptajulie-detragliacarol-hinnantmike-bakerneil-smith.html#.XESPEGwLsSg.twitter
[1] https://www.beet.tv/2018/11/4c-insights-lance-neuhauser.html#.W-QyBDZgvvc.twitter
[1] https://www.beet.tv/2018/11/4c-insights-lance-neuhauser.html#.W-WDSMyg0yY.twitter
[1] https://www.beet.tv/2018/12/anupam-gupta-3.html#.XBpcR79STnQ.twitter
[1] https://twitter.com/4Cinsights/status/1086267873180430337
[1] https://www.advancedtvnews.com/industry/data-the-new-economy-of-scale-in-media-that-will-decide-the-future-of-tv/

Top URLs in Tweet in G3:
[16] https://www.mediapost.com/publications/article/329847/search-drives-phone-calls-tv-ads-prompt-social-me.html
[7] https://www.4cinsights.com/resource/cyber-week-impact-report/
[4] https://www.4cinsights.com/2018/11/07/4c-expands-linear-tv-inventory-two-new-partnerships/
[4] https://martechseries.com/mts-insights/interviews/interview-aaron-goldman-chief-marketing-officer-4c/
[2] https://www.linkedin.com/pulse/single-platform-can-do-all-its-own-aaron-goldman/?published=t
[2] https://www.4cinsights.com/predictions/
[2] https://www.4cinsights.com/2018/12/13/analytics-schmanalytics-sometimes-your-gut-says-it-all/
[2] https://www.4cinsights.com/2018/11/05/episode-11-carving-media-rushmore-feat-bill-wise/
[2] http://go.pardot.com/shared/webmail/126731/208836531/57649d7119177120414fe307601125dbb1d44ef1fce7c80dcca44fb0a1392f70
[2] https://www.youtube.com/watch?v=RK1K78PyWDc&feature=youtu.be


Top URLs in Tweet in G4:
[1] https://www.4cinsights.com/company/
[1] http://www.4cinsights.com/

Top URLs in Tweet in G5:
[1] https://martechseries.com/mts-insights/interviews/interview-aaron-goldman-chief-marketing-officer-4c/?utm_content=buffer939a5&utm_medium=sm-TW-social&utm_source=twitter.com&utm_campaign=buffer
[1] https://twitter.com/MarTechSeries/status/1080810868491730944
[1] https://www.inc.com/partners-in-leadership/4-steps-to-develop-your-aq-and-make-change-happen.html?platform=hootsuite
[1] https://blog.usejournal.com/heres-why-soft-skills-are-more-important-than-technical-skills-6a1a5ea5540a?platform=hootsuite

Top URLs in Tweet in G6:
[6] https://www.retailtechnews.com/2018/12/14/dtc-continues-rise-2019/

Top URLs in Tweet in G7:
[2] https://www.4cinsights.com/resource/december-2018-us-tv-ad-rankings/
[1] https://adexchanger.com/tv-and-video/data-the-new-economy-of-scale-in-media-that-will-decide-the-future-of-tv/
[1] https://www.4cinsights.com/predictions/
[1] https://www.4cinsights.com/2018/12/13/analytics-schmanalytics-sometimes-your-gut-says-it-all/
[1] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/
[1] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[1] https://www.4cinsights.com/resource/use-data-advanced-tv-white-paper/

Top URLs in Tweet in G9:
[1] https://www.thedrum.com/news/2018/11/27/the-era-social-media-reckoning-the-drum-social-breakfast?utm_content=branded-content%2Cdrumbreakfast&utm_campaign=social&utm_source=twitter&utm_medium=tweet
[1] https://www.thedrum.com/opinion/2018/11/07/stories-the-cause-and-solution-all-facebook-s-problems?utm_content=&utm_campaign=social&utm_source=twitter

Top URLs in Tweet in G10:
[1] https://mobilemarketingmagazine.com/movers-shakers-vamp-4c-insights-loopme-spotx-and-tabmo

Top Domains
Top Domains in Tweet in Entire Graph:
[66] 4cinsights.com
[26] socialmediaweek.org
[18] mediapost.com
[16] adexchanger.com
[13] beet.tv
[11] co.uk
[8] adweek.com
[8] martechseries.com
[6] twitter.com
[6] retailtechnews.com

Top Domains in Tweet in G1:
[31] 4cinsights.com
[21] socialmediaweek.org
[8] adweek.com
[7] co.uk
[5] foundremote.com
[4] adexchanger.com
[3] beet.tv
[2] twitter.com
[2] pardot.com
[2] lnkd.in

Top Domains in Tweet in G2:
[8] beet.tv
[8] adexchanger.com
[2] sumall.com
[2] twitter.com
[2] 4cinsights.com
[1] advancedtvnews.com
[1] broadcastingcable.com
[1] martechseries.com
[1] businesswire.com

Top Domains in Tweet in G3:
[26] 4cinsights.com
[17] mediapost.com
[5] linkedin.com
[5] martechseries.com
[3] socialmediaweek.org
[3] lnkd.in
[3] adexchanger.com
[3] co.uk
[3] pardot.com
[2] beet.tv

Top Domains in Tweet in G4:
[2] 4cinsights.com

Top Domains in Tweet in G5:
[1] martechseries.com
[1] twitter.com
[1] inc.com
[1] usejournal.com

Top Domains in Tweet in G6:
[6] retailtechnews.com

Top Domains in Tweet in G7:
[5] 4cinsights.com
[2] socialmediaweek.org
[1] adexchanger.com

Top Domains in Tweet in G9:
[2] thedrum.com

Top Domains in Tweet in G10:
[1] mobilemarketingmagazine.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[26] smwldn
[19] socialmedia
[16] advancedtvads
[11] beetretreat
[9] search
[9] phonecalls
[9] tvads
[9] engagement
[9] advertising
[8] thedrumsocial



Top Hashtags in Tweet in G1:
[17] smwldn
[8] advancedtvads
[4] socialmedia
[3] superbowlliii
[3] smwlondon
[3] marketing
[3] video
[2] pumpkinspicelatte
[2] breaking
[2] emojis

Top Hashtags in Tweet in G2:
[10] beetretreat
[8] advancedtvads
[3] tv
[3] data
[3] datadriven
[1] hearthouseradio
[1] glassleveldata
[1] hellskitchen
[1] survivor
[1] nyctvwk

Top Hashtags in Tweet in G3:
[12] socialmedia
[9] search
[9] phonecalls
[9] tvads
[9] engagement
[8] smwldn
[4] martech
[3] tech
[2] 4cthefutureofmedia
[2] lawoflargenumbers

Top Hashtags in Tweet in G5:
[2] cmo
[1] sales
[1] adaptability
[1] curiosity

Top Hashtags in Tweet in G7:
[4] advertising
[2] thedrumsocial
[2] social
[2] marketing
[2] socialmedia
[2] socialselling
[2] emarketing
[1] ontvandvideo
[1] 4cinsights
[1] lanceneuhauser

Top Hashtags in Tweet in G9:
[5] thedrumsocial
[5] social
[4] advertising
[2] marketing
[1] socialmedia
[1] spon

Top Words
Top Words in Tweet in Entire Graph:
[227] Words in Sentiment List#1: Positive
[41] Words in Sentiment List#2: Negative
[0] Words in Sentiment List#3: Angry/Violent
[6213] Non-categorized Words
[6481] Total Words
[255] 4cinsights
[82] aarongoldman
[75] social
[73] tv
[64] media

Top Words in Tweet in G1:
[90] 4cinsights
[46] social
[38] aarongoldman
[33] media
[22] smwldn
[22] s
[21] tv
[17] 2019
[14] data
[14] predictions

Top Words in Tweet in G2:
[42] 4cinsights
[30] tv
[19] data
[14] lanceneuhauser
[13] video_amp
[12] inscapetv
[12] media
[11] massexchange
[10] beetretreat
[10] s

Top Words in Tweet in G3:
[91] 4cinsights
[32] aarongoldman
[29] dialogtech
[19] drives
[19] engagement
[18] search
[18] prompt
[17] social
[16] media
[16] tv

Top Words in Tweet in G4:
[2] misscalliecat
[2] jasmine15038530
[2] jdw714
[2] jdd2169
[2] 42gnome
[2] sonadorliveson
[2] twitassassin823
[2] catlover0812
[2] txconservativel
[2] dreadpirate42

Top Words in Tweet in G5:
[9] 4cinsights
[8] surveymonkey
[8] aarongoldman
[6] thanks
[5] knorwesh
[4] new
[4] video
[4] featuring
[4] big
[4] amazing

Top Words in Tweet in G6:
[6] direct
[6] consumer
[6] continues
[6] rise
[6] 2019
[6] splashthat
[6] mainadvsrl
[6] bazaarvoice
[6] 4cinsights
[5] retailtech_news

Top Words in Tweet in G7:
[5] tv
[5] 4cinsights
[5] advertising
[4] social
[4] rankings
[3] wearesocial
[2] thedrum
[2] thedrumsocial
[2] breakfast
[2] fully

Top Words in Tweet in G8:
[4] 4cinsights
[4] twitterfrance
[4] melissa_simoni
[3] mauropiano
[3] gaellepasteur
[2] kategurnee
[2] london
[2] baptistebloch

Top Words in Tweet in G9:
[7] social
[6] breakfast
[6] spredfast
[6] 4cinsights
[5] thedrumsocial
[5] fully
[5] underway
[5] w
[5] wearesocial
[5] justeatuk

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[39] social,media
[26] 4cinsights,dialogtech
[20] search,drives
[19] aarongoldman,4cinsights
[17] conventional,wisdom
[16] engagement,4cinsights
[16] wisdom,social
[16] social,4cinsights
[15] tv,ads
[14] media,engagement

Top Word Pairs in Tweet in G1:
[22] social,media
[13] conventional,wisdom
[13] wisdom,social
[13] social,4cinsights
[10] 2019,predictions
[10] oliver,hansard
[9] smwldn,recap
[9] recap,challenging
[9] challenging,conventional
[7] media,marketing

Top Word Pairs in Tweet in G2:
[9] tv,data
[8] future,tv
[7] looking,forward
[7] big,things
[7] things,4cinsights
[6] linear,tv
[6] forward,beetretreat
[6] beetretreat,week
[6] week,inscape's
[6] inscape's,jcmcafee

Top Word Pairs in Tweet in G3:
[23] 4cinsights,dialogtech
[18] search,drives
[15] social,media
[15] engagement,4cinsights
[15] aarongoldman,4cinsights
[12] dialogtech,lauriesullivan
[10] tv,ads
[10] media,engagement
[9] drives,phone
[9] phone,calls

Top Word Pairs in Tweet in G4:
[2] misscalliecat,jasmine15038530
[2] jasmine15038530,jdw714
[2] jdw714,jdd2169
[2] jdd2169,42gnome
[2] 42gnome,sonadorliveson
[2] sonadorliveson,twitassassin823
[2] twitassassin823,catlover0812
[2] catlover0812,txconservativel
[2] txconservativel,dreadpirate42
[2] dreadpirate42,cbowling4512

Top Word Pairs in Tweet in G5:
[4] new,video
[4] video,featuring
[4] featuring,4cinsights
[4] 4cinsights,big
[4] big,thanks
[4] thanks,amazing
[4] amazing,customers
[4] customers,aarongoldman
[4] aarongoldman,knorwesh
[4] knorwesh,mediatechguy

Top Word Pairs in Tweet in G6:
[6] direct,consumer
[6] consumer,continues
[6] continues,rise
[6] rise,2019
[6] 2019,splashthat
[6] splashthat,mainadvsrl
[6] mainadvsrl,bazaarvoice
[6] bazaarvoice,4cinsights
[5] retailtech_news,direct

Top Word Pairs in Tweet in G7:
[2] thedrum,thedrumsocial
[2] thedrumsocial,breakfast
[2] breakfast,fully
[2] fully,underway
[2] underway,w
[2] w,4cinsights
[2] 4cinsights,spredfast
[2] spredfast,wearesocial
[2] wearesocial,justeatuk
[2] justeatuk,social

Top Word Pairs in Tweet in G8:
[4] twitterfrance,melissa_simoni
[3] 4cinsights,twitterfrance
[3] melissa_simoni,gaellepasteur
[2] baptistebloch,4cinsights

Top Word Pairs in Tweet in G9:
[5] thedrumsocial,breakfast
[5] breakfast,fully
[5] fully,underway
[5] underway,w
[5] w,4cinsights
[5] 4cinsights,spredfast
[5] spredfast,wearesocial
[5] wearesocial,justeatuk
[5] justeatuk,social
[4] social,advertising

Top Replied-To
Top Replied-To in Entire Graph:
@aarongoldman
@4cinsights
@amellust
@spannerspencer
@baptistebloch
@digital_anupam
@3g
@misscalliecat
@ariellabrown
@sminicooper

Top Replied-To in G1:
@4cinsights
@digital_anupam
@foundremote
@laurahc1807

Top Replied-To in G2:
@massexchange
@nycmcg
@inscapetv
@nyctvwk
@video_amp

Top Replied-To in G3:
@aarongoldman
@spannerspencer
@amellust
@3g
@ariellabrown
@digital_anupam
@tkawaja
@sminicooper

Top Replied-To in G4:
@misscalliecat

Top Replied-To in G8:
@baptistebloch
@mauropiano

Top Mentioned
Top Mentioned in Entire Graph:
@4cinsights
@aarongoldman
@dialogtech
@lanceneuhauser
@adexchanger
@inscapetv
@socialmediaweek
@3g
@lauriesullivan
@teammediaocean

Top Mentioned in G1:
@4cinsights
@aarongoldman
@lanceneuhauser
@socialmediaweek
@3g
@dialogtech
@adexchanger
@adamjrhawkins
@hatch1ing
@smwldn

Top Mentioned in G2:
@4cinsights
@lanceneuhauser
@video_amp
@inscapetv
@jcmcafee
@massexchange
@adexchanger
@nielsen
@digital_anupam
@nyctvwk

Top Mentioned in G3:
@4cinsights
@dialogtech
@aarongoldman
@lauriesullivan
@lanceneuhauser
@3g
@dmnews
@adexchanger
@mediapost
@billwise

Top Mentioned in G4:
@jasmine15038530
@jdw714
@jdd2169
@42gnome
@sonadorliveson
@twitassassin823
@catlover0812
@txconservativel
@dreadpirate42
@cbowling4512

Top Mentioned in G5:
@4cinsights
@aarongoldman
@surveymonkey
@knorwesh
@mediatechguy
@leelasrin
@davekaduk
@kedettman

Top Mentioned in G6:
@splashthat
@mainadvsrl
@bazaarvoice
@4cinsights
@retailtech_news
@isobar
@iabuk
@capgeminiuk

Top Mentioned in G7:

Top Mentioned in G8:
@4cinsights
@twitterfrance
@melissa_simoni
@gaellepasteur
@kategurnee
@mauropiano

Top Mentioned in G9:
@spredfast
@4cinsights
@wearesocial
@justeatuk
@thedrum
@aarongoldman
@bhumharit

Top Mentioned in G10:
@vamp
@4cinsights
@loopme
@spotx
@tabmo

Top Tweeters
Top Tweeters in Entire Graph:
@bhumharit
@justeatuk
@variety
@nba
@dailymailuk
@mediapost
@karsinxxx
@thedrum
@starbucks
@hanneshanath

Top Tweeters in G1:
@variety
@nba
@starbucks
@adweek
@coopuk
@campaignmag
@shortyawards
@mcguirefilm
@mikeylis
@socialmediaweek

Top Tweeters in G2:
@google
@kristathomas
@beet_tv
@hulu
@adexchanger
@experian
@nielsen
@comscore
@gmanolatos
@groupmworldwide

Top Tweeters in G3:
@dailymailuk
@mediapost
@hanneshanath
@voxdotcom
@santchiweb
@florlujani
@femail
@bcbeat
@ariellabrown
@jlandpartners

Top Tweeters in G4:
@karsinxxx
@42gnome
@ianmcohen
@charly_fraley
@op_cause
@jasmine15038530
@sonadorliveson
@kimmyifuplease
@sassymsviolet
@alexeyheck

Top Tweeters in G5:
@arthurs19562936
@surveymonkey
@leelasrin
@alidamw
@mediatechguy
@kedettman
@serenawiiilliam
@lorettawill8
@serenawiiiams
@davekaduk

Top Tweeters in G6:
@iabuk
@bazaarvoice
@capgeminiuk
@splashthat
@isobar
@irce_official
@mainadvsrl
@retailtech_news
@greyhairworks

Top Tweeters in G7:
@gabrielharting
@ads_socialmedia
@kakoukanade
@buck_dossey
@kpieper876
@bseendigitalbsd
@mktg501
@mediashiftcom
@_4c___

Top Tweeters in G8:
@gaellepasteur
@twitterfrance
@mauropiano
@melissa_simoni
@kategurnee
@baptistebloch

Top Tweeters in G9:
@bhumharit
@justeatuk
@thedrum
@spredfast
@rmamby
@wearesocial

Top Tweeters in G10:
@spotx
@vamp
@loopme
@zelodigital
@tabmo


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