adweek, Twitter, 12/6/2018 6:26:10 PM, 177644


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adweek_2018-12-06_09-17-25.xlsx
adweek_2018-12-06_09-17-25.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
December 06, 2018
Short Description:
adweek via NodeXL http://bit.ly/2QgzfKQ
@adweek
@emmeliedelacruz
@tee_danja
@acquired_taste
@901amor
@paylessinsider
@questlove
@ashleymcaddy
@brithume
@abdullatifbhat

Top hashtags:
#marketing
#advertising
#branding
#socialmedia
#facebook
#influencermarketing

Description:
Description
The graph represents a network of 4,185 Twitter users whose tweets in the requested range contained "adweek", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Thursday, 06 December 2018 at 17:23 UTC.

The requested start date was Thursday, 06 December 2018 at 01:01 UTC and the maximum number of tweets (going backward in time) was 5,000.

The tweets in the network were tweeted over the 1-day, 17-hour, 54-minute period from Thursday, 29 November 2018 at 16:09 UTC to Saturday, 01 December 2018 at 10:04 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 4185
Unique Edges : 4377
Edges With Duplicates : 1484
Total Edges : 5861
Number of Edge Types : 3
Mentions : 2896
Tweet : 2804
Replies to : 161
Self-Loops : 2804
Reciprocated Vertex Pair Ratio : 0.0135569033178737
Reciprocated Edge Ratio : 0.0267511439633932
Connected Components : 1837
Single-Vertex Connected Components : 1509
Maximum Vertices in a Connected Component : 1390
Maximum Edges in a Connected Component : 2056
Maximum Geodesic Distance (Diameter) : 10
Average Geodesic Distance : 4.198329
Graph Density : 0.000162249772130732
Modularity : 0.579448
NodeXL Version : 1.0.1.407

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[736] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/
[393] http://www.adweek.com/?p=1002778
[181] https://www.adweek.com/?p=1002778
[154] https://twitter.com/Adweek/status/1067851889285451776
[108] https://twitter.com/adweek/status/1067851889285451776
[62] https://philadelphia.cbslocal.com/2018/11/28/payless-palessi-opens-fake-luxury-store-experiment-sells-customers-expensive-shoes-luxury-adweek-marketing/
[60] https://www.adweek.com/brand-marketing/as-gen-z-reshapes-the-social-media-landscape-marketers-need-to-be-open-to-change/
[59] https://www.adweek.com/tvnewser/former-view-co-host-jedediah-bila-is-joining-fox-news-in-contributor-role/386262
[47] https://www.adweek.com/brand-marketing/microsoft-is-rebranding-its-entire-suite-of-office-icons/
[37] https://www.adweek.com/digital/startup-incubator-betaworks-signs-exclusive-partnership-with-wpps-grey/

Top URLs in Tweet in G1:
[279] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/
[244] http://www.adweek.com/?p=1002778
[53] https://twitter.com/adweek/status/1067851889285451776
[49] https://philadelphia.cbslocal.com/2018/11/28/payless-palessi-opens-fake-luxury-store-experiment-sells-customers-expensive-shoes-luxury-adweek-marketing/
[46] https://twitter.com/Adweek/status/1067851889285451776
[22] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/amp/
[21] https://www.adweek.com/brand-marketing/as-gen-z-reshapes-the-social-media-landscape-marketers-need-to-be-open-to-change/
[16] https://www.adweek.com/creativity/qa-how-payless-brilliantly-bamboozled-fashionistas-with-its-fake-luxury-pop-up-palessi/
[14] http://philadelphia.cbslocal.com/?p=1045731
[14] https://www.adweek.com/digital/data-is-helping-creatives-find-new-sources-for-innovation-and-design/?utm_source=dlvr.it&utm_medium=twitter

Top URLs in Tweet in G2:
[166] https://www.adweek.com/?p=1002778
[27] https://www.adweek.com/brand-marketing/as-gen-z-reshapes-the-social-media-landscape-marketers-need-to-be-open-to-change/
[21] https://www.adweek.com/brand-marketing/microsoft-is-rebranding-its-entire-suite-of-office-icons/
[14] https://www.adweek.com/creativity/this-holiday-ad-charmingly-captures-the-joyful-awkward-love-of-a-father-for-his-son/
[14] https://www.adweek.com/?p=1003433
[8] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/
[7] https://www.adweek.com/digital/startup-incubator-betaworks-signs-exclusive-partnership-with-wpps-grey/
[6] https://www.adweek.com/digital/bustle-digital-group-buys-mic-for-an-estimated-5-million/
[5] https://www.adweek.com/digital/data-is-helping-creatives-find-new-sources-for-innovation-and-design/
[5] https://www.adweek.com/brand-marketing/new-balance-used-neuroscience-to-track-consumer-attention-and-trim-its-nyc-marathon-ad/

Top URLs in Tweet in G3:
[45] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/
[13] http://www.adweek.com/?p=1002778
[8] https://twitter.com/adweek/status/1067851889285451776
[8] https://twitter.com/Adweek/status/1067851889285451776
[4] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/amp/
[2] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes
[2] https://twitter.com/adweek/status/1068527599054254080
[2] https://twitter.com/Adweek/status/1068527599054254080
[2] https://www.adweek.com/digital/facebook-is-testing-a-way-for-users-to-block-specific-words-phrases-and-emojis/
[1] https://www.adweek.com/creativity/qa-how-payless-brilliantly-bamboozled-fashionistas-with-its-fake-luxury-pop-up-palessi/

Top URLs in Tweet in G4:
[144] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/

Top URLs in Tweet in G5:
[55] https://www.adweek.com/tvnewser/former-view-co-host-jedediah-bila-is-joining-fox-news-in-contributor-role/386262
[16] https://www.adweek.com/tvnewser/scoreboard-wednesday-nov-28/386408
[5] https://www.adweek.com/tvspy/?p=210359
[3] https://www.adweek.com/tvnewser/cnbc-is-launching-a-new-afternoon-program-the-exchange/386321
[2] https://www.adweek.com/tvnewser/morning-show-ratings-november-2018-sweeps/385689
[2] https://www.adweek.com/tvnewser/q3-2018-ratings-fox-news-marks-67-straight-quarters-as-most-watched-cable-news-network-hannity-becomes-no-1-basic-cable-series/378271
[2] https://www.adweek.com/tvnewser/scoreboard-thursday-nov-15/384895
[2] https://www.adweek.com/tvnewser/scoreboard-wednesday-nov-14/384770
[2] https://www.adweek.com/tvnewser/univision-telemundo-announce-coverage-plans-for-the-mexican-presidential-inauguration/385864
[2] https://www.adweek.com/tvnewser/october-2018-ratings-fox-news-channel-averaged-more-viewers-than-cnn-and-msnbc-combined/382598

Top URLs in Tweet in G6:
[4] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/
[3] http://www.adweek.com/?p=1003433
[1] http://www.adweek.com/?p=1002778
[1] https://twitter.com/i/web/status/1068612805203513344
[1] https://twitter.com/i/web/status/1068460976738091008
[1] https://lnkd.in/e87dUy6
[1] https://www.adweek.com/brand-marketing/as-gen-z-reshapes-the-social-media-landscape-marketers-need-to-be-open-to-change/
[1] https://twitter.com/i/web/status/1068207126127017985
[1] https://www.adweek.com/?p=1002778

Top URLs in Tweet in G7:
[71] https://twitter.com/Adweek/status/1067851889285451776

Top URLs in Tweet in G8:
[70] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/
[1] https://www.adweek.com/?p=1002778

Top URLs in Tweet in G9:
[53] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/
[10] https://www.adweek.com/tvnewser/in-profile-fox-news-edition-5/386456
[1] https://twitter.com/i/web/status/1068683074135822336
[1] http://www.adweek.com/?p=1002778
[1] https://www.adweek.com/brand-marketing/microsoft-is-rebranding-its-entire-suite-of-office-icons/

Top URLs in Tweet in G10:
[3] https://www.adweek.com/brand-marketing/microsoft-is-rebranding-its-entire-suite-of-office-icons/
[2] https://twitter.com/consumerfx/status/1063001696861851648
[2] https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/
[2] http://www.adweek.com/
[1] https://twitter.com/i/web/status/1063010697238511617
[1] https://twitter.com/i/web/status/1063001696861851648
[1] https://twitter.com/i/web/status/1067463357257711617
[1] https://www.adweek.com/digital/voice-assistants-are-the-new-emily-post/
[1] https://twitter.com/i/web/status/1068264011869929472
[1] https://twitter.com/i/web/status/1068490357275586560

Top Domains
Top Domains in Tweet in Entire Graph:
[3309] adweek.com
[857] twitter.com
[87] cbslocal.com
[83] dlvr.it
[72] lnkd.in
[61] google.com
[48] snip.ly
[33] poptimize.net
[26] cars.com
[12] nitro-net.com

Top Domains in Tweet in G1:
[1527] adweek.com
[387] twitter.com
[67] cbslocal.com
[64] lnkd.in
[48] snip.ly
[40] google.com
[15] cars.com
[12] nitro-net.com
[5] growth-media.com
[4] dlvr.it

Top Domains in Tweet in G2:
[480] adweek.com
[99] twitter.com
[20] dlvr.it
[4] cars.com
[3] adweek.it
[2] google.com
[1] dy.si
[1] campaignbrief.com
[1] twib.in
[1] okt.to

Top Domains in Tweet in G3:
[73] adweek.com
[52] twitter.com
[1] cbslocal.com

Top Domains in Tweet in G4:
[144] adweek.com

Top Domains in Tweet in G5:
[98] adweek.com
[7] twitter.com

Top Domains in Tweet in G6:
[10] adweek.com
[3] twitter.com
[1] lnkd.in

Top Domains in Tweet in G7:
[71] twitter.com

Top Domains in Tweet in G8:
[71] adweek.com

Top Domains in Tweet in G9:
[65] adweek.com
[1] twitter.com

Top Domains in Tweet in G10:
[13] adweek.com
[11] twitter.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[218] marketing
[94] advertising
[72] branding
[58] socialmedia
[50] facebook
[47] influencermarketing
[46] business
[45] palessi
[42] breaking
[38] payless



Top Hashtags in Tweet in G1:
[31] marketing
[25] payless
[19] advertising
[19] palessi
[19] tcasocial
[17] branding
[17] news
[17] follo4follo
[17] follow
[13] tech

Top Hashtags in Tweet in G2:
[11] breaking
[7] socialmedia
[7] marketing
[5] digitalmarketing
[4] doj
[4] genz
[4] adweekchat
[3] advertising
[3] branding
[2] valleyoftheboom

Top Hashtags in Tweet in G3:
[19] palessi
[14] marketing
[6] branding
[5] payless
[3] advertising
[3] influencermarketing
[2] paylessshoes
[2] shoes
[2] pr
[2] consumerbehavior

Top Hashtags in Tweet in G5:
[2] icymi

Top Hashtags in Tweet in G6:
[2] influencermarketing
[1] behavior
[1] economics
[1] pricebias
[1] brand
[1] cx

Top Hashtags in Tweet in G10:
[2] rebranding
[2] microsoft
[1] shiftyourworkload
[1] superbowl
[1] advertising

Top Words
Top Words in Tweet in Entire Graph:
[3865] Words in Sentiment List#1: Positive
[2325] Words in Sentiment List#2: Negative
[2] Words in Sentiment List#3: Angry/Violent
[71823] Non-categorized Words
[78012] Total Words
[1347] payless
[1110] luxury
[1073] fake
[1019] pay
[1010] shoes

Top Words in Tweet in G1:
[516] payless
[427] luxury
[416] fake
[376] people
[376] shoes
[372] store
[353] much
[352] see
[350] pay
[350] 20

Top Words in Tweet in G2:
[584] adweek
[202] fake
[201] payless
[201] luxury
[199] palessi
[189] people
[185] opened
[185] see
[185] shoes
[181] pay

Top Words in Tweet in G3:
[136] paylessinsider
[41] palessi
[41] shoes
[38] marketing
[35] brilliant
[33] pay
[30] adweek
[30] payless
[22] luxury
[21] fake

Top Words in Tweet in G4:
[144] payless
[144] opened
[144] fake
[144] luxury
[144] store
[144] 'palessi
[144] '
[144] see
[144] much
[144] people

Top Words in Tweet in G5:
[90] news
[85] tvnewser
[84] fox
[57] co
[55] signs
[55] former
[55] view
[55] host
[55] jedediahbila
[55] contributor

Top Words in Tweet in G6:
[58] payless
[51] fake
[51] luxury
[51] palessi
[48] store
[47] opened
[44] brand
[43] commentary
[43] power
[43] image

Top Words in Tweet in G7:
[71] payless
[71] queen
[71] deception
[70] th0tcouture

Top Words in Tweet in G8:
[70] champion
[70] trolling
[69] questlove

Top Words in Tweet in G9:
[54] pay
[52] brithume
[52] willing
[52] lot
[11] fox
[10] profile
[10] news
[10] edition
[9] sandrasmithfox
[2] payless

Top Words in Tweet in G10:
[15] out
[13] adweek
[12] joshsternberg
[11] facebook
[10] business
[9] year
[8] more
[8] tech
[8] ad
[8] microsoft

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[1047] fake,luxury
[974] luxury,store
[935] opened,fake
[922] payless,opened
[894] 20,shoes
[875] see,much
[875] people,pay
[871] much,people
[857] pay,20
[691] store,palessi

Top Word Pairs in Tweet in G1:
[403] fake,luxury
[362] luxury,store
[338] opened,fake
[337] payless,opened
[336] 20,shoes
[326] see,much
[326] much,people
[324] people,pay
[316] pay,20
[251] store,palessi

Top Word Pairs in Tweet in G2:
[199] fake,luxury
[179] payless,opened
[179] opened,fake
[179] luxury,store
[179] store,palessi
[179] palessi,see
[179] see,much
[178] much,people
[178] people,pay
[178] pay,20

Top Word Pairs in Tweet in G3:
[18] opened,fake
[18] people,pay
[17] fake,luxury
[17] store,palessi
[16] luxury,store
[15] palessi,see
[15] see,much
[13] much,people
[13] 20,shoes
[13] adweek,paylessinsider

Top Word Pairs in Tweet in G4:
[144] payless,opened
[144] opened,fake
[144] fake,luxury
[144] luxury,store
[144] store,'palessi
[144] 'palessi,'
[144] ',see
[144] see,much
[144] much,people
[144] people,pay

Top Word Pairs in Tweet in G5:
[83] fox,news
[55] news,signs
[55] signs,former
[55] former,view
[55] view,co
[55] co,host
[55] host,jedediahbila
[55] jedediahbila,contributor
[55] contributor,role
[55] tvnewser,fox

Top Word Pairs in Tweet in G6:
[51] fake,luxury
[48] luxury,store
[47] payless,opened
[47] opened,fake
[47] store,palessi
[43] palessi,commentary
[43] commentary,power
[43] power,brand
[43] brand,image
[43] image,both

Top Word Pairs in Tweet in G7:
[71] payless,queen
[71] queen,deception
[70] th0tcouture,payless

Top Word Pairs in Tweet in G8:
[70] champion,trolling
[69] questlove,champion

Top Word Pairs in Tweet in G9:
[52] willing,pay
[52] pay,lot
[51] brithume,willing
[10] profile,fox
[10] fox,news
[10] news,edition
[9] sandrasmithfox,profile
[2] payless,opened
[2] opened,fake
[2] fake,luxury

Top Word Pairs in Tweet in G10:
[7] called,out
[7] out,adweek
[7] adweek,financial
[7] financial,times
[7] times,cnn
[7] cnn,business
[7] business,mmfa
[7] mmfa,mother
[7] mother,jones
[7] jones,more

Top Replied-To
Top Replied-To in Entire Graph:
@adweek
@tcapr
@paylessinsider
@dad2summit
@cuomoprimetime
@narendramodi
@griner
@spotify
@microsoft
@excugoaway

Top Replied-To in G1:
@tcapr

Top Replied-To in G2:
@adweek
@dad2summit
@griner
@rachelminer1
@tiffabrown
@roociambriello
@patrickcoffee
@evian
@adsergent
@viacom

Top Replied-To in G3:
@paylessinsider
@adweek
@excugoaway
@notwitersam_
@getfrolic
@adamring14
@carynleslie1
@teamaffect
@jim_donnelly
@gma

Top Replied-To in G5:
@ghhshirley
@jtl2000
@twit6615
@vessonermarie
@memebe1
@greggutfeld
@cnbc
@foxnews

Top Replied-To in G9:
@donaldcordery

Top Replied-To in G10:
@microsoft
@ap_oddities
@nirajc

Top Mentioned
Top Mentioned in Entire Graph:
@adweek
@acquired_taste
@paylessinsider
@tvnewser
@questlove
@th0tcouture
@jedediahbila
@emmeliedelacruz
@brithume
@marshawright

Top Mentioned in G1:
@brand_icon
@ceo_coach
@garygor73197186
@hlplost
@lululemonchello
@jguemes
@sixprecious

Top Mentioned in G2:
@adweek
@roociambriello
@griner
@tlstanleyla
@dad2summit
@bouyguestelecom
@wework
@natgeochannel
@jenckesm
@santanderbankus

Top Mentioned in G3:
@paylessinsider
@adweek
@jim_donnelly
@paylessshoes
@idcameronny
@notwitersam_
@benwinslow
@howtomoneyjoel
@laurenong2
@angelasweeney

Top Mentioned in G4:
@acquired_taste

Top Mentioned in G5:
@tvnewser
@jedediahbila
@foxnews
@tvnewshq
@todayshow
@cnbc
@seanhannity
@tvspynews
@savannahguthrie
@tuckercarlson

Top Mentioned in G6:
@pattiaw
@scottsandalow
@payless
@adweek
@newspapergrl
@leafwarbler
@tlstanleyla

Top Mentioned in G7:
@th0tcouture

Top Mentioned in G8:
@questlove
@adweek

Top Mentioned in G9:
@brithume
@sandrasmithfox
@adweek

Top Mentioned in G10:
@joshsternberg
@consumerfx
@adweek
@keurig
@ford
@martyswant
@ronan_shields
@lincolnm
@proctergamble
@warrenbuffett

Top Tweeters
Top Tweeters in Entire Graph:
@startupcrunch
@marshawright
@piyuanker12
@jim_peoples_
@theagood
@azemarketing
@crislex
@truegodimmortal
@evankirstel
@catawu

Top Tweeters in G1:
@startupcrunch
@theagood
@azemarketing
@uohanalilly
@catf1sh
@edaccessible
@solusnan1
@mikeloburgio
@fran_neena20409
@mardixon

Top Tweeters in G2:
@ottlegalrebels
@bouyguestelecom
@thegreatkingsir
@tmobile
@mccauley318
@stefan_laurell
@stevenacurtis
@hockeyfangirl12
@omarkelly
@jhemagnifique

Top Tweeters in G3:
@ellechanel
@veggie64_leslie
@gma
@benwinslow
@pensivetm
@ify_spiffy
@notwitersam_
@cajillybean
@ibruco
@haydenblack

Top Tweeters in G4:
@crislex
@truegodimmortal
@_rico21
@ubathediplomat
@virgoj24
@4000yay
@lastcharmander
@beemichelle
@jbrownsugaa
@yoangel

Top Tweeters in G5:
@lauracgilleslil
@doctorcara
@foxnews
@sampleatl
@beenewsdaily
@cnbc
@uninoticias
@npr
@waywordknight
@mng2mala

Top Tweeters in G6:
@mccentricity
@bluntstatement
@leafwarbler
@jesschristinee
@iamthemcluvin
@delaspice
@_lprx
@bmexplainsitall
@echiebondgirl6
@maggymerms

Top Tweeters in G7:
@lilibeth_paola
@cinnamena
@papa_zebb
@arihazteb
@bxlivia
@bcsoares1
@__sydnia
@itsdeniseduh_
@seanieviola
@anaidraf

Top Tweeters in G8:
@unlewis
@dominica_mora
@_yogirlt
@untamedheart_
@creativeartape
@thaboyrich
@hernandez_a
@partymarlydc
@questlove
@violetgabrielle

Top Tweeters in G9:
@satirist_indian
@maryfass3
@fnc_ladies_rule
@rdtbook
@sportguyshow
@lindacoxcox
@teresanms
@itsyourgrace
@sharonzobeck
@jeanorlando5

Top Tweeters in G10:
@milenaac
@purina
@jordanluvs4paws
@joshsternberg
@keurig
@jgang1800
@ford
@audible_com
@pampers
@martyswant