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#SocialROI_2017-05-19_09-36-34.xlsx
#SocialROI_2017-05-19_09-36-34.xlsx
From:
Connected Action NodeXL-Reports
Uploaded on:
May 19, 2017
Short Description:
#SocialROI via NodeXL http://bit.ly/2rzYDKr
@madalynsklar
@joedmarti
@dakinmarketing
@manageflitter
@aiaddysonzhang
@kkopacz1

Description:
Description
The graph represents a network of 430 Twitter users whose recent tweets contained "#SocialROI", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Friday, 19 May 2017 at 16:39 UTC.

The tweets in the network were tweeted over the 9-day, 8-hour, 42-minute period from Wednesday, 10 May 2017 at 07:42 UTC to Friday, 19 May 2017 at 16:24 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 430
Unique Edges : 824
Edges With Duplicates : 1854
Total Edges : 2678
Self-Loops : 219
Reciprocated Vertex Pair Ratio : 0.127510040160643
Reciprocated Edge Ratio : 0.226179875333927
Connected Components : 22
Single-Vertex Connected Components : 11
Maximum Vertices in a Connected Component : 391
Maximum Edges in a Connected Component : 2641
Maximum Geodesic Distance (Diameter) : 7
Average Geodesic Distance : 2.556577
Graph Density : 0.00608771073887353
Modularity : 0.238549
NodeXL Version : 1.0.1.380

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[10] http://blog.manageflitter.com/socialroi
[9] http://videorati.social/index.php/2017/02/14/social-media-is-free-like-a-free-puppy/
[9] http://www.cmo.com/features/articles/2014/2/24/_5_companies_that_took.html#gs.5d9877w
[7] https://twitter.com/ManageFlitter/status/864614576880590849
[7] https://twitter.com/ManageFlitter/status/864611919055003648
[6] https://twitter.com/manageflitter/status/862079574452174848
[5] https://twitter.com/aiaddysonzhang/status/864614292032704512
[5] https://twitter.com/madalynsklar/status/864544836464111616
[5] https://medium.com/@brand24/the-11-funniest-brands-you-should-be-following-on-social-media-435ab5be0c24
[5] https://twitter.com/JKatzaman/status/864612378402582528

Top URLs in Tweet in G1:
[5] https://twitter.com/dez_blanchfield/status/863043825916399616?utm_content=bufferc7daf&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer
[4] https://twitter.com/MadalynSklar/status/864487359462682625
[4] http://videorati.social/index.php/2017/02/14/social-media-is-free-like-a-free-puppy/
[2] https://www.facebook.com/manageflitter/videos/vb.190589237665241/1371113852946101/?type=2&theater¬if_t=live_video_explicit¬if_id=1494371701611786
[2] http://blog.manageflitter.com/twitter-chat-virtual-reality-vr-marketers-dream-or-nightmare-transcript-summary
[2] http://blog.manageflitter.com/socialroi
[2] https://twitter.com/dez_blanchfield/status/863043825916399616
[2] http://blog.manageflitter.com/twitter-chat-virtual-reality-vr-marketers-dream-or-nightmare-transcript-summary?utm_content=buffer24312&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
[1] https://twitter.com/i/web/status/862731482439307265
[1] https://twitter.com/chevd80/status/864619935116427264

Top URLs in Tweet in G2:
[6] http://www.cmo.com/features/articles/2014/2/24/_5_companies_that_took.html#gs.5d9877w
[6] https://twitter.com/manageflitter/status/862079574452174848
[4] http://tweetchat.com
[4] http://blog.manageflitter.com/socialroi
[3] https://www.facebook.com/manageflitter/videos/1376410442416442/
[3] http://blog.manageflitter.com/twitter-chat-personal-branding-what-why-how-transcript-summary
[3] https://twitter.com/madalynsklar/status/864544836464111616
[2] https://twitter.com/MadalynSklar/status/864601265132777473
[1] http://blog.manageflitter.com/twitter-chat-virtual-reality-vr-marketers-dream-or-nightmare-transcript-summary
[1] https://twitter.com/i/web/status/864605490898251784

Top URLs in Tweet in G3:
[7] https://twitter.com/ManageFlitter/status/864614576880590849
[7] https://twitter.com/ManageFlitter/status/864611919055003648
[4] https://twitter.com/aiaddysonzhang/status/864614292032704512
[4] https://medium.com/@brand24/the-11-funniest-brands-you-should-be-following-on-social-media-435ab5be0c24
[4] https://twitter.com/JKatzaman/status/864612378402582528
[3] https://twitter.com/Jade_A_Consult/status/864610657827659776
[3] https://twitter.com/Ross_Quintana/status/864610719857221632
[3] https://twitter.com/kkopacz1/status/864612247565422592
[3] https://brand24.com/
[3] https://twitter.com/jade_a_consult/status/864614363692281856

Top URLs in Tweet in G4:
[5] http://videorati.social/index.php/2017/02/14/social-media-is-free-like-a-free-puppy/
[3] https://www.talkwalker.com/it/guide-specializzate-sul-marketing-per-i-social-media/social-roi-strategia-di-misurazione?utm_medium=social&utm_source=twitter.com&utm_term=IT&utm_content=7-levels-social-media-measurement-2017&utm_campaign=7-levels-social-media-measurement-2017
[3] http://videorati.social/index.php/2016/10/04/convert-your-followers-into-prospects/
[3] http://go.pardot.com/l/137071/2017-04-26/21sq9x
[2] https://sproutsocial.com/insights/social-media-goals/
[2] https://blog.hootsuite.com/roi-formulas/?utm_source=twitter&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-&hootPostID=d72015ae35663d0709f013d496809939&utm_source=&utm_medium=&utm_campaign=
[2] https://www.talkwalker.com/how-tos/the-key-to-social-roi-is-a-killer-measurement-strategy?utm_medium=social&utm_source=twitter.com&utm_term=EN&utm_content=7-levels-social-media-measurement-2017&utm_campaign=7-levels-social-media-measurement-2017
[2] http://paper.li/DeathRock1974/1312297597?edition_id=2a7b8c00-3956-11e7-9b48-0cc47a0d1609
[2] http://paper.li/ratamau/1341674009?edition_id=5814a6a0-3aa6-11e7-ac2b-0cc47a0d164b
[2] http://paper.li/Stevie_T?edition_id=07762000-3ad0-11e7-bec1-0cc47a0d15fd

Top URLs in Tweet in G5:
[3] http://blog.manageflitter.com/socialroi
[2] http://rite.ly/jr39
[2] http://tweeps.co/
[1] http://paper.li/iSasmitaa/1459310104?edition_id=aa4a5b90-3538-11e7-85b9-0cc47a0d1609
[1] https://twitter.com/i/web/status/862226730593005568
[1] https://twitter.com/i/web/status/862818042257874945
[1] https://twitter.com/joedmarti/status/863934569728270336
[1] https://hootsuite.com/resources/case-study/using-social-and-analytics-to-unlock-efficiencies-and-drive-results

Top URLs in Tweet in G6:
[1] https://twitter.com/techcrunch/status/865381258678980608
[1] https://twitter.com/i/web/status/864849523352272896

Top URLs in Tweet in G7:
[1] https://twitter.com/i/web/status/864579585471545344
[1] https://t.co/aJNRKFMBD6?utm_content=buffer956c2&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Top URLs in Tweet in G8:
[1] http://paper.li/array?edition_id=2c803450-3ac4-11e7-bec1-0cc47a0d15fd

Top URLs in Tweet in G10:
[3] https://www.ncrsilver.com/how-to-grow-your-twitter-following-and-post-better-tweets/?utm_campaign=coschedule&utm_source=twitter&utm_medium=MindiRRosser&utm_content=How%20to%20Grow%20Your%20Twitter%20Following%20and%20Post%20Better%20Tweets
[1] http://www.mindirosser.com/blog/targeted-social-marketing-campaigns-chintan-goswami/?utm_campaign=coschedule&utm_source=twitter&utm_medium=MindiRRosser&utm_content=How%20to%20Launch%20and%20Measure%20Targeted%20Social%20Marketing%20Campaigns
[1] https://twitter.com/i/web/status/865328928705171458
[1] http://whatissocialmediatoday.com/guest-host-mindi-rosser-social-selling-social-roi/?utm_campaign=coschedule&utm_source=twitter&utm_medium=MindiRRosser&utm_content=Guest%20Host%20Mindi%20Rosser:%20Social%20Selling%20and%20Social%20ROI%20-%20What%20is%20Social%20Media%20Today
[1] https://twitter.com/i/web/status/862424152317317120

Top Domains
Top Domains in Tweet in Entire Graph:
[259] twitter.com
[20] manageflitter.com
[16] paper.li
[13] videorati.social
[9] cmo.com
[6] talkwalker.com
[6] medium.com
[5] tweetchat.com
[5] facebook.com
[3] rite.ly

Top Domains in Tweet in G1:
[41] twitter.com
[6] manageflitter.com
[5] videorati.social
[2] facebook.com
[2] medium.com
[1] tweetchat.com
[1] cmo.com
[1] digitalb2bservices.com
[1] gaggleamp.com

Top Domains in Tweet in G2:
[34] twitter.com
[8] manageflitter.com
[6] cmo.com
[4] tweetchat.com
[3] facebook.com

Top Domains in Tweet in G3:
[160] twitter.com
[4] medium.com
[3] brand24.com
[2] cmo.com
[1] managesocial.com
[1] manageflitter.com

Top Domains in Tweet in G4:
[14] twitter.com
[8] videorati.social
[8] paper.li
[6] talkwalker.com
[3] pardot.com
[2] manageflitter.com
[2] sproutsocial.com
[2] hootsuite.com
[1] icuc.social
[1] socialvalueengine.com

Top Domains in Tweet in G5:
[3] twitter.com
[3] manageflitter.com
[2] rite.ly
[2] tweeps.co
[1] paper.li
[1] hootsuite.com

Top Domains in Tweet in G6:
[2] twitter.com

Top Domains in Tweet in G7:
[1] twitter.com
[1] t.co

Top Domains in Tweet in G8:
[1] paper.li

Top Domains in Tweet in G10:
[3] ncrsilver.com
[2] twitter.com
[1] mindirosser.com
[1] whatissocialmediatoday.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[1246] socialroi
[39] socialmedia
[24] wetalkbiz
[22] twittersmarter
[18] marketing
[8] socialmediatips
[8] smm
[8] socialselling
[7] socialcommerce
[6] twitter

Top Hashtags in Tweet in G1:
[196] socialroi
[18] twittersmarter
[17] wetalkbiz
[7] socialselling
[5] hootchat
[5] socialmedia
[4] blogelevated
[4] chatsnap
[4] vr
[3] contentchat

Top Hashtags in Tweet in G2:
[253] socialroi
[14] socialmedia
[7] marketing
[2] united3411
[2] ai
[2] iot
[2] machinelearning
[2] ppc
[1] datascience
[1] utahisrad

Top Hashtags in Tweet in G3:
[672] socialroi
[7] marketing
[6] wetalkbiz
[6] socialmediatips
[4] socialmedia
[3] ai
[3] m
[2] ar
[2] twittersmarter
[2] smm

Top Hashtags in Tweet in G4:
[82] socialroi
[11] socialmedia
[7] socialcommerce
[6] ugc
[2] influencermarketing
[2] smm
[2] fashion
[2] ad
[2] meded
[2] sociallistening

Top Hashtags in Tweet in G5:
[11] socialroi
[3] socialmedia
[2] disconnect
[1] mnchour
[1] twittersmarter
[1] soulfulprhour
[1] yyz
[1] yyc
[1] yeg
[1] yll

Top Hashtags in Tweet in G6:
[2] lesm
[2] socialmedia
[1] socialroi

Top Hashtags in Tweet in G7:
[7] socialroi
[1] wetalkbiz
[1] smm

Top Hashtags in Tweet in G8:
[1] marketing
[1] socialroi

Top Hashtags in Tweet in G9:
[1] twittersmarter
[1] socialroi
[1] bizheroes

Top Hashtags in Tweet in G10:
[5] socialroi
[3] tweets
[3] twitter
[2] socialmarketing
[1] socialselling

Top Words
Top Words in Tweet in Entire Graph:
[826] Words in Sentiment List#1: Positive
[206] Words in Sentiment List#2: Negative
[1] Words in Sentiment List#3: Angry/Violent
[19713] Non-categorized Words
[20746] Total Words
[1246] socialroi
[451] joedmarti
[299] social
[284] manageflitter
[255] chat

Top Words in Tweet in G1:
[196] socialroi
[99] chat
[50] et
[48] madalynsklar
[47] today
[44] joedmarti
[41] 6pm
[39] manageflitter
[35] see
[28] reminder

Top Words in Tweet in G2:
[253] socialroi
[130] joedmarti
[93] social
[75] listening
[72] chat
[66] madalynsklar
[63] join
[55] manageflitter
[39] guest
[37] brand

Top Words in Tweet in G3:
[672] socialroi
[266] joedmarti
[183] manageflitter
[148] social
[135] listening
[107] madalynsklar
[87] aiaddysonzhang
[78] ke_ga
[71] brand
[68] brandiepeters_

Top Words in Tweet in G4:
[82] socialroi
[27] social
[21] icuc
[12] brand
[11] socialmedia
[11] content
[10] thanks
[9] chat
[9] ugc
[8] latest

Top Words in Tweet in G5:
[11] socialroi
[4] twitter
[4] chat
[3] socialmedia
[3] manageflitter
[3] series
[2] disconnect
[2] between
[2] spend
[2] business

Top Words in Tweet in G6:
[3] ch
[2] lesm
[2] socialmedia

Top Words in Tweet in G7:
[7] madalynsklar
[7] socialroi
[4] chat
[3] jeremypmurphy
[3] simplemstudio
[3] harvest_agency
[3] scottgwd
[3] reminder
[3] today
[2] joedmarti

Top Words in Tweet in G10:
[5] socialroi
[3] posting
[3] better
[3] tweets
[3] increases
[3] grow
[3] twitter
[3] following
[3] gt
[2] socialmarketing

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[184] socialroi,chat
[177] social,listening
[75] manageflitter,joedmarti
[63] 6pm,et
[52] today,socialroi
[52] guest,joedmarti
[39] joedmarti,adobe
[37] joedmarti,manageflitter
[36] joedmarti,socialroi
[35] social,media

Top Word Pairs in Tweet in G1:
[80] socialroi,chat
[41] 6pm,et
[34] today,socialroi
[28] reminder,today
[28] chat,day
[28] day,hope
[26] hope,see
[25] see,6pm
[19] social,listening
[16] virtual,reality

Top Word Pairs in Tweet in G2:
[64] socialroi,chat
[63] social,listening
[35] guest,joedmarti
[23] join,socialroi
[16] topic,social
[16] 6pm,et
[15] sneak,peek
[15] madalynsklar,socialroi
[14] joedmarti,a4
[12] joedmarti,socialroi

Top Word Pairs in Tweet in G3:
[93] social,listening
[66] manageflitter,joedmarti
[33] joedmarti,manageflitter
[31] socialroi,chat
[24] social,media
[22] joedmarti,adobe
[21] joedmarti,socialroi
[19] adobe,adobeexpcloud
[19] listening,socialroi
[16] right,people

Top Word Pairs in Tweet in G4:
[8] social,content
[6] social,media
[5] grounding,brand
[5] brand,authentic
[5] authentic,social
[4] socialroi,chat
[4] latest,steve
[4] steve,thompson
[4] thompson,daily
[4] daily,thanks

Top Word Pairs in Tweet in G5:
[3] manageflitter,twitter
[3] twitter,chat
[3] chat,series
[3] series,socialroi
[2] disconnect,between
[2] between,socialmedia
[2] socialmedia,spend
[2] spend,business
[2] business,impact
[2] impact,socialroi

Top Word Pairs in Tweet in G6:
[2] lesm,socialmedia
[2] ch,ch

Top Word Pairs in Tweet in G7:
[4] socialroi,chat
[3] madalynsklar,jeremypmurphy
[3] simplemstudio,harvest_agency
[3] harvest_agency,scottgwd
[2] jeremypmurphy,genepetrovlmc
[2] genepetrovlmc,simplemstudio
[2] scottgwd,reminder
[2] reminder,today
[2] today,socialroi
[2] chat,day

Top Word Pairs in Tweet in G10:
[3] posting,better
[3] better,tweets
[3] tweets,increases
[3] increases,socialroi
[3] socialroi,grow
[3] grow,twitter
[3] twitter,following
[3] following,gt
[2] mindirrosser,posting
[2] gt,creative

Top Replied-To
Top Replied-To in Entire Graph:
@joedmarti
@manageflitter
@aiaddysonzhang
@brandiepeters_
@ke_ga
@harvest_agency
@chevd80
@madalynsklar
@stonehampress
@thedavepepper

Top Replied-To in G1:
@joedmarti
@sabrinacadini
@brandiepeters_
@khulekanimj
@aiaddysonzhang
@ewhitmore
@ross_quintana
@applebees
@ke_ga
@popinard

Top Replied-To in G2:
@thedavepepper
@aiaddysonzhang
@ke_ga
@harvest_agency
@kkopacz1
@socialornothing
@manageflitter
@madalynsklar
@jade_a_consult
@brandiepeters_

Top Replied-To in G3:
@joedmarti
@manageflitter
@aiaddysonzhang
@brandiepeters_
@harvest_agency
@ke_ga
@chevd80
@stonehampress
@madalynsklar
@kkopacz1

Top Replied-To in G4:
@chevd80

Top Replied-To in G7:
@madalynsklar

Top Replied-To in G9:
@cacudnik

Top Mentioned
Top Mentioned in Entire Graph:
@joedmarti
@manageflitter
@madalynsklar
@ke_ga
@adobe
@aiaddysonzhang
@brandiepeters_
@harvest_agency
@jade_a_consult
@cathyhackl

Top Mentioned in G1:
@madalynsklar
@manageflitter
@joedmarti
@cathyhackl
@adobe
@imoyse
@brandiepeters_
@sabrinacadini
@harvest_agency
@krisgillentine

Top Mentioned in G2:
@joedmarti
@madalynsklar
@manageflitter
@adobe
@brandiepeters_
@ke_ga
@adobesocial
@aiaddysonzhang
@cmo_com
@ctrappe

Top Mentioned in G3:
@joedmarti
@manageflitter
@madalynsklar
@ke_ga
@aiaddysonzhang
@brandiepeters_
@jade_a_consult
@adobe
@harvest_agency
@adobeexpcloud

Top Mentioned in G4:
@icuc
@jeffgreenspoon
@isobar
@joedmarti
@alicia_whalen_
@danne_hotchkiss
@madalynsklar
@applebees
@talkwalkerit
@cathyhackl

Top Mentioned in G6:
@dionnew
@fcpskimble
@chmtnviewpd

Top Mentioned in G7:
@madalynsklar
@jeremypmurphy
@simplemstudio
@harvest_agency
@scottgwd
@joedmarti
@genepetrovlmc
@manageflitter
@sabrinacadini
@cathyhackl

Top Mentioned in G8:
@psv_cast
@paiza_official
@ikunya

Top Mentioned in G9:
@expwriters
@cmicontent

Top Mentioned in G10:
@mindirrosser
@creative
@ncrsilver

Top Tweeters
Top Tweeters in Entire Graph:
@tacobell
@applebees
@alphabetsuccess
@k009034
@crafty_ai
@southwestair
@buffer
@london_lady
@marshacollier
@slol59

Top Tweeters in G1:
@hipechik
@felipeadanlerma
@ericttung
@myloc_tracker
@madalynsklar
@mackcollier
@ifttt
@manhattanpeachy
@serialsockthief
@iamjoshuaalade

Top Tweeters in G2:
@crafty_ai
@london_lady
@slol59
@artmartin57
@tami282
@rodrigonunescal
@valentuslondon
@womprco
@jamesjava
@omboriretail

Top Tweeters in G3:
@tacobell
@applebees
@alphabetsuccess
@k009034
@southwestair
@buffer
@marshacollier
@westjet
@adamsconsulting
@slackhq

Top Tweeters in G4:
@remi_vladuceanu
@cinnabon
@alwaysintao
@scamble446
@ygaudry
@iamsociallynina
@sproutsocial
@tamaramccleary
@ratamau
@dakinmarketing

Top Tweeters in G5:
@anupamrekha
@loulou_uberkirk
@isasmitaa
@rite_ly
@scrapelogo
@socialbytw
@koreanskincare
@jlovebomb
@socialstatusio
@integratesimple

Top Tweeters in G6:
@dionnew
@katienelson210
@chmtnviewpd
@fcpskimble

Top Tweeters in G7:
@jeremypmurphy
@genepetrovlmc
@scottgwd
@simplemstudio

Top Tweeters in G8:
@ikunya
@psv_cast
@array
@paiza_official

Top Tweeters in G9:
@cmicontent
@expwriters
@heyorca
@cacudnik

Top Tweeters in G10:
@mindirrosser
@ncrsilver
@creativekitsune
@creative